Is accountability harming your business?

Is accountability harming your business?

Several years ago I attended a personal development training and it changed my life. Two of my biggest takeaways were accountability and being your word (do what you say and honor your agreements). But this week I have a BIG awareness that I often confused accountability with over-responsibility. Something would happen, and it could be anything like someone running a red light and they almost crash into me, and I would immediately go into the question of “how did I create/attract that?” Or more commonly “Was that my fault?” Asking this question in every situation is really powerful, because the bottom line is we are accountable for our results. WE are the ONLY common denominator in our life. There are days I wish this wasn’t true. And every day I’m glad this is the truth because it means I am not a victim to any circumstance in my life.   The trap with this is to be accountable for your portion and leave anything that isn’t yours to the other folks involved. Taking accountability for how others feel, how they perceive you or their own results is actual being over-responsible and it’s killing your business. Being over-responsible is almost always linked to your need to be liked. As a heart-based entrepreneur, it can be tough when people don’t like you but more on that a little later when I talk about “Hate Mail.” Real examples from my business and my clients:          The Client Who Quits: You have a program and someone signs up for it. They get scared and they ask for a refund before...
What the Deaf Man Taught Me About Marketing.  Timing is Everything.

What the Deaf Man Taught Me About Marketing. Timing is Everything.

My husband and I were in the food court of a mall waiting for an oil change on my car. As we sat there eating our mall food (not recommended by the way), a man who looked to be in his early fifties stopped at our table, set a piece of paper down and no more than two seconds later walked away. I picked up the paper and it was an envelope with a sticker of the US flag inside of it. Eh? Outside of the envelope was a message: “I am deaf and I sell these American flag stickers as a way to support my family. Please donate $2.00 or $3.00 if you can. Thank you.” Of course my marketing brain kicks in and I think “Why would you only give two options only a dollar apart?” I don’t have $2 or $3 but what if I have a five dollar bill? What is your name? Show me a picture of your family. I want to CONNECT with you. I actually had a connection to this man. I was almost deaf when I was little. I survived in school as a young girl by reading lips. I watched TV by turning up the volume to the highest level and laying down on the floor with my ear pressed up against the speaker feeling the sound in my body. After surgeries and healing, I can now hear, but still have hearing loss. I had a connection to this man on a level and he didn’t give me the opportunity to connect with him. I think he would have been...
Two Super Fast Facebook Tips to Grow Your List + List Building Bonus Tips

Two Super Fast Facebook Tips to Grow Your List + List Building Bonus Tips

Let’s talk about social media and the focus so many people have on it, yet for a lot of people they don’t get active income from it. Is it important to have a presence on social media platforms? Yes and no. Yes – IF your ideal market is there. And yes IF you are leading people you connect with to do one of two things (preferably both): 1 – Opt in to your email list by giving them a free gift (your freebie) 2 – Inviting your followers and fans to have a conversation with you, also known as a strategy session. How Facebook has set up their algorithms and guidelines, people pay for sponsored content, but not everyone sees it. So focusing your time on getting tons of fans may not be your best strategy to get clients. I had a marketer encourage me to invite my list to a webinar where he would teach them how to get 5,000 fans on Facebook in 30 days. Yet he couldn’t answer this question: “With the people you have taught to do this, how much did they increase their revenue by adding 5,000 fans to their Facebook page?” If you can’t get your fans and followers to engage with you further then you have joined the ultimate popularity contest, which at the same time sucks a lot of time that is keeping you away from income-producing activities in your business. Here are two really simple steps to do on Facebook, yet I see A LOT of people miss these things that can organically grow  your list. 1. Make sure on your...

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