{Soulpreneur Sunday} I-don’t-care Accountability

{Soulpreneur Sunday} I-don’t-care Accountability

lifetransformation“I’ve never seen any life transformation that didn’t start with someone getting tired of their own bullshit.” ~Elizabeth Gilbert

Every time I change something in my life it’s because I’ve gotten absolutely tired of my own excuses.

I see where I’ve been getting stuck…where I’ve been buying my own excuses. As a possibilitarian, it’s painful to habitually choose limitations. It’s depressing.

I’ve even created “legitimate” excuses because I haven’t just wanted to own up to the fact that I wanted a break from creating my life. read more

Three Money Keys

We’ve complicated business as a whole. I’ve done. You’ve done it haven’t you? And the coaching world has most definitely done it.

When you take away all of the fads, hype, and overnight success formulas, it breaks down to three things: 

  1. Do you have something of valuable to sell?
  2. Do you you have people to sell it to?
  3. How do you reach those people?
  4. How do you do it YOUR way so it’s authentic, fun and creates actual results?

That’s why the Three Money Keys are the basics of what will shift your business. When you get these three things in sync, your business will work.

Money Key #1: Message

What you do, who you do it for, and communicate it in your authentic style.

If you are new to learning about my marketing archetypes, then know this: Your message communicated YOUR way is what attracts people to you. It’s not making sure you talk about the pain points and the guaranteed results, it’s about connection. read more

9 Truthbombs about Live Events We’ve Got to Talk About

9 Truthbombs about Live Events We’ve Got to Talk About

The coaching industry and live events…can we please talk about this?

Attendees from Ignite 2015.

Attendees from Ignite 2015.

A lot of people I talk to are not going to as many live events like they used to. When I ask them why, here are the most common answers:

1. I have already heard all of the same content from the past six events I went to. It’s just people regurgitating the same stuff.

2. I don’t want to be sold to for three days straight.

3. Most events overwhelm me with more information of the “right” way to do things. I don’t need to learn any more information, I need time to implement. read more

{Soulpreneur Sunday} How to get leads from speaking for ten minutes

When I had the opportunity to invest mid-four figures in a sponsorship where I would be able to speak for ten minutes and have a booth for a couple of hours, I said yes!

Sponsorships can be risky investments. I know the event host side of sponsorships really well because I’ve hosted over 100 speakers on my stages with my events. Many of them have been sponsors.

This time I was the sponsor and this was the most expensive sponsorship I’ve invested in for the least amount of stage time.

I was a part of a 4-person panel and we each had ten minutes to speak, then at the end we could do a 1-minute free offer. read more

{Soulpreneur Sunday} How to Create a Movement Offline

{Soulpreneur Sunday} How to Create a Movement Offline

soulsunday-10-18-15bOnline marketing is the craze right? Or at least it used to be.

You should do more videos, more social media, more emails, more webinars, more things online.

You can make money while you sleep if you’re online.

We’ve heard it all before and it can actually work for people.

But here is a trend, especially for Soulpreneurs, that I’m seeing more and more: people are tired of online. They are tired of the hype like webinars that are 20% content, 30% fluff and 50% selling.

We’re tired of it. We’ve seen it all. It’s time for real connection.

Definitely stay online, but what I’m telling you is to not put all of your eggs in one basket. read more

Protected: {Soulpreneur Sunday} The problem with excluding people from your niche.

Is your desire to be included actually excluding the true connection you desire?

Something I’ve been wondering about for a while now, especially when it comes to business, is when is it okay to exclude people or when is that exclusionary or even racist?

Yep, I’m going to go there.

For a long time I focused my business on supporting women.

I had all of the facts to back it up:
Women make $.70 on the dollar to men.
Few women crossed the 6-figure mark, let along the 7-figure mark compared to men.
And on and on.

Then a mentor of mine said something that really pissed me off. She said “You know why women don’t make as much as men?”

“They don’t ask for it.”

Hmmmm…in some cases, I think she has a point.

Now before you get your panties in a twist, just think about this for a second. 

Is there inequality with men and women? We have proof that there is.

Is there inequality with race? We have proof that there is.

As conscious or event slightly aware people in business, we also know this:
What we focus on expands.

How much more damage are we creating by focusing on the gap? I’m not saying stick your head in the sand, but are we focusing on an actual solution or fighting a war to prove a point of how hard the world is?

My question is this:
By focusing on the difference and talking about it to prove how unfair things are, are we in fact closing the gap or creating a bigger self-fulfilling prophecy?

I started thinking about how I would feel if there was a men’s only conference and I wasn’t really welcomed because I had the “wrong” body parts.

Has that happened in history? Yes. Women couldn’t vote and TODAY in many parts of the world, girls can’t get an education. And is that the motivation why I should feel justified in having a women’s only conference? Or is there something bigger that we can do that actually creates change?

What about my friend Jack who is transgender? What conference can he go to?

Or a woman who has had a hysterectomy and mastectomy – the body parts that make her female are gone so does she feel included at a women’s conference?

I see these strict boundaries for separation but rarely is there a 100% absolute. So what do we do with the exceptions?

A colleague of mine has a brand that is for millionaire black women. She joked about having a white woman as a speaker to one of her events. Would I be welcome at that event?

I was asked to speak at a women’s conference a couple of years ago. After the marketing launched for the event, the event name was changed to a conference “for women of color.” I was the only white speaker. I thought that was pretty cool. But then I had a few questions because something wasn’t feeling right.

Was this creating more unity with women and humanity or more division?

So I asked the event hosts what color they were referring to when they said “women of color.” Latina, Mexican, Hispanic, Black, African, African-American, Mulatto? The answer was black women. So by “women of color” we are now excluding white, Latina, Mexican, Japanese, Chinese, etc. and any other shade of brown. I don’t know what to say so I don’t offend someone. {Too late for that.}

Is there a politically correct way I should be talking about this?

I’ll keep asking questions and either you get upset, offended, or have what ever experience you choose to have regardless of what I say? (Because you will anyway.)

Religion also separates more than it unites. Yep, I went there too.

So far I’ve covered race, sex/gender and religion. I think I’ve managed to offend just about everyone at this point.

I’ve been turned down as a speaker in Utah because I’m not Mormon. It wasn’t a conference for Mormons but because my “faith” was different, I wasn’t selected as a speaker. This has happened a handful of times over the past couple of years.

So we connect with people by excluding certain people, all in the name of wanting to feel connected and unified? 

My heart is pounding as I write this. I know this will piss people off. My intention in writing this is:

Are we creating disconnection and more separation on the planet by excluding people through the very acts that we are attempting to find unity in?

Dr. Dain Deer said something at an Access Consciousness class I attended in Rome about one of the “Ten Commandments” of Access: No Exclusion.

He said something along the lines of (this is not an exact quote, but close) ‘Of course no exclusion, but that doesn’t mean carry along everyone who doesn’t want to go where you are going. Yes it’s inclusion, for people who are going where you want to go. People will choose in or they won’t; we don’t tell people who can and can’t be included.’

I can see how that can accomplish more than the philosophy of “you can come here if you are ‘x’ race, religion or sex.”

A friend of mine is an activist to end human trafficking. When she told me there are more slaves today then EVER in the history of the US, I didn’t believe her. And so I Googled it.

Since everything on the internet is true, here is what I found so you can research for yourself.

Some interesting stats I found:

Number of black slaves that were brought to the United States:

Between 1525 and 1866, in the entire history of the slave trade to the New World, according to the Trans-Atlantic Slave Trade Database, 12.5 million Africans were shipped to the New World. 10.7 million survived the dreaded Middle Passage, disembarking in North America, the Caribbean and South America.

And how many of these 10.7 million Africans were shipped directly to North America? Only about 388,000. 

In fact, the overwhelming percentage of the African slaves were shipped directly to the Caribbean and South America; Brazil received 4.86 million Africans alone! Some scholars estimate that another 60,000 to 70,000 Africans ended up in the United States after touching down in the Caribbean first, so that would bring the total to approximately 450,000 Africans who arrived in the United States over the course of the slave trade.

Some facts about the number of slaves CURRENTLY:
Source: https://www.dosomething.org/facts/11-facts-about-human-trafficking

  1. There are approximately 20 to 30 million slaves in the world today.
  2. According to the U.S. State Department, 600,000 to 800,000 people are trafficked across international borders every year, of which 80% are female and half are children.

Staggering isn’t it? Sobering. Unbelievable.

Do I say this to downplay the racism in the US (or globablly actually)? Not at all. It just means there is more work to do and I don’t think that creating division among us will create the solution we are all seeking.

What’s the real battle here? And more importantly, do we want to be “fighting” it or creating an actual solution?

Creating and fighting are very different energies. 

“I will never attend an anti-war rally; if you have a peace rally, invite me.” ~Mother Theresa

I no longer talk about a women’s only conference. There are fewer men at my events and I tend to work with more women. But it’s not something I actively market myself as anymore.

To all of the men I have excluded from being a contribution to, I apologize. 

I choose not to have gender be a part of my marketing niche.

Thank you to my client and friend Jeff who I kept referring to as the “token male” at a recent event and in one my coaching programs. He kindly asked me to stop referring to him as the “token male.” I thought I was giving him a compliment and then he explained he was just himself, showing up, his gender didn’t matter.

Thank you Jeff for helping me see.

I wonder what kind of solutions we can create in the world by actually uniting rather than excluding each other because of religion, race, or gender? 

That’s a world I desire to create and be a part of. 

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