Start with the end in mind. That has always been one of the first places I coach people when they want to host their own live event. The biggest money leak with events is not having the right offer for the right event. More importantly, the right offer for where YOU are at. This means where you are in your business, energy, focus and desire. Know what your offer is going to be so you can create your content around it and be solid in your offer when you do make the invitation. And also know that things change. The energy in the room changes, you change. I had this experience at Event Revolution last week. I have known what the offer was going to be for months. It felt good. It felt solid. I was excited about it. But I forgot to ask an important question. “What could be better than this? What could be lighter than this?” So I made the offer and while I was excited about it, I felt that something was missing. So on day 3 of my event, I made a different offer. And that felt even better. Old-school business would have likely told me to be more assertive in the original offer – more extreme. I would have been advised to essentially be a bulldog in my sales approach. And that just doesn’t work for me. So I changed my offer. It aligned better and I feel really happy with the results. Bottom line – give yourself permission to change. And know the difference between changing your mind because you’re following the...
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