Are you a Creator of Possibilities or a Problem Solver?
This may not be what you think it is.
Traditional marketing is about finding someone’s pain or problem and solving it.
“What problem does your ideal client have? Find that then sell them something to solve it.”
That has been advice I’ve received for over a decade now and while there’s some truth in this, I wonder what would show up in your bank account if you went beyond this obvious and overdone formula?
There is a difference between “solving a problem” and “CREATING possibilities.”
*Let’s pretend that peek is spelled correctly in the above image. 🙂
Knowing my Human Design was a huge revelation for my business (and my life) so much so that I have every client discover their Human Design so I can support them even better. This is NOT about fitting yourself in a box. What this IS about is identifying your energy with more clarity so you can actualize your life and business with more ease and with fewer pitfalls.
During this training, Kris talked about how she can spot projectors easily when her friends have kids over to play. The projectors are the kids who are observing -checking things out. They may have the solution or idea, but until they are invited, they don’t know where there place is.
“If I was just more confident, I would…”
… get out there more.
…raise my prices.
…apply to speak more.
…get my head shots updated.
…have more effective sales conversations.
Have you told yourself any of these things?
What if confidence isn’t a result, but it’s actually a decision?
So often, we think that after we accomplish something specific, then we’ll be more confident. But guess what? It doesn’t happen. So maybe the next thing will, or the next. Then eventually we chase the confidence and continue to use it as an excuse of why we aren’t more successful.
I heard the same thing again…it was probably the fifth time in a row after talking with someone in a strategy session in the past few weeks.
“Why do you want a coach,” I ask.
The reply sounded something like this: “I need accountability.” Or “I want someone to hold me accountable.” The same words I have said in the past and totally meant it too.
The problem is no one can “hold you accountable.” They can guide you, they can assist you, they can even give you the loving butt-kick. But YOU are the only one you can be accountable to and for. If you want someone to hold you accountable, essentially you are asking someone to work harder in your business than you are. <gasp> #truthbomb
We’ve complicated business as a whole. I’ve done. You’ve done it haven’t you? And the coaching world has most definitely done it.
When you take away all of the fads, hype, and overnight success formulas, it breaks down to three things:
- Do you have something of valuable to sell?
- Do you you have people to sell it to?
- How do you reach those people?
- How do you do it YOUR way so it’s authentic, fun and creates actual results?
That’s why the Three Money Keys are the basics of what will shift your business. When you get these three things in sync, your business will work.
Money Key #1: Message
What you do, who you do it for, and communicate it in your authentic style.
If you are new to learning about my marketing archetypes, then know this: Your message communicated YOUR way is what attracts people to you. It’s not making sure you talk about the pain points and the guaranteed results, it’s about connection.