You’ve probably experienced this too. You get an idea for your business. You start taking action. You launch it. It flops. Here’s the thing, marketing is an experiment. You can never predict 100% how it’s going to turn out. I was on a webinar that Darla LeDeux held this week and something she said gave me this sigh of relief because I was reminded that I’m not the only one who does something and it doesn’t work out. She shared the experience of holding an event and it went great. Filled the room…had great sales, both things you want at an event. She decided to hold another event and did the “rinse and repeat” action. The second time it didn’t work. Why not? Because she had changed as a person. She had evolved. The marketing that worked for the old Darla didn’t work for the new Darla. I’m using Darla’s name here, but this is me too. And it is most certainly you. What worked last year will likely not work currently, and will most certainly not work next year. How do you navigate the evolution that you go through as a person AND as a business? I’ve searched high and low for this answer. It’s not in a program. It’s not in a coach. It’s not on Facebook. The answer is simple. It may be the thing you are running from because if it’s wrong, then you interpret it to be that YOU are wrong and that is a lie. The answer is your INTUITION. I Googled the definition of Intuition and was totally disappointed with how it’s defined. Now understand why Intuition gets written off as...
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