Marketing Doesn’t Work Like it Used To

I’m really excited to share some information with you regarding some new trends in marketing. First, traditional marketing and advertising does not work like it used to. With the changing times, consumers are demanding more from businesses including yours. Consider the following: TiVo Facebook Twitter GenX and GenY are growing in their purchasing power, yet don’t communicate through traditional marketing. The Economy – While it’s true that we all create our own personal economy, the psychology of our society is being affected. How do you market your business when people are more selective to what they hear and pay attention to? The great news is rather than having to pay an advertising agency a large monthly retainer, you have the power to market yourself. It’s called relationship marketing. This term has been around since the 80’s and is making a comeback with the popularity of social media. Relationship marketing is perfect for conscious women-preneurs like us. Why? Because it’s what we do naturally. We naturally like to connect authentically with our clients. When this is the foundation and intention of our business, the clients are a natural result. With relationship marketing you can increase your sales by 50%. Check out this article: Customer Relationships Are Key to Your Marketing Strategy How to Start Your Relationship Marketing One way to get on the Relationship Marketing tidal wave is to get going on your social media. At the social media workshop this month, guru Jack Hadley of Lava 7, in Orem, UT advised that Social media is not a fad. It’s literally a revolution and it’s changing the way we interact...

To the tranquil mind, the entire Universe surrenders.

If you are an busy mom, women-preneur or executive, ask yourself when you really gave yourself permission to just BE and receive some pampering. When was the last time you took a bath or spent even a few quiet minutes listening to your soul? I have recently experienced some cool shifts in my life and business and it’s from the most simple thing ever. I’m taking time to pamper and take care of myself and I “just say no” to new projects that don’t support my vision. This is HUGE for me. When I do this, my mind opens up to new possibilities and I create the space to receive the things I’m looking for. When before my mind was so full there was literally “NO ROOM at the inn.” Plus, I’ve noticed that when I take time for self care, it’s a sign to the universe and everyone around me that I honor who I am and I’m deserving to receive. Here are a couple of my favorite pamper pass-times that have assisted me on creating new serenity in my life. ~~ Serenity Facial by the lovely Aleca McKenna-Yates ~~ I have received the best facial of my life from Aleca. She has an fabulous spa space in her home in South Jordan and she has an energy that totally honors and pampers you will peace and tranquility. I left her space in complete serenity. She is offering my networks a “Serenity Facial” for $50 (regularly $65). Treat yourself to this experience before the busy holiday season starts. OR you can get a gift certificate to use later...

Social Media Tips

Ever wonder what to post, tweet and write about with your social media efforts? The last Biz Divas workshop was on Social Media and it was incredible. I learned that social media is a revolution, not a fad and it’s completely changing the way we market. I feel like for the first time, new companies can create awesome marketing momentum through cost-effective efforts. No longer do companies have to have a $10,000+ retainer with an ad or marketing agency to be successful. First, check out this awesome article that one of my favorite social media and marketing experts (Jack Hadley @jack_hadley from Lava 7) passed along to me: http://blog.listpipe.com/2009/frequency-seo-and-wasting-time Now, do you follow the 70-20-10 rule? 70% is sharing resources 20% is spent in conversations with people 10% is about promoting yourself Here are a couple of articles I liked about this: http://www.fwrenaissance.com/do-you-comply-with-the-70-20-10-rule-for-twitter/ http://www.socialmediaexplorer.com/2009/02/06/creating-social-media-rituals/ Now what to write about: Do you have a product or service that helps people? Talk about what results you are co-creating with your clients? How have you gotten where you are? Share the resources that support you (books, articles, blogs, mentors, etc.) Share tips. For example, an event planner can share tips on how to throw an amazing holiday party. Or share party etiquette. Are you a massage therapist or other type of healer? Share tips on what people can do to minimize stress. Share the inspiration behind your art if you are an artist of any kind. What are your amitions and state of mind today? Share that, people will relate and you will create authentic relationships. My personal philosophy is that social...

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