You’re amazing.

Let’s let the world know it.

The goal is:
Website    Clients

(How’s that workin’ for you?)

Could your website use some love?
Does your opt-in captivate your dream clients?
And what happens after people opt in? Do they disappear into the dark abyss?

For ten years, I’ve helped hundreds of entrepreneurs develop their online presence through their website. There’s one teeny, tiny problem… I’m usually the cobbler with no shoes when it comes to my own website. #ugh

Over the next several weeks, I’ll be updating my website, opt-in, and email sequence and I’m inviting you to work on your same stuff alongside me. I’ll guide you on your stuff as I work on my stuff.

This is a combo of intuition and strategy to create what really works for you.

If you have been meaning to tweak things on your site, your opt-in, and/or your opt-in pipeline (the email sequence that happens after people opt-in) but haven’t made time for it, let’s do it together step-by-step. 

You. Me. Making our stuff shine online, baby. 

3 things  |  3 weeks on each thing 
(do one, two, or all three of ’em)

Thing #1: Your Website

Class Dates:
April 24
May 1
May 8

Thing #2: Your Pipeline 

Class Dates:
May 24
May 31
June 7

Thing #3: Your Opt-In

Class Dates:
June 12
June 19
June 26

Bundle Bonus: (Extra bonuses with your bundle)

Website Review: I will do a screenshot video of your website to review your main pages and provide suggestions on what you can do to make your site stand out. (The video is 10-12-ish minutes and is something that my private clients receive).

Intuitive Marketing class: Marketing can be WAY easier, and yes, even fun! This masterclass is a 90-minute online workshop to teach you how to choose marketing strategies that resonate and are effective. Plus, I’ll teach you some magic tools to add to your strategies so you create results with more ease. (Date coming soon and it will be recorded if you can’t attend live.)

# of times you've thought about getting it done

# of weeks 'til it's DONE

# of times you'll do the happy dance

Thing #1: Your Website

Week 1: Home Page

Do people know exactly what you do and who you help within 30 seconds of looking at your home page? If not, let’s change that.

You’ll get some writing prompts and tips so you can clarify your home page copy to be compelling, authentic, and 100% YOU of course. I’ll show you examples of possibilities so you can identify what style works for you then create it!

Week 2: Images & Navigation

Next, you’ll review and update the images on your site so it reflects who you are. This is not about getting new headshots, although it may be time for that. You’ll see what pages on your site need more images and less text and make those adjustments so people engage with your site.

Can people find stuff on your site? How is stuff organized on your site, from your blogs to your products, to your money-makers?

I’ll teach you my super-secret ninja trick to know exactly what parts of your web pages need some lovin’.

Week 3: About Page

Is your About page unique and does it highlight the quirks that make people want to know you even more? (P.S. The About page is the second-most viewed page on a site so let’s make sure it stands out.)

I’ll show you the various components of your About page so you can amp up the authentic magnetism and share who you are so people engage and buy from you.

What’s Included:

  • Recordings (audio and video) of all classes
  • Chance to have your stuff reviewed live on the class for personalized feedback
  • Bonus class: “Creating Magical Content” with Michele Grace Lessirard
  • Q&A time on each class
  • Website Copywriting Guide that outlines the basics for each page of your site
  • Website Checklist to make sure you have your basics covered
  • Private Facebook group to ask questions and get feedback on what you’re working on.

Bundle Bonus: (Extra bonuses with your bundle)

Website Review: I will do a screenshot video of your website to review your main pages and provide suggestions on what you can do to make your site stand out. (The video is 10-12-ish minutes and is something that my private clients receive).

Intuitive Marketing class: Marketing can be WAY easier, and yes, even fun! This masterclass is a 90-minute online workshop to teach you how to choose marketing strategies that resonate and are effective. Plus, I’ll teach you some magic tools to add to your strategies so you create results with more ease. (Date coming soon and it will be recorded if you can’t attend live.)

Thing #2: Your Pipeline

l

Outline Your Pipeline

Your pipeline is the natural journey you take people on after they have opted into your website. What happens after people opt-in on your site? Do they only hear from you when you want to sell something? You’ll map out your pipeline that creates fans and nurtures ideal people to work with you.

And no, this is not a funnel. It’s not complicated or slimy.

Outline your Email Sequence

People opt in to your cool thing. Then what happens? Crickets? The emails from the formula a guru told you would work?

How are you connecting with your email list? Do they know you? Are you nurturing them to receive more value from you?

In this class, you’ll map out your content so you engage your subscribers and nurture them to authentically create trust.

i

Write (+ record)

Now that you have your outline, you write the emails. This isn’t a formula, it’s about tuning into the energy of your peeps and taking them on the journey with you. Whether you write, speak, or do video, you’ll create it in a way that naturally works for you.

I’ll give you tips to create your emails so you blend the strategies that work for you with following the energy.

What’s Included:

  • Recordings (audio and video) of all classes
  • Chance to have your stuff reviewed live on the class for personalized feedback
  • Bonus class: “Creating Magical Content” with Michele Grace Lessirard
  • Q&A time on each class
  • Email Nurture Sequence Outline (the basics of emails that you can send after people opt in so they are engaged and get to know you)
  • Copywriting tips so you can express yourself and be authentically you
  • Private Facebook group to ask questions and get feedback on what you’re working on.

Bundle Bonus: (Extra bonuses with your bundle)

Website Review: I will do a screenshot video of your website to review your main pages and provide suggestions on what you can do to make your site stand out. (The video is 10-12-ish minutes and is something that my private clients receive).

Intuitive Marketing class: Marketing can be WAY easier, and yes, even fun! This masterclass is a 90-minute online workshop to teach you how to choose marketing strategies that resonate and are effective. Plus, I’ll teach you some magic tools to add to your strategies so you create results with more ease. (Date coming soon and it will be recorded if you can’t attend live.)

Thing #3: Your Opt-In

Week 1: The End Game

Where is your opt-in leading people to? Knowing your end-game is where we start to create awesome value for your list + leads the right clients to work with you.

When you know what you want people to do when they come into your world, your opt-in becomes a tool instead of a disconnected distraction.

Week 2: Build It (or Tweak it)

Is it time for a new opt in? Or time to update your existing one? Whether it’s an ebook, video series, or simple emails with tips, let’s make sure it engages your ideal audience, showcases your expertise, and highlights how you help folks be awesome.

In this class, you’ll learn know what to change on your existing opt-in or what to create if it’s time for a fresh start.

Week 3: Make it Mo' Betta

If you’re creating a new opt in, you’ll likely need another week to make it magical. If it’s done, then you’ll add the finishing touches to make it mo’ betta.

What’s Included:

  • Recordings (audio and video) of all classes
  • Chance to have your stuff reviewed live on the class for personalized feedback
  • Examples of great quizzes, ebooks, video series, and other opt-in ideas to get those creative juices flowing!
  • Bonus class: “Creating Magical Content” with Michele Grace Lessirard
  • Private Facebook group to ask questions and get feedback on what you’re working on.

Bundle Bonus: (Extra bonuses with your bundle)

Website Review: I will do a screenshot video of your website to review your main pages and provide suggestions on what you can do to make your site stand out. (The video is 10-12-ish minutes and is something that my private clients receive).

Intuitive Marketing class: Marketing can be WAY easier, and yes, even fun! This masterclass is a 90-minute online workshop to teach you how to choose marketing strategies that resonate and are effective. Plus, I’ll teach you some magic tools to add to your strategies so you create results with more ease. (Date coming soon and it will be recorded if you can’t attend live.)

Bonus Class with Michele Grace Lessirard: Ignite your Body of Play.
Content creation through the body + doodling.

This live bonus class is on May 17 and will be recorded if you can’t attend live.

How long have you been struggling to create the right thing, yet ignored your body as an active co-conspirator? What would it feel light to be lit up with joy? Activate your body of play? And what the heck does that have to do with content + creation?

During our time together we’re going to explore content creation strategies through a series of doodles. No worries if you can’t draw… it’s all about the play and the magic.

During our time together we’ll:

1. Identify your Content Personality™ type. You’ll get a link to take the quiz before the class
3. Track some old offerings through your body.
2. Come to the session with color media ie colored pencils, markers, and paper.
3. Be ready to co-create.

No more website embarrassment okay?

Let’s do this.

How it Works

You choose 1, 2, or all 3 of the classes. When you do all three you get a bundle price so that’s pretty damn cool.

Each class is three weeks (live on Zoom) where I show you examples, tips, tools, tricks, for that week’s topic.

I teach and guide. You learn and implement. You get stuff done.

When you show up live (highly recommended) you can ask questions too. Each week, I’ll review students’ work so you have a chance to get my eyes on your stuff and learn cool stuff to implement for yourself.

And we’ll have fun getting this DONE. #woohoo

Bundle Bonus: (Extra bonuses with your bundle)

Website Review: I will do a screenshot video of your website to review your main pages and provide suggestions on what you can do to make your site stand out. (The video is 10-12-ish minutes and is something that my private clients receive).

Intuitive Marketing class: Marketing can be WAY easier, and yes, even fun! This masterclass is a 90-minute online workshop to teach you how to choose marketing strategies that resonate and are effective. Plus, I’ll teach you some magic tools to add to your strategies so you create results with more ease. (Date coming soon and it will be recorded if you can’t attend live.)

Questions? I have answers…

Do I have to have a website?

Yes. If you are just starting out and/or don’t have a website, then you’ll want to get your website set up first. You can register for this course (and get the recordings) after you have the basics set up. I won’t be going into the details of each page of the website and just be covering the content listed above.

What if I suck at technology?

If you aren’t good at implementing the stuff on your site then you’ll need to hire that out. This is not a class on how to implement or how to use the various website platforms. If you don’t know how to edit your home page for example, you’ll need to hire that part out or learn how to do that part on your own.

Can you just do this for me?

Yep, the cost is only $7 million dollars. <cue maniacal laugh here>

No really, I have a team who does done-for-you websites for people and I have currently have a waiting list until August 2018 for this. It’s a 5-figure investment and my team and I do it all: web development, graphics, branding, copy, link your opt-in and shopping cart, etc.

But if you don’t wanna do all that, this is a great option to learn from me and this is a great done-WITH-you option for a fraction of the cost.

What if I miss a live class?

If I don’t see your beautiful face on the live class, I’ll be super sad. 🙁 <boohoo>

Just kidding, I get it. Life happens and you may have that hot date or your kid’s school performance. All classes are recorded in audio and video and you’ll get handouts, checklists, and other cool stuff. You’ll just login to the member portal and have access to your class forever.

Will I really get it done in three weeks?

That is entirely up to you.

In addition to attending each class (60 minutes), you’ll want to block out some time to implement the stuff you learn. Every person is different. Every business is different.

What I can pinky-promise is that you’ll get the guidance and info to do the stuff, but the implementation is up to you… um so if you suck at implementing, then two things you’ll wanna do: show up live to the classes so you can be in the group energy of getting this stuff done. And second, block out time on your sweet lil’ calendar to dedicate the necessary time to YOU.

Bundle Bonus: (Extra bonuses with your bundle)

Website Review: I will do a screenshot video of your website to review your main pages and provide suggestions on what you can do to make your site stand out. (The video is 10-12-ish minutes and is something that my private clients receive).

Intuitive Marketing class: Marketing can be WAY easier, and yes, even fun! This masterclass is a 90-minute online workshop to teach you how to choose marketing strategies that resonate and are effective. Plus, I’ll teach you some magic tools to add to your strategies so you create results with more ease. (Date coming soon and it will be recorded if you can’t attend live.)

Your Host and Guide: Angella Johnson

The Important Bits:

If you’re new to my world, I’ve been in marketing, copywriting, graphic design for almost 20 years.

I have a gift for seeing how people can put words and images together to create a compelling message that draws in their ideal client. I’ve helped lots (as in 100+) of clients put their essence in their websites so they stand out and are authentically expressed online.

I don’t believe in one-size-fits-all formulas or complicated online funnels that promise to make you bajillions of dollars while you sleep.

This class is about what’s unique for you and creating it in the most simple way possible.

You like what you see and wanna work with me in a different capacity? I have a wait list for private clients until August 2018 so you can email team@angellajohnson.com to be put on the waitlist and we can chat to see how I can support you.

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