How to Create Content That Captivates the Right People

How to Create Content That Captivates the Right People

When is the last time you read a great book and didn’t want to put it down? My favorite book is probably Big Magic by Elizabeth Gilbert. She speaks my language. I was so happy to read that book because what she talks about is connecting to your creations on a soul level. Or maybe you love a series on Netflix or Hulu and can’t wait for the next episode. Whether it’s a good book or series or blog… It’s all content. My guess is you know a lot about a lot of stuff. So why is it so hard to create awesome content that captivates our audience? The newsletters. The videos. The blogs. The social media posts. And there’s friggin’ Twitter. How do we keep up with all of it? Why is content important? It’s the stuff we share in our marketing. I’m giving you a brief lesson in creating content and how to repurpose it so you can leverage your time. Marketing isn’t just “buy this, opt in for this, and buy this next.” It’s sharing value. It’s educating. It’s telling stories. It’s connecting. It’s inviting people into a deeper possibility in their life. No matter what you sell, whether it’s art projects for moms to ignite their creativity, to finding awesome insurance rates for your clients, to helping people buy or sell a house, to coaching people difficult transitions in their lives, what you do matters. The key is to help people see why your services and products matter to the person who’s buying your stuff. To help you create content that captivates your audience, here...