Our Glorified Hustle

Our Glorified Hustle

Wanna listen to this article? Link to the audio is at the bottom. Can we get real about the glorified hustle? I was living the dream and creating like a bad@$$, until I just couldn’t do it anymore. I’m hearing more and more statements like that. The glorified hustle often starts with, “How can I make money in the next 30 days?” This “cash-injection marketing plan” becomes the drive to keep the momentum going. Thus… the hustle has been initiated. And so does the chasing. The scheming. The figuring out. The working hard. This is the glorified path to burnout. We start out with great intentions, then naturally find ourselves in the “how” to make it all work. But the “how” never leads to freedom, despite our most noble efforts. I wonder if people need to go through the hustle first to realize that they don’t want to build their business that way. Sometimes the wake-up call is a failing marriage, or auto-immune diagnosis (I’m seeing this a lot actually and can personally relate), adrenal fatigue, income roller coasters…or just a simple lack of joy. We even have clever names for the hustle. One I saw recently was “hustle with grace.” Others include: No pain, no gain. You’ve gotta want it bad enough. Work until the edge of burnout, so you know where your edge is. (ironic right?) Work hard now, play hard later. Spend a few years doing what most people won’t do, so you can live the rest of your life the way most people never will. (umm…) The thing is, the hustle becomes the norm, not the exception. We glorify it...
8 Abundance Laws for Soulpreneurs

8 Abundance Laws for Soulpreneurs

As my head coach and I were talking about how to support my clients in the upcoming months, these 8 Abundance Laws for Soulpreneurs emerged (I just wrote this today and already people are commenting on Facebook with how much this resonates for their business, and their life.) I believe these to be the “secrets” of creating success from any program or product, especially if you’ve ever been disappointed with something you’ve invested in. 1. Nothing will save you, but you: Investing in ANY program or product will NOT save your business. It doesn’t matter how good the program, coach, or expert is you hired. No one is riding in on a horse to sweep you away into the sunset. You must do the work and ask for assistance. 2. Visioning or Marketing (You must have both.): If you sincerely hate marketing and refuse to do it, it’s likely that you will spin and spin in creating vision after vision, thinking the next one will be “it.” But you can create and learn all you want, but nothing will happen until you make a decision and take action. 3. Feel vs Know: Knowing the difference between fear/resistance, and something that is out of alignment, is crucial. Don’t mistake FEELING uncomfortable because you are doing something new, with the KNOWING that it’s not your path. Basing your decision on what you “feel” can be detrimental. 4. Show up. Show up. Show up. When in doubt, show up. Why? See point #1. 5. CEO or Employee Mindset: Creating the kind of time and financial freedom that you desire, will require you...
How to Use a Friends and Family Letter to Attract Clients (template and tips)

How to Use a Friends and Family Letter to Attract Clients (template and tips)

How do you talk to friends and family about what you do? And can they be a source to attract clients that you haven’t been utilizing? How you get paying clients, especially when starting out, can feel like a big deal. Not to mention hard and awkward at times. You have to start where you are. Marketing yourself in alignment is part of this process. Being visible in your craft is another part. Do people even know what you are doing? Or have you kept it a secret from friends and family? Are you posting stuff appropriately on social media? What do I mean by appropriate? Well… don’t let desperation and doubt seep into your connections. A few things to NOT do: Create a Facebook group and add people in it Post a video and tag everyone you know it, unless you have their permission of course. Friend people, then try to sell them in the next conversation. You aren’t going to start out with thousands of people on your email list. You aren’t going to start with being invited to speak everywhere. It’s not likely that your post on Facebook will go viral and The Today Show will call you next week. It could happen, but what if it doesn’t? How do you REALLY build your business? Pause. Breathe. We live in an abundant universe and building your business is about building relationships. Before you let your friends and family know what your big vision is, use wisdom. I’m not an advocate for sharing your heart and vision with the naysayers in your life. You know the type… the well-meaning...

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