Beth Grant is the creator of the Alignment Archetype Grid, which I commonly refer to as Marketing Archetypes and while aligning your marketing is an amazing piece, true alignment goes beyond your marketing. In this episode, we talk about what true alignment really takes and why it's so important for people who want to make an impact.
Beth has identified 22 Principles of Alignment, efficiency is one of them. "Efficiency is the bi-product of alignment," Beth says and goes on to explain that when you are alignment you experience a flow like nothing else.
Being 19-years-old and a transformation of his own health, Kevin started his Fit Cast interviews before podcasts were cool and so common. He remembers what it felt like to walk into that gym for the first time as a 14-year-old overweight teenager and that feeling is what drives the environment that he creates with his clients.
Writing a book is a hot topic, one that Samantha Wallen approaches differently. Writing your memoir is as much as about changing the lives of the reader as much as your own. When you see yourself on the page and access the home and purpose you already inhabit and using that to create the content of your work. At the heart of it is writing to heal, specifically right now, healing the divides between matter and soul, mind and heart, power and humanity that exists within and outside of ourselves.
Are you a Creator of Possibilities or a Problem Solver?
This may not be what you think it is.
Traditional marketing is about finding someone’s pain or problem and solving it.
“What problem does your ideal client have? Find that then sell them something to solve it.”
That has been advice I’ve received for over a decade now and while there’s some truth in this, I wonder what would show up in your bank account if you went beyond this obvious and overdone formula?
There is a difference between “solving a problem” and “CREATING possibilities.”
The moment Amanda realized she needed to face her shame was the moment she knew she had a book to write. Sharing that shame also gave her the courage to write and empowered her clients to write about "the thing" they didn't want to write about, but made the difference in their own healing and writing a book that matters.
You'll also love Amanda's tips on how to gain the support of your community to buy your book authentically.
Lori Tidwell's Multiple Sclerosis diagnoses almost defined her future, until the day that she was about to swallow a handful of sleeping pills. A tiny knock on her bathroom door woke her up to what she was choosing and that is when she chose to change things.