What Took Me Years To UN-Learn

What Took Me Years To UN-Learn

When I immersed myself into the guru coaching world in 2008, I learned a few things that took me years to unlearn and unwind. Things like: In order to BE a coach, you NEED a coach. (This is in fact, false, but makes for some sexy jargon in the coaching world.) Making six figures is a goal you “should” aspire to and making six figures means that you’re serious about your biz. (This is also in fact, false. I know lots of people who make six figures and have no cash flow and/or hate their life.) If you’re business isn’t working and/or you’re not making money, then you need to hire a coach. (This too, is false.) For years, I hired coach after coach as a way to prove how coachable I was and to show that if I was going to be a coach, I better have a coach. The result? I hired some not-so-great coaches. I paid people lots of money when I didn’t actually NEED a long-term coach or another formula. What I actually required was clarity. Clarity on what exactly? Clarity on: 1. MY MESSAGE (how I was unique and how people benefit). 2. MY MARKETING (how I was going to sell my stuff). 3. MY MONEY-MAKERS (the stuff I was selling: products, programs, and pricing). What I got a lot of was formulas of what worked for my mentors, but not what worked for me. Once I knew these three elements, message, marketing, and money-makers, I could take action. Action helps with results, but I couldn’t figure that stuff out in a large group...