by Angella Johnson | Sep 25, 2015 | Biz Tips, Create, Marketing Tips, Money |
I’ve noticed an interesting thing in selling and people. Some people are motivated by fear and others are motivated by desire. The question is, how are you selling in your business? If you know about the marketing archetypes, there are a lot of Guru Star archetypes that sell using the fear pushing tactics, which I explain in my video below. The big challenge with this is that Guru Stars are a very small percentage of archetypes, yet most marketing and sales is taught in that archetype. You can see where this creates a problem when you attempt to market and sell your services. “Pull selling” is when you pull people into their OWN desires and offer a solution from that place. Fear (push) selling example: “You don’t want another year of struggling with money do you? You need to work with me to solve what’s wrong.” An example of someone who has changed a lot of lives by using the Push Selling technique is Dave Ramsey who encourages people to change their money by promoting fear of being in debt. Push selling is based in more telling people what their problem is and that you can solve the problem for them. (Tell people the problem, tell them how to fix the problem.) Desire (pull) selling example: “What is that thing that you really desire with money – the thing you haven’t allowed yourself to do or have because you can’t afford it? What if you became the person who could easily afford that? Let me help you create that life for yourself.” An example of this could be the...
by Angella Johnson | Sep 13, 2015 | Biz Tips, Create, Life!, Mindset |
I was avoiding my office for months – it was too convenient to find any other distraction from actually going in there. I work from home and so distracting myself with “life” stuff is already easy. I’m really good now about when my office hours are open, I’m focused and when the “office is closed,” I’m not working. I had convinced myself that it was a great space. I had a view of my favorite tree in my backyard. I even painted my office and installed nifty shelves in the closet as a way to avoid the fact that it was the smallest room in the house and I had cramped myself into the space. So I hired someone to assist me with the piles of stuff to go through and file. I moved my office and now I actually enjoy when I’m working. I’m way more focused and productive when I’m working. Is your space a reflection of what you are aspiring to create? Or what you are tolerating? Take an inventory of everywhere you spend your time? People, your car, your clients, your home, your office, your computer… What could open up if your space truly reflected what you are creating? Are you due for an office move...
by Angella Johnson | Sep 13, 2015 | Biz Tips, Create, Mindset |
Hate mail. Have you received it? Or even a message from someone who gives you his or her unsolicited advice about your life or business? A couple of weeks ago, I had a couple of colleagues share with me about “hate mail” they received. (The video at the bottom is the truth behind a recent uplevel in my own business and how I’m not backing down from showing up in the world.) I remember the first time I received hate mail – I was devastated. I didn’t know people who didn’t even know me would take the time to send me a mean email. One message I remember came a couple of weeks before one of my big events I was hosting and they criticized my body size saying that they would never attend an event by someone who “clearly didn’t take care of themselves.” My mentor said “you know you’ve made it when you receive hate mail.” Here is some good news about hate mail: You are getting people to think differently if they are so triggered about how you are creating your life. But let’s look at the other side of this: the not-so-sexy distraction. Whether it’s actual “hate mail” or simple criticism, it can distract you from creating what you really desire to create. It’s why I stopped doing feedback evaluations from attendees at my live events. I would get 98% rave reviews from people who were absolutely thrilled. But guess what I would focus on? And feel bad about? And fret over? The two people who complained about something that was typically not important like...
by Angella Johnson | Sep 5, 2015 | Biz Tips, Create, Inspiration |
You know what you know. You hire someone as a mentor because they know more than you know in a certain area. You sometimes squash what you know so you are “teachable” and “coachable.” You then ignore your own knowing and intuition little by little…until you cut off all of your awareness and follow the leader like a good little student. Have you done this too, or was it just me? Based on conversations with colleagues, friends and clients, I know I’m not the only one who’s done this crazy game of attempting to be confident in your expertise and be mentored by another expert. Recently, I re-discovered a word that has had a profound impact on me and my business: contribution. Knowing what this word really means now, I quickly see through opportunities that are only about what the other person can “get.” I’m now willing to ask “What’s in it for me?” because I know I give value. Embodying this one word has changed everything in my business – and changed things in a good way. What contribution can you be that expands your willingness to receive and opens the floodgates to give back in such a way that creates instant transformation with everyone you come into contact with? Hmmmm, now that’s a juicy question… a question that will create more abundance in every way you are asking for, rather than wondering how to be “nice” and “give service” as a glorified way to avoid receiving. Additionally, contribution means you don’t give your power away, but you enhance your coachability by standing firm in what you know...
