What do you think of these things: Sending your clients a book from a “gift recipient” to help make yourself a NY Times Bestselling author. Creating a mock photoshoot of a packed auditorium so you get professional photos of you “speaking” to an audience. Paying $5,000+ to contribute a chapter of a book so you can be an author with a best-selling author/big name and you don’t even have to write, a ghost writer takes care of that for you. These are recent strategies I’ve seen that made me think “hmmm, maybe you CAN buy success.” Or can you? I’m opening up another can of worms… The Photoshoot I was invited to do the mock photoshoot and didn’t do it because it didn’t feel authentic to me. Taking photos with an “audience” of other people who were just waiting their turn to get their photo taken didn’t feel right. I would much rather be actually speaking to an audience for real and getting photos from that. But that takes a lot more work you see… AND guess what? It sucks when your event photographer takes photos of you speaking and every single one of the photos come back out of focus or unusable because they aren’t great photos. (Yes that has happened.) So it’s tempting to get some great photos of me speaking with a mock photoshoot, but nah…it didn’t feel right. I know some great people who are doing the photoshoot and it feels good to them – it’s all good and it’s just not a match for me. But is this really any different than me getting...
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