Email Dos and Don’ts – top 10

Top 10 Dos and Don’ts for your Email List: Don’t send your newsletters out through regular email such as gmail, yahoo or hotmail. If you are sending your e-newsletter out through your regular email, you are spamming people. Your newsletters must give people to opt out. It’s just good practice. Do get a professional email address: Don’t use the “from email” as your gmail, yahoo or hotmail. Get your email from your web domain: name@domain.com. Don’t add people you meet casually or from networking groups to your email list. Meeting someone at a networking group and automatically adding them to your newsletter list is LAME and so annoying. If you ask people if they want to be added to your email list and they say YES then you can. Otherwise, respect the relationship. When you meet people at a networking group, send them an email thanking them for their time and invite them to join your list then include the link where people can go to opt in. Do go for quality people not just quantity – you can have a 6-figure business with a list of less than 1,000 people. Don’t take it personally when people opt out. If they opt out then they just did you a favor and you now have a more focused list who wants to read your message. Do be consistent: A good open rate (according to stats out there) is 20% for service-based industry. So you can see that if you are ONLY sending a monthly newsletter then some people forget about you because they may not read your email. Send a...

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