Many of my clients have been focused on setting up and improving their drip campaigns or autoresponder email series, which can also be called “Follow up Sequences” in my favorite email manager, Infusion Soft. People often ask me what should be in the first email that is sent after someone opts in to your email. First, thank the person for being a part of your community. Second, let them know what they will receive from you. Here are a few examples: Hi Angela, Thank you for being part of our illuminated tribe. My team and I are committed to bring you the best experts, inspiration, education and empowerment in the most important areas of your life. We believe you get to have it all. The Illuminated tribe celebrates you in having your best finances, business, career, family, relationships, health and purpose! Our monthly newsletter will share resources on these topics and specials for our events, including our annual Ignite Your Spark women’s conference. We are glad to have you be a part of our tribe. To Your Illumination, Angela Johnson and the Illuminated Team ————————————————— I wanted to highlight Amy Applebaum’s first autoresponder too because I really like how she listed the type of information you will receive: Hi Angela, Thanks for joining our mailing list! You can expect to get updates from us once or twice per week. As a member, you will receive: – Invitations and Special Offers for Members Only – Monthly Coaching Tips – Access to my Ask Amy Advice Column – Assignments to Keep You “In-Action” and Moving Towards Your Goals – An Opportunity...
When I heard this, I had major resistance because I had “built” my business on this principle. Or so I thought. My coach gave me a challenge and that was to NEVER do a TRADE again. Some call it bartering, I called it an energy exchange. Is TRADE killing your business? It was mine and this is why. The single greatest act of service you can give to your client that will create the biggest transformation is the opportunity to invest in themselves. The investment is proof to themselves of their value, talent, potential and it now opens a flood of other possibilities. By not accepting that investment, you rob them of the very experience that they so desire, which is to embrace their own value. The truth is if someone wants to work with you and they see the value in it they will do what ever it takes to invest in you. The excuse “I can’t afford it” is never about the money. It’s an easy way out, I’ve used it, I’ve had people use it on me and it’s not the true reason. The new rule for doing a trade is you write the other person a check, they write you a check. Even if it’s the same amount and you essentially swap. Isn’t it true that if you want something bad enough, you find a way? I still do “trades” but this way we both have the rich EXPERIENCE of investing in ourselves and receiving value of what we have invested in. If you have ever done a traditional “trade” and one or both of...
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