Someone recently asked me if I work with “newbies.” She assumed that I didn’t.
I work with some newbies, but it’s deeper than that.
I’m not the person who works with people with a Plan B. I’m the person who works with people who are dedicated to building a business.
Plan B isn’t so bad. It’s usually the responsible path. The path of least resistance (at first glance anyway.)
It’s usually the path that we hope will make everyone happy, including ourselves.
First off, please do your due diligence on anything you invest in in your business. I’m sharing the following details to simply give some insight and possibilities of how you can run your online business without using systems like Ontraport or InfusionSoft.
Secondly, when I mention ConvertKit below, I’m including my affiliate link. Any commissions I receive from affiliates goes toward humanitarian projects and non-profits I support. You do not have to use the link below and can simply google the software that I mention below.
The coaching industry and live events…can we please talk about this?
Attendees from Ignite 2015.
A lot of people I talk to are not going to as many live events like they used to. When I ask them why, here are the most common answers:
1. I have already heard all of the same content from the past six events I went to. It’s just people regurgitating the same stuff.
2. I don’t want to be sold to for three days straight.
3. Most events overwhelm me with more information of the “right” way to do things. I don’t need to learn any more information, I need time to implement.
When I had the opportunity to invest mid-four figures in a sponsorship where I would be able to speak for ten minutes and have a booth for a couple of hours, I said yes!
Sponsorships can be risky investments. I know the event host side of sponsorships really well because I’ve hosted over 100 speakers on my stages with my events. Many of them have been sponsors.
This time I was the sponsor and this was the most expensive sponsorship I’ve invested in for the least amount of stage time.
I was a part of a 4-person panel and we each had ten minutes to speak, then at the end we could do a 1-minute free offer.
Online marketing is the craze right? Or at least it used to be.
You should do more videos, more social media, more emails, more webinars, more things online.
You can make money while you sleep if you’re online.
We’ve heard it all before and it can actually work for people.
But here is a trend, especially for Soulpreneurs, that I’m seeing more and more: people are tired of online. They are tired of the hype like webinars that are 20% content, 30% fluff and 50% selling.
We’re tired of it. We’ve seen it all. It’s time for real connection.
Definitely stay online, but what I’m telling you is to not put all of your eggs in one basket.