“I’ve never seen any life transformation that didn’t start with someone getting tired of their own bullshit.” ~Elizabeth Gilbert
Every time I change something in my life it’s because I’ve gotten absolutely tired of my own excuses.
I see where I’ve been getting stuck…where I’ve been buying my own excuses. As a possibilitarian, it’s painful to habitually choose limitations. It’s depressing.
I’ve even created “legitimate” excuses because I haven’t just wanted to own up to the fact that I wanted a break from creating my life.
We’ve complicated business as a whole. I’ve done. You’ve done it haven’t you? And the coaching world has most definitely done it.
When you take away all of the fads, hype, and overnight success formulas, it breaks down to three things:
- Do you have something of valuable to sell?
- Do you you have people to sell it to?
- How do you reach those people?
- How do you do it YOUR way so it’s authentic, fun and creates actual results?
That’s why the Three Money Keys are the basics of what will shift your business. When you get these three things in sync, your business will work.
Money Key #1: Message
What you do, who you do it for, and communicate it in your authentic style.
If you are new to learning about my marketing archetypes, then know this: Your message communicated YOUR way is what attracts people to you. It’s not making sure you talk about the pain points and the guaranteed results, it’s about connection.
The coaching industry and live events…can we please talk about this?
Attendees from Ignite 2015.
A lot of people I talk to are not going to as many live events like they used to. When I ask them why, here are the most common answers:
1. I have already heard all of the same content from the past six events I went to. It’s just people regurgitating the same stuff.
2. I don’t want to be sold to for three days straight.
3. Most events overwhelm me with more information of the “right” way to do things. I don’t need to learn any more information, I need time to implement.
When I had the opportunity to invest mid-four figures in a sponsorship where I would be able to speak for ten minutes and have a booth for a couple of hours, I said yes!
Sponsorships can be risky investments. I know the event host side of sponsorships really well because I’ve hosted over 100 speakers on my stages with my events. Many of them have been sponsors.
This time I was the sponsor and this was the most expensive sponsorship I’ve invested in for the least amount of stage time.
I was a part of a 4-person panel and we each had ten minutes to speak, then at the end we could do a 1-minute free offer.
Online marketing is the craze right? Or at least it used to be.
You should do more videos, more social media, more emails, more webinars, more things online.
You can make money while you sleep if you’re online.
We’ve heard it all before and it can actually work for people.
But here is a trend, especially for Soulpreneurs, that I’m seeing more and more: people are tired of online. They are tired of the hype like webinars that are 20% content, 30% fluff and 50% selling.
We’re tired of it. We’ve seen it all. It’s time for real connection.
Definitely stay online, but what I’m telling you is to not put all of your eggs in one basket.