Happy Soulful Sunday! Where have you believed you were wrong if you did things out of the box or differently than what experts or gurus told you? Where have you tricked yourself into staying in something because it was the right thing to do and you told yourself it would be out of integrity to change your mind? Are those beliefs supporting and growing your success or are those beliefs diminishing your self trust? These are the questions I’ve been recently diving into as I choose more ease and magic in my business vs hustling and “working hard” to prove that I’m a hard worker. I’m inviting those of you who are interested on the journey with me (for free). I’ve realized that the things that have worked out the best in my life, are the times when I said to hell with status quo, the “formula” and the way everyone else did something… Several years ago when my hubby Richard and I were just dating, we admitted that we liked each other a whole lot. Just before meeting Richard, I left an emotionally abusive relationship and while my heart was falling in love with Richard, my head kept me from really allowing myself to go there. It was perfect because Richard was “never going to ‘really’ fall in love or do anything crazy like get married.” We were two people falling in love with each other, but refusing to admit it or let ourselves fully sink into that reality. About a decade ago for Valentine’s Day, we agreed to do something sweet but not too mushy for each...
I recently asked a few dozen people what their biggest challenge is in their business and what they feel could solve that challenge? Almost everyone said their biggest challenge is inconsistent income and lack of money. Why? They said everything from they don’t have their right ideal audience, their marketing needs to be improved, and they need to reach more people. Here’s the thing, you don’t need to reach MORE people, you just need to reach the RIGHT people. The right people are those who are already looking for what you have to offer. The people who have already identified they have a problem they want to solve and now they are just looking for the right solution. How do you do reach the right people? For starters, it doesn’t work by focusing 100% on more strategies and clever ways to build an email list. Or to leverage Facebook ads, or webinars…why? Because people who have already decided that they want to solve a problem, don’t want more information. They want an EXPERIENCE. People want connection and they want speed when it comes to solving the problem that you can help them with. So give them an EXPERIENCE – one that leaves them further along their path and one that they want more support form you because that means even more speed, clarity and ease in their life. Quick Tip: Give them an experience of YOU – the real, authentic you – the you who had the desire to contribute to the world without the pressure of making sales so you could pay your bills. THAT part of you...
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