Episode 34: True Alignment Beyond Your Marketing and the Illusion of “Purpose” with guest Beth Grant

Episode 34: True Alignment Beyond Your Marketing and the Illusion of “Purpose” with guest Beth Grant

Beth Grant is the creator of the Alignment Archetype Grid, which I commonly refer to as Marketing Archetypes and while aligning your marketing is an amazing piece, true alignment goes beyond your marketing. In this episode, we talk about what true alignment really takes and why it’s so important for people who want to make an impact.

Beth has identified 22 Principles of Alignment, efficiency is one of them. “Efficiency is the bi-product of alignment,” Beth says and goes on to explain that when you are alignment you experience a flow like nothing else.