Episode 34: True Alignment Beyond Your Marketing and the Illusion of “Purpose” with guest Beth Grant

Episode 34: True Alignment Beyond Your Marketing and the Illusion of “Purpose” with guest Beth Grant

Connect with Beth and receive her free guide to the 2 Principles of Alignment. Beth Grant is the creator of the Alignment Archetype Grid, which I commonly refer to as Marketing Archetypes and while aligning your marketing is an amazing piece, true alignment goes beyond your marketing. In this episode, we talk about what true alignment really takes and why it’s so important for people who want to make an impact. Beth has identified 22 Principles of Alignment, efficiency is one of them. “Efficiency is the bi-product of alignment,” Beth says and goes on to explain that when you are alignment you experience a flow like nothing else. Having gone from being in a corporate career void of purpose to pursuing writing, then birthing the Alignment Archetype Grid and supporting entrepreneurs with their marketing, Beth discovered for herself that purpose is a Band-aid and driven by the ego. Say what? We talk about the unpopular concept that “purpose” isn’t all it’s cracked up to be. What if your purpose is to simply “be yourself completely?” Listen in and be sure to read Beth’s blog about the 22 Principles of Alignment. Listen here: Subscribe: Apple Podcasts | Android | RSS | More About Beth: Beth A. Grant is a marketing strategist and thought leader who helps people reduce struggle and increase ease, joy and profits in their businesses and their lives by making aligned choices. Her Archetype Alignment™ Grid has been called the holy grail of marketing. Beth is also the author of numerous personal development tools as well as the prolific book, The Four States of...
Episode 33: Transformation, Health and the Drive to Create Lasting Relationships with guest Kevin Larrabee

Episode 33: Transformation, Health and the Drive to Create Lasting Relationships with guest Kevin Larrabee

Connect with Kevin and listen to episodes of his Fitcast podcast here: Fitcast.Network Being 19-years-old and a transformation of his own health, Kevin started his Fit Cast interviews before podcasts were cool and so common. He remembers what it felt like to walk into that gym for the first time as a 14-year-old overweight teenager and that feeling is what drives the environment that he creates with his clients. The changes that he has experienced first-hand in the fitness industry are what I see in the coaching industry: The drive to create community and relationships What truly creates lasting change and addressing the psychology behind it. Kevin shares his #1 tip for business owners as he has created multiple businesses across various platforms and is now venturing into opening his very own brick and mortar gym that embraces the qualities he sees lacking in the fitness industry. Additionally, Kevin shares top tips to creating a podcast that gets listeners and how to have bigger-named guests say yes to your show. Listen here: Subscribe: Apple Podcasts | Android | RSS | More About Kevin: Kevin has hosted/produced The FitCast, which was named best Fitness Podcast by Men’s health for almost 12-years. He has been a strength coach and worked in the fitness industry for the same amount of time. Kevin has also traveled throughout the world as an educator in the fitness industry and now becoming owning his very own gym – Allied Strength in Gloucester,...