Big Magic: How to Create From Your Dream List

Big Magic: How to Create From Your Dream List

I will be sharing the stage with Elizabeth Gilbert next month in Seattle at an event called Connect: Transform What Really Matters hosted by Darla LeDoux. My eyes leak a little when I really think about this. I’m delighted, honored, and so excited to share my message about Courage. This book has changed my life. I’ve recommended it to hundreds of people and bought for close to a dozen people. Listening to it is my favorite – it’s just Liz and I doing the dishes or running errands. One of my favorite parts of the book is when she says if you aren’t creating something, you are destroying something. Our creative energy has to go somewhere and what I know is that when I’m not using that energy to create what I desire, I create a whole lotta drama and struggle in my life. When I’m not in the flow of my own life, then I am destroying part of my truth in order to live the lie that I can’t have what I really desire. When I don’t create, I justify my limitations. I have to “think” about things instead of choose IN and move. I stall out. I delay my dreams. And then I judge the hell out of myself for falling into that trap again.  Damn am I grateful I do this far less often as I used to! When I’m not in the flow of my own life, I am destroying part of my truth in order to live the lie that I can’t have what I really desire. I’ve been a little obsessed with...

Three Money Keys

We’ve complicated business as a whole. I’ve done. You’ve done it haven’t you? And the coaching world has most definitely done it. When you take away all of the fads, hype, and overnight success formulas, it breaks down to three things:  Do you have something of valuable to sell? Do you you have people to sell it to? How do you reach those people? How do you do it YOUR way so it’s authentic, fun and creates actual results? That’s why the Three Money Keys are the basics of what will shift your business. When you get these three things in sync, your business will work. Money Key #1: Message What you do, who you do it for, and communicate it in your authentic style. If you are new to learning about my marketing archetypes, then know this: Your message communicated YOUR way is what attracts people to you. It’s not making sure you talk about the pain points and the guaranteed results, it’s about connection. Most people are communicating what they do in a way that they’ve been taught, but it’s not authentic to them. And so they either attract the pain-in-the-butt clients, the sale falls apart, or they get a lot of NOs. Sometimes to the point of losing total confidence in what they bring to the world. Money Key #2: Marketing How are you getting yourself out there? Following the formulas rarely works. You’ve got to do it your way. (Are you seeing a theme here?) Some people are masters at online marketing, most people aren’t and they are craving face-t0-face connection that isn’t through a screen. What...
9 Truthbombs about Live Events We’ve Got to Talk About

9 Truthbombs about Live Events We’ve Got to Talk About

The coaching industry and live events…can we please talk about this? A lot of people I talk to are not going to as many live events like they used to. When I ask them why, here are the most common answers: 1. I have already heard all of the same content from the past six events I went to. It’s just people regurgitating the same stuff. 2. I don’t want to be sold to for three days straight. 3. Most events overwhelm me with more information of the “right” way to do things. I don’t need to learn any more information, I need time to implement. YIKES! And this is totally true. That’s why it’s time for a revolution. After hosting over 100 live events and making every mistake in the book, here are nine #truthbombs that will set you free when hosting your own live event: 1. Live events can be a really expensive way to get clients. Four years ago I was complaining about the money that my live event was costing me. The truth is I was really worried about how I would pay for my event. My colleague I was talking to asked me a profound question: “Why are you hosting a live event if it’s so hard and expensive?” My reply: “To fill my mastermind program.” Her reply: “That seems like a really expensive way to make $100,000.” She was right. Hosting a live event to fill a program can be a great thing. But if it’s costing you $50,000 to make $100,000 then there are easier ways to fill a program. That’s why...
{Soulpreneur Sunday} How to get leads from speaking for ten minutes

{Soulpreneur Sunday} How to get leads from speaking for ten minutes

When I had the opportunity to invest mid-four figures in a sponsorship where I would be able to speak for ten minutes and have a booth for a couple of hours, I said yes! Sponsorships can be risky investments. I know the event host side of sponsorships really well because I’ve hosted over 100 speakers on my stages with my events. Many of them have been sponsors. This time I was the sponsor and this was the most expensive sponsorship I’ve invested in for the least amount of stage time. I was a part of a 4-person panel and we each had ten minutes to speak, then at the end we could do a 1-minute free offer. So why did I do it? I mention these things so if you have the opportunity to do a similar sponsorship, you know what to look out for. It felt light and I followed my intuition. I know my marketing archetype and I know how to make my ROI. It asked to speak on more stages and this opportunity is in alignment with my dream client type. I was the exclusive marketing expert at the event There were only six sponsors for the entire event, the four on the panel, a registration sponsor and a keynote sponsor who made an offer on day #3. The event wasn’t a pitch fest. I wasn’t one of 70 sponsors. I was speaking on day #1 after lunch (I don’t want to be the first to speak at someone else’s event on the first day. By lunch on the first day, the audience is warmed up.)...
{Soulpreneur Sunday} How to Create a Movement Offline

{Soulpreneur Sunday} How to Create a Movement Offline

Online marketing is the craze right? Or at least it used to be. You should do more videos, more social media, more emails, more webinars, more things online. You can make money while you sleep if you’re online. We’ve heard it all before and it can actually work for people. But here is a trend, especially for Soulpreneurs, that I’m seeing more and more: people are tired of online. They are tired of the hype like webinars that are 20% content, 30% fluff and 50% selling. We’re tired of it. We’ve seen it all. It’s time for real connection. Definitely stay online, but what I’m telling you is to not put all of your eggs in one basket. Get offline. Meet people face-to-face. Build relationships in person. Connect with people in person. More and more people want an in-person experience. {So yes, that means get off of Facebook and meet real-life people. And this is coming from someone who loves Facebook a little too much sometimes.} Case in point: I met David from Seattle, WA while we were both traveling in Rome, Italy this month! David and I have been Facebook friends and I “knew” him after he attended the livestream version of my Event Revoltion event in Feburary 2015. When I saw that he was going to be in Rome the same time I was, I messaged him about meeting up. Turns out he was staying a couple of streets over from where I was staying to so we met for caffe’ in front of the Colosseum. The conversation we had in an hour in person was beyond...

Tips to Get the Speaking Gigs

I’m writing this blog article because after receiving several speaking inquiries in the past 30 days, I see brilliant, well-meaning speakers sending inquiries that aren’t likely getting the traction they would like to get on more stages. There are speaking experts who I’m sure have other opinions, and here is mine. My intention with this information is to help speakers out there get noticed and get more gigs. Since 2010 I’ve hosted over 100 live events – some small and some over 200 people. Events have a lot of moving details and as a speaker, you can be a huge contribution to the success of an event, or you can be one more detail for the event host to manage. Which do you think an event host would like to experience with you speaking at their event? I’ve probably gotten hundreds of emails in the past few years from speakers and aspiring speakers who would like to be on my stages and most people send an email from the energy of what the event/event host can do for them as the speaker. This is the first mistake I see over and over again. If you approach the event host with what YOU as the speaker can do for them, their event vision and their attendees, it will be DIFFERENT from most people sending speaking inquiries and catch the attention. Here are some tips: 1. Do your research and get the details right. Why is the event a match for your message? What is the event called? Who is the event host? And when you reach out to them, make...

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