The 4 elements to leverage your time + your client’s results

The 4 elements to leverage your time + your client’s results

I’m getting ready to make a big announcement in my business of how you can be part of a movement of soul-inspired women who are creating true abundance: money, joy AND purpose. In two days my last THRIVE event will be kicking off in Phoenix, Arizona. Big things are coming up in 2014. I wanted to take a quick minute and share these program secrets I’ve learned after working with dozens and dozens of clients since 2010 and hundreds of women at my events. In an industry where people are preaching to “charge what you are worth” and do so by spending less and less one-on-one time with clients, I believe there is a different way that leverages your time and your client’s results. First, you want to make sure you LOVE your offers. Second, you have to leverage your offers, meaning you can’t make yourself irreplaceable in your business. If you only work with people one-on-one then you make it really hard to take vacations let alone spend time doing what you love outside of your business. The four elements to create in your programs AND to look for in mentoring for your own business are: 1. One-on-one support. I can’t tell you how many times when I do a marketing makeover with a client and I’m the first person who has actually looked at the message, marketing and offers in their business. People spend thousands of dollars on a program to learn the technical pieces, but aren’t getting support in the three things that will determine if they actually make money or not: their message, marketing and...
Is there a split in the coaching industry? My prediction inside.

Is there a split in the coaching industry? My prediction inside.

I’ve been having some intimate conversations with a few colleagues lately and there is something going on the coaching industry. This may make you upset. Or it may make you relieved because you’ve had this thought too. Either way it’s important to know which side you are on so you know how to make your business thrive in the next year. Here is my prediction: The coaching industry is in a similar split that happened in 2008 with the housing market. Folks who are in the coaching industry for authentic reasons will be positioned to reap the rewards. Folks who are in it because it looks like an avenue to make a quick buck off of “desperate” people will piss a bunch of people off and then go away to the next fad. Greed never wins in the long run. Consumers now are seeking authenticity more than ever. WE want real. We want something tangible. And we can smell hype a mile away. YOU are a part of this movement of authentic transformation and wealth. Last year when I started seeing this I had a meltdown that sounded something like this: <tears> <snot> <more tears> “Oh my God, is this coaching industry really changing lives or is it something that we all just sell stuff to each other but we don’t really make a difference?” (GASP) – How could I even say such a thing right? I really questioned the industry. I questioned my value as a service provider. I questioned the support I was paying for. I questioned the “industry standards” as to what “success” really was. I...

This won’t make you popular but it’s gotta happen

My whole life I’ve felt a little bit like an outsider. I have memories of sitting in school as a kid and all the way through college wondering why I was getting taught stuff like math and algebra and science and social studies when I had bigger work to do in the world. It was a conscious question. Almost like looking at people move in slow motion wondering “why are these people doing all of this?” I remember looking around at the other students who seemed more engaged than I was and I wondered what was wrong it with me because I wasn’t focused like they were. If it wasn’t for my art and writing classes growing up, I likely would have dropped out of school entirely. That was the only time I felt like I could express myself. So I got the label as the quite artsy girl. I was never the popular kid. I was never the life of the party. I was the quiet girl in the corner observing people and being utterly confused and intrigued at human behavior. I’ve always been the observer. I was the person who would walk into any room and immediately know what was going on. I knew when my teachers were stressed at home. I knew the kids who went home to abusive environments. No one said anything, it was just the feeling I got. You see, I thought everyone picked up on this stuff. I thought everyone had conversations with their mom about intuition and God and loving people in the world. Nope. When I got older I realized...

Why do you think marketing is hard?

Yesterday I asked people who are in my Abundance Challenge (a free 8-day program) what their top struggle is with marketing and people responded with many different things. It broke down into four categories: Where to find ideal people to market to. How to keep it easy. How to own your value when other professionals in your industry are succumbing to lower pricing. What to do step-by-step so you don’t waste time and money and actually get results. During this 8-day Abundance challenge, this group is exploring the 8 steps to build a Soul Vision Profit Path so they create more money, joy AND purpose in their business. Three of the steps on this profit path are the TOP three reasons why service-based businesses aren’t making more money. I call these three steps the 3 Money Keys and they are: Message Marketing Offers Not having these three money keys right in my business was why I woke up one day in early 2012 and realized I didn’t like my business.  That was a big problem and it’s a big problem for other soul-inspired entrepreneurs who feel that authenticity means something more than a buzz word. Here is what I see people do in their marketing and it’s enabling people to eventually quit instead of thrive: People aren’t sure of their message that makes them stand out, so they start chasing the shiny things in marketing. They focus on social media, or making videos, or paying a company to get them more fans on Facebook. But there isn’t a message behind the marketing so the marketing fails. They do a...

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