Some argue that focusing on pain points is necessary because how else do your customers know that they need help? (This was an actual internet argument I got into with a coach a few years back.) And how does cognitive dissonance play a role in how we consume and sell? I rant about it all in this blog post.
Why Solstice?
Simply it’s this: it was the thing that anchored me to truth as I let go of everything I thought I knew.
Here are 5 questions (you can save them as screensavers for your phone) to guide your Solstice time and completion of 2020.
What conversation do you want to normalize? What’s that idea that you know is yours to do something about?
Download this screensaver to remind you to share your message boldly, even if it’s imperfect.
“Bad marketing” is marketing that is designed to make you feel bad about yourself and we are inundated with bad marketing. It’s toxic.
That’s why we must do it differently.
When we say, “No more,” to toxic marketing and we not only run our own businesses differently, but we also demand people we buy from to step up, we collectively break down oppressive systems that have become the norm. #YES
We take back our power. We distribute power equally and create a bigger table for everyone to join us. This is not just for the elite few. This is for everybody, particularly marginalized bodies.
We create systemic change. We show people that other possibilities exist. Possibilities where everyone can thrive.
Don’t let traditional toxic marketing stop you from sharing your business authentically. Just do it differently.