by Angella Johnson | Feb 20, 2016 | Marketing, Messaging, Money, Soulpreneur Sunday |
I was in Las Vegas a few weeks ago celebrating my friend’s 40th birthday and while exploring Freemont Street, I saw this sign in front of a street artist’s booth. My heart sank. I was drawn in by his art. But rather than staying intrigued with it, this sign turned me off completely. Why? Because when people try to draw me in through pity instead of giving value, I don’t stay engaged. While I appreciate people’s ability to make a bold ask, I don’t buy things out of pity or being guilted into it. It’s why I don’t donate to causes that are focused on victimizing people, but I support causes that are about creating solutions to create a better world. This is the power of messaging. We may not have a sign like this on our website or in our place of business, but energetically this is what you are communicating every time you think “I hope they buy because I need to pay my car payment.” What we’re essentially doing is asking the next buying client to save us from our financial situation. It’s not their responsibility to save us from our past decisions. That kind of pressure squelches inspiration and inhibits your prospect’s ability to see the true value you bring to the table. What do you when you are feeling the financial pressure, but don’t want to bring that into your sales and marketing? Check out the video below: Take the Free Soul Message™ Archetype Quiz at AngellaJohnson.com. Registration is open for Ignite...
by Angella Johnson | Feb 13, 2016 | Biz Tips, Creating, Mindset, Money, Overcoming Blocks, Soulpreneur Sunday |
My old-old-old life: My soul was dying in my corporate life doing the “responsible” thing. (Extreme end of the pendulum.) My old-old life: I attempted to meditate my way to money. It didn’t work. (The other end of the pendulum) My old life: I hustled faster to make money. I made six figures but then I got burned out big time. (Back to the other end of the pendulum.) My new life: I stopped chasing the extremes of the pendulum and stopped long enough to receive what I had actually asked for. I have a growing 6-figure business, BUT more importantly, I love my life. I love my business. I love what I do. I have freedom. (I balance what works and pause long enough to receive.) Instead of chasing the extremes of the pendulum, are you stopping long enough to RECEIVE what you’ve been asking for? Or are you so busy distracting yourself, that you don’t even recognize that the very things you’ve been asking for are RIGHT HERE, but you don’t even see it? Want to get my four tips to stop the pendulum swing so you actually manifest what you say you want? Scroll down to the video below. See if you can relate with this… My old-old life (pre-2008): I thought I could meditate my way to money. And when it didn’t work, I did a great job of convincing myself that I had a huge money mindset problem and I needed a lot of healing work. So I got buys trying to heal my way to money. I told myself that once I got...
by Angella Johnson | Feb 6, 2016 | Biz Tips, Creating, Soulpreneur Sunday, Woo |
Keep people in the question. That was the best advice I ever received when was studying how to be a better coach a decade ago. Then I really learned the power of asking questions, instead of making conclusions about the “right” way to figure out a problem. This principle is not just for expanding your intuition and joy, it’s also ideal for knowing the best strategies for your business. Notice that I didn’t say the “right” strategies, but the BEST strategies for you. After masterminding with some colleagues, one of the topics we were exploring was how to grow a low-cost membership program to 1,000 people. Our first tendency was to go to the traditional marketing strategies we’ve all been taught by the gurus. It’s the way we’ve been trained (brainwashed) as the “right” way to solve this problem. The energy felt heavy. It felt hard. There was no creativity or joy. We were focused on the problem, instead of what my colleague desired, which was to be a contribution to as many people as possible. Then I asked “How does this group of 1,000 people want to be marketed to?” You have an energetic connection to the people you would like to work with. When you connect with them energetically, you will get answers on your next step. It’s easy, inspiring, creative and even fun. So when you are attempting to figure out the right marketing strategies, ask questions instead of trying to figure out the problem. First, there is no problem, there is just invitation to create something different. Will you focus on the perceived problem, or...
