by Angella Johnson | Mar 25, 2016 | Biz Tips, Inspiration, Marketing Tips, Mindset |
What if failing can actually be the biggest clue to getting what you desire? My biggest failure in my business (thus far) was my very first large event I hosted. I had hosted many events leading up to this, but nothing like this. It was 2010 and my vision was to host a large women’s empowerment conference with hundreds of attendees. I had no email list. I had no business or profit model. I just had a vision and I was really good at enrolling others into the vision. The vision was this: change the world by empowering women in our own backyard first. The more women who are empowered here, where we have ample opportunity, the more change we can BE on the planet. When all was said and done, I lost $40,000 on that event. In the process I lost a couple of friendships, one in particular who loaned me $25,000 to hire the keynote speaker that we were sure would help the event make money. This still breaks my heart. I was heartbroken. But more than that, I was ashamed, embarrassed and full of self judgment. How could I have let this happen? How in the world did this happen? Why did this not work out, when I felt that I was led by divine inspiration? None of it made sense. And there were plenty of people who told me that events just weren’t my thing and I should do something else. And THAT was the defining moment. Do I listen to the experts and people who cared about me? Or do I risk appearing ignorant...
by Angella Johnson | Mar 13, 2016 | Biz Tips, Marketing Tips |
Unfortunately, a lot of social media strategies are popularity contests. While it can be fun for a second to feel popular, is that really why you want to do your business? I had a sales conversation with a Facebook strategist years ago who’s focus was to get you 5,000 fans on Facebook. When I asked him how that made me money in my business, or how that helped the 5,000 people who would be fans, his answer was “You need to look the part online so people trust you and know that you are the real deal.” He had no answer to how paying to get those fans actually helped me, my business or the people I want to serve. Pinterest. Twitter (I still don’t get it). Facebook. Instagram. Blogs. YouTube. And at least a hundred other platforms. How do you have time to make all of that work for your business? And how many of you are doing social media because you “should” or you don’t want want to miss your chance just in case it works? Social media can be overrated, and it can be a huge time suck. I’m including some tips below, several are from from Heidi Totten, Social Media Strategist who taught on my virtual work day for my clients last week. Pick two platforms and be consistent. Once you get those streamlined, then you can add another one IF you feel the strategy is there. Yes, videos are huge. And to get the most out of videos on YouTube, post the video directly onto YouTube. Think about it this way, YouTube and Facebook...
by Angella Johnson | Mar 4, 2016 | Biz Tips, Marketing Tips, Mindset |
“If I was just more confident, I would…” … get out there more. …charge more. …raise my prices. …apply to speak more. …get my head shots updated. …have more effective sales conversations. Have you told yourself any of these things? What if confidence isn’t a result, but it’s actually a decision? So often, we think that after we accomplish something specific, then we’ll be more confident. But guess what? It doesn’t happen. So maybe the next thing will, or the next. Then eventually we chase the confidence and continue to use it as an excuse of why we aren’t more successful. The inner critic starts: “I don’t know what I’m doing, I suck, I’m behind.” So we chase more certifications or push ourselves so far outside of our zone of genius that we find ourselves doing things in our business that we don’t truly love (and we’re not amazing at). Then we use that as proof that we suck. Sigh. Are you tired of the game? Maybe you are out of it and you don’t struggle with it.Woohoo! Or maybe you are smack in the middle of it, wondering if you can REALLY have the business you love that also pays you really well. Woohoo! Either way, you have the ability to change it and that’s great news. As I’ve experienced the highs and lows of the confidence roller coaster, I notice it comes down to these four things: Confidence is a choice. Are you willing to choose it? Could it be that simple? Have someone you trust who mirrors the truth and calls you on the lies you...
