Ruby Snap Interview Part 2

Ruby Snap Interview Part 2

Tami inspired Biz Divas at our April meeting. Here are the top questions the Diva Tami gets asked: How do you balance having a family and kids, while working as a designer/entrepreneur in your new business? Very carefully!  It is not easy in the least.  In fact the 18 months were very challenging, we sat down and had a family counsel at the very beginning and agreed that it would be hard.  Anyone who wasn’t for it, we didn’t have to do the adventure.  Exactly as planned it was very difficult, I was gone a lot, working hard, tired, sometime’s grumpy, my children missed me greatly.  At times they would express their frustration at how much I worked and I would offer to them, guilt free, “Mommy doesn’t have to do this, I can quit at anytime time, if you would like the old Mommy back, I will stop”.  But the children had a lot of associated pride with seeing the business grow, now three years into the adventure, pressure is easing, time is more manageable, and there is more family time. How did you transition from being a student in design to a real life designer? The moment I decided to be a designer there was no turning back.  I wanted it as much as I want RubySnap right now.  I tried a residential internship and hated it, I knew immediately I didn’t want to work with personal individuals spending personal monies.  I chose commercial design because it felt more professional in decision making process.  I entered the work force eager to listen and learn and solve puzzles. ...
Ruby Snap Interview with Tami Cromar – more than just delicious cookies!

Ruby Snap Interview with Tami Cromar – more than just delicious cookies!

Maximize your Small Business Competitive Advantage (by Tami Cromar of Ruby Snap, edited by Angela Johnson) Tami was the guest speaker at the April Biz Divas. And she had more than just good cookies. Tami showed us how being creative, innovative, tenacious and driven is more than just following your passion, it’s about creating a nationally recognized brand. And all with a $10,000 amount of start-up capital! From Tami: Two years ago if you asked me how or what was my plan to be competitive small business in this market, a recession, I might have answered with an eager smile: “I have no idea, I’m just following my passion,” which sounds rather reckless, but therein lies the answer. Assuming that your product is right for the market meaning, others also like your business model, idea, product & image that you are selling – the following are the ideas I believe have worked for RubySnap. Focus on what you are good at! Tiger Woods he was bad in the sand traps but good on the fairways. You think he would have focused on learning how to get out of the sand traps, instead, he stuck with what he was good at and rose from 61st place to becoming renowned golfer and household name. What is it that you are selling? In our business we sell JOY! Our commodity is cookie and we know that the cookies will sell themselves once you have tasted them. Dare to be different!!!! BillieAnn, Vivianna, Margo (names of the cookies!) Are you confident?? I am, I am so confident you can taste any cookie you...

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