by Angella Johnson | Jan 28, 2013 | Biz Tips |
“Be yourself; everyone else is already taken.” Oscar Wilde Listening to Marianne Williamson’s keynote was poignant, REAL and she made a powerful statement without dividing the audience. I’m breaking this down into the top takeaways so whether you are a speaker, aspiring speaker or just desire some support with your message, you can incorporate this into your business. 1. Create a Common Cause and Don’t be Vanilla Marianne shared truth without injecting a biased opinion into it, which I have found that when speakers attempt to do what she did, they come across as being too “vanilla” aka boring, just like everyone else, bland, etc. This also means giving YOUR content. If your presentation is primarily full of famous people’s quotes, then reach deep inside of you and come up with YOUR quote. Quotes from others are great, but use sparingly to illustrate YOUR points. Some speakers have a point of view that clearly excludes people to the point of creating a division in the audience. You will never please everyone so don’t try. (Again, resist being vanilla.) While you want to make a clear point that gives people an opportunity to either agree with you (they are your ideal clients) and people who don’t agree with you (they are your non-ideal clients), there is a way to do it that empowers everyone on their next step. This may mean some people will walk away not liking you, being pissed at you and never coming back. This is great news. You now have more space for the right people in your life. 2. What is Your Wow Factor? Another speaker was doing some message makeovers on people’s business...
by Angella Johnson | Jan 14, 2013 | Biz Tips |
I’m a fraud. Have you ever felt like that? I’m scared. Have you felt like that today? I don’t want to do this. I can’t do this. Is that something you have told yourself this week? Here is the truth: (I told you, I’m going to be raw, real and totally transparent.) There are some days I wake up and I don’t want to get on the computer. I don’t want to write my newsletter. I don’t want to get on the phone. I don’t want to make sales calls. Then I argue with myself because I know that unless I’m making sales, I’m not in business. And having a hobby isn’t what I signed up for. Some days I feel like a wanna-be-preneur instead of an actual entrepreneur. I figure things out as I go, teaching what I can as I go to others who are teachable. I get afraid of what people will think. I get bored with my message. I question if I’m doing all I can for my clients. I wonder how I can “compete” with other people in my market. I wonder what really makes me different or if it’s all in my head. Will my friends will be by my side through the whole thing? Will my husband? Will I stay be my side? Will I follow my intuition? Or let my perception of what I think people want dictate what I do? Will I get stuck? If so, for how long. I feel the pressure of being a certain way and if I have a bad day, can I share it? What kind...
by Angella Johnson | Jan 8, 2013 | Inspiration |
I’m not a fan of setting resolutions, however I am a big fan of using your intuition to create your plan. Yep I just used the words INTUITION and PLAN in the same sentence. I did it for a good reason too. Before I get into this week’s specific marketing tips, here is what you can count on from me this year. Soulful strategies: Strategies that are based on YOUR soul purpose and intuition and that are not attached to my agenda. These strategies will be direct to your business AND your soul. You can’t build one without the other. Marketing tips: Tips to grow your business from the inside out and from the outside in. Of course they are infused with spirituality and intuition. Opportunities of how you can build your soulful 6-figure business. Community: Part of my soul purpose is to create community. People who have attended my live events in the past (Ignite Your Spark, Biz Divas and THRIVE) all leave feeling like they are a part of something bigger than themselves. They leave feeling empowered to uplevel and they now have a community to support them. Community is my core intention with every event (live and virtual) that I create. Weekly Soul Exercise: Instead of articles that vary all over the place with things you can implement into your business, each weekly newsletter will contain a “Soul Exercise.” These exercises will lead you along the many steps to be a visionary CEO of your soulful business. TRANSPARENT MOMENT: 2012 was not the easiest year. And at the same time, it was easy because I connected to my soul at such a deep level....
