{Soulpreneur Sunday} I-don’t-care Accountability

{Soulpreneur Sunday} I-don’t-care Accountability

“I’ve never seen any life transformation that didn’t start with someone getting tired of their own bullshit.” ~Elizabeth Gilbert Every time I change something in my life it’s because I’ve gotten absolutely tired of my own excuses. I see where I’ve been getting stuck…where I’ve been buying my own excuses. As a possibilitarian, it’s painful to habitually choose limitations. It’s depressing. I’ve even created “legitimate” excuses because I haven’t just wanted to own up to the fact that I wanted a break from creating my life. Part of me has gotten tired…always stretching, growing, creating. I want to be lazy sometimes and rather than just being okay with that, I make up an intricate story of why “I can’t…” Can you relate? How do you create real change? In a Jack Canfield training back in 2011-ish we were learning about true accountability. Using the simple example of “Sorry I’m late, there was ______(fill in the reason/excuse here).” In this training, we weren’t allowed to use those excuses as “reasons” because the truth is we didn’t care enough to be on time. So if we were late and we were asked why we were late, the only honest answer was “I didn’t care enough to be on time.” There was no shaming, just a reply of “Thank you for being here and thank you for being honest.” That was it. Just an acknowledgement of truth. It was liberating! As liberating as this was, it triggered me as the habitually “late” person I was (and sometimes am). It triggered me, because it’s true. I didn’t care enough to be present in...

Three Money Keys

We’ve complicated business as a whole. I’ve done. You’ve done it haven’t you? And the coaching world has most definitely done it. When you take away all of the fads, hype, and overnight success formulas, it breaks down to three things:  Do you have something of valuable to sell? Do you you have people to sell it to? How do you reach those people? How do you do it YOUR way so it’s authentic, fun and creates actual results? That’s why the Three Money Keys are the basics of what will shift your business. When you get these three things in sync, your business will work. Money Key #1: Message What you do, who you do it for, and communicate it in your authentic style. If you are new to learning about my marketing archetypes, then know this: Your message communicated YOUR way is what attracts people to you. It’s not making sure you talk about the pain points and the guaranteed results, it’s about connection. Most people are communicating what they do in a way that they’ve been taught, but it’s not authentic to them. And so they either attract the pain-in-the-butt clients, the sale falls apart, or they get a lot of NOs. Sometimes to the point of losing total confidence in what they bring to the world. Money Key #2: Marketing How are you getting yourself out there? Following the formulas rarely works. You’ve got to do it your way. (Are you seeing a theme here?) Some people are masters at online marketing, most people aren’t and they are craving face-t0-face connection that isn’t through a screen. What...
9 Truthbombs about Live Events We’ve Got to Talk About

9 Truthbombs about Live Events We’ve Got to Talk About

The coaching industry and live events…can we please talk about this? A lot of people I talk to are not going to as many live events like they used to. When I ask them why, here are the most common answers: 1. I have already heard all of the same content from the past six events I went to. It’s just people regurgitating the same stuff. 2. I don’t want to be sold to for three days straight. 3. Most events overwhelm me with more information of the “right” way to do things. I don’t need to learn any more information, I need time to implement. YIKES! And this is totally true. That’s why it’s time for a revolution. After hosting over 100 live events and making every mistake in the book, here are nine #truthbombs that will set you free when hosting your own live event: 1. Live events can be a really expensive way to get clients. Four years ago I was complaining about the money that my live event was costing me. The truth is I was really worried about how I would pay for my event. My colleague I was talking to asked me a profound question: “Why are you hosting a live event if it’s so hard and expensive?” My reply: “To fill my mastermind program.” Her reply: “That seems like a really expensive way to make $100,000.” She was right. Hosting a live event to fill a program can be a great thing. But if it’s costing you $50,000 to make $100,000 then there are easier ways to fill a program. That’s why...
{Soulpreneur Sunday} How to get leads from speaking for ten minutes

{Soulpreneur Sunday} How to get leads from speaking for ten minutes

When I had the opportunity to invest mid-four figures in a sponsorship where I would be able to speak for ten minutes and have a booth for a couple of hours, I said yes! Sponsorships can be risky investments. I know the event host side of sponsorships really well because I’ve hosted over 100 speakers on my stages with my events. Many of them have been sponsors. This time I was the sponsor and this was the most expensive sponsorship I’ve invested in for the least amount of stage time. I was a part of a 4-person panel and we each had ten minutes to speak, then at the end we could do a 1-minute free offer. So why did I do it? I mention these things so if you have the opportunity to do a similar sponsorship, you know what to look out for. It felt light and I followed my intuition. I know my marketing archetype and I know how to make my ROI. It asked to speak on more stages and this opportunity is in alignment with my dream client type. I was the exclusive marketing expert at the event There were only six sponsors for the entire event, the four on the panel, a registration sponsor and a keynote sponsor who made an offer on day #3. The event wasn’t a pitch fest. I wasn’t one of 70 sponsors. I was speaking on day #1 after lunch (I don’t want to be the first to speak at someone else’s event on the first day. By lunch on the first day, the audience is warmed up.)...
{Soulpreneur Sunday} How to Create a Movement Offline

{Soulpreneur Sunday} How to Create a Movement Offline

Online marketing is the craze right? Or at least it used to be. You should do more videos, more social media, more emails, more webinars, more things online. You can make money while you sleep if you’re online. We’ve heard it all before and it can actually work for people. But here is a trend, especially for Soulpreneurs, that I’m seeing more and more: people are tired of online. They are tired of the hype like webinars that are 20% content, 30% fluff and 50% selling. We’re tired of it. We’ve seen it all. It’s time for real connection. Definitely stay online, but what I’m telling you is to not put all of your eggs in one basket. Get offline. Meet people face-to-face. Build relationships in person. Connect with people in person. More and more people want an in-person experience. {So yes, that means get off of Facebook and meet real-life people. And this is coming from someone who loves Facebook a little too much sometimes.} Case in point: I met David from Seattle, WA while we were both traveling in Rome, Italy this month! David and I have been Facebook friends and I “knew” him after he attended the livestream version of my Event Revoltion event in Feburary 2015. When I saw that he was going to be in Rome the same time I was, I messaged him about meeting up. Turns out he was staying a couple of streets over from where I was staying to so we met for caffe’ in front of the Colosseum. The conversation we had in an hour in person was beyond...

Protected: {Soulpreneur Sunday} The problem with excluding people from your niche.

Is your desire to be included actually excluding the true connection you desire? Something I’ve been wondering about for a while now, especially when it comes to business, is when is it okay to exclude people or when is that exclusionary or even racist? Yep, I’m going to go there. For a long time I focused my business on supporting women. I had all of the facts to back it up: Women make $.70 on the dollar to men. Few women crossed the 6-figure mark, let along the 7-figure mark compared to men. And on and on. Then a mentor of mine said something that really pissed me off. She said “You know why women don’t make as much as men?” “They don’t ask for it.” Hmmmm…in some cases, I think she has a point. Now before you get your panties in a twist, just think about this for a second.  Is there inequality with men and women? We have proof that there is. Is there inequality with race? We have proof that there is. As conscious or event slightly aware people in business, we also know this: What we focus on expands. How much more damage are we creating by focusing on the gap? I’m not saying stick your head in the sand, but are we focusing on an actual solution or fighting a war to prove a point of how hard the world is? My question is this: By focusing on the difference and talking about it to prove how unfair things are, are we in fact closing the gap or creating a bigger self-fulfilling prophecy? I started thinking...

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