Biz Crush Highlight: Lucy Wyndham-Read & Friggin’ Brilliant Marketing

Biz Crush Highlight: Lucy Wyndham-Read & Friggin’ Brilliant Marketing

This is where I show real people and their fabulous marketing. In a world where it’s so easy to call out things we don’t like, this about highlighting businesses and brands who are authentic and doing a great job. I’ll be sharing some marketing geekery with y’all and how it relates to the Marketing Archetypes too, so you can model what will work for your business. #bizcrush This week’s highlight is Lucy Wyndham-Read, a fitness expert who’s YouTube presence is amazing. My friend sent me a link to a workout video on YouTube. Um… I know YouTube is a HOT place to search for stuff and I rarely don’t search for stuff there. I know I’m strange. My friend also told me I would love the marketing approach too… and wow was she right! #lucyssquad #yesican First of all, it’s a great workout. #shakeyourbooty I love that she has side-by-side options for beginners (like me getting back in shape) and a more advanced version. #brilliant The workout was “easy” as in nothing overly-complex, and I definitely broke a sweat. #yayme I love how she has a philosophy of complicated doesn’t = results. Keep it simple. Now let’s discuss her marketing, that is friggin’ brilliant. Throughout the workout, you saw before and after pics of people who have done her programs + related invitations to things she was guiding her viewers through in the workout. And listen up Conversational Truth Guides – here’s what the video did for me. She wasn’t wearing an over-the-top workout outfit aka sports bra and tiny shorts. She was approachable. Real. I loved that. Her...

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