Pricing Perspective and People’s Expensive Opinions

Pricing Perspective and People’s Expensive Opinions

From the Superbowl half-time show, to movies and music, to travel destinations, to my recently launched a $297 Intuitive Marketing workshop. Warning: this is a little bit of a soapbox and also some damn good reminders about your pricing and how “charging what you’re worth” was the worst advice I ever got about pricing. Everyone has an opinion about everything. Can Adam Levine even sing? (If you didn’t watch the Superbowl Half-time show a few days ago, then you may not know what I’m talking about.) Perspective is everything. I talked to a person today who has a BRILLIANT body of work in women’s leadership (it’s much deeper than that, but for the sake of keeping this simple, I’ll just call it women’s leadership). Her programs range from $9,000 to almost $11,000 for nine months to work with her. Other people are offering work in the same field for a fraction of that. A home-study course in the same topic is $997 from another expert I know. You can get free resources online on the same topic. So which one is better? Which one has more value? Which one will create results? An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license. Which person offers more value? Which one is “worth” their hourly rate? I charge $500 per hour. Clients get bundled pricing when they do packages and programs with me. If someone wants to hire me for an hour, it’s five hundred buckaroos. Yep, I charge more than most lawyers I know. The same lawyers I judged harshly...