by Angella Johnson | Dec 15, 2019 | Biz Tips, How-tos |
I bootstrapped my business at the very beginning and you can do it, too. This article is really for people in the beginning stages of business and feeling overwhelmed with all of the things they “should” do.
Would it be awesome to have someone hand you $20k to get all of the stuff I’m talking about in this article? Sure. Is it necessary? Nope. I think bootstrapping things also builds a great discernment muscle between what an investment in your business vs what’s an expense.
There are a lot of things you think you *might* need but you really don’t. You can get clients without these things that I mention.
All you need to get your first client is the willingness to talk with people and invite them to buy what you have.
Sounds easy, right? But we complicate this SO much.
All of the things I list below, with the exception of #7, are great things to have. BUT if you are in the beginning stages of bootstrapping your business, consider that you don’t need these things.
by Angella Johnson | Dec 10, 2019 | Inspiration, Life!, Mindset |
Recently, I’ve been having conversations with freaking brilliant people where they are saying things like, “if it hasn’t happened by now, what if it doesn’t happen?”
These moments of truth can also be big traps of self-judgment. Here are six things I’ve learned when this shows up for me.
by Angella Johnson | Dec 9, 2019 | Biz Tips |
Have you had a moment that sounds like, “Maybe I just shouldn’t do this anymore? If this is what I was meant to do, it would have worked out by now.”
Or, “I should be further along than I am now.”
Here are two tips to help get you clear on what’s next and why the temptation to quit is really a good thing if you’re willing to be uncomfortable.
by Angella Johnson | Oct 9, 2019 | Biz Tips, Inspiration |
We have this inspired idea. We love it. It’s fabulous… we’re gonna do it. Then we do ANYTHING except the thing we were so excited about merely moments ago. Why do we do this???? Let me introduce you to preemptive fatigue, which is a brilliant way to create an imaginary problem.
by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing Tips, Resources and Invitations |
If you missed part 1 of this 2-part article, click here to get it. I promised I’d share with you my five tips to create a soul-inspired habit, which is our goal for your marketing. Just like anything you’d like to change, making money consistently in your business is done through marketing. Here are the five things that have helped me and my clients the most: 1. Simplify it When people aren’t taking action on their marketing plan, most of the time, it’s because it’s complicated like crazy. when it’s complicated, you’re tired before you even start. Simplify it. What is ONE thing you can do today to grow your business? Just one. And then do it. 2. Stack it As a nerd, I love knowing why things work. Not just because someone said so and you’re supposed to do certain things. The inner rebel in me just doesn’t buy it. While studying how habits are formed, I’ve been fascinated to learn how the brain works to support our habits. One way that you start shifting the way your brain fires its beautiful synapses (the things that make you do the stuff you do without having to really think about it), is to stack the habit you are wanting to create with something you already do. For example, if you want to start working out, what is something you already do three times a week and you can just pair it together? Maybe it’s to take your son to preschool so instead of going home for the 2.5 hours to just turn around and go pick him up, you...
by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing Tips, Resources and Invitations |
One of the most common things I hear from entrepreneurs about why they don’t market themselves is that it’s overwhelming. “I just don’t know what to do.” “How do you get it all done between taking care of clients, writing, creating content, the tech stuff, and then there’s life… and kids… and laundry.” “I don’t know how to do the tech stuff (and how do I afford to hire it out if I’m not making money?) The list goes on. I’d love to hear from you – what is your biggest challenge or resistance to marketing? Comment below. I love to know how I can serve you even better with my courses and content. The thing is, change is always overwhelming until it becomes a habit. Change is usually very inconvenient. There are always legit excuses and reasons for where we can spend our time. It’s annoying until we choose to make it a habit. This goes for your marketing, too. Think about something you’ve changed – maybe a habit in your relationship, or your health… what did it really take to change it? For example, earlier this year, I started doing Pilates. The few times I did it in the past, I loved it. But where we used to live, it took 40 minutes to get to a Pilates studio. I just wasn’t that committed to dedicating 90 minutes of driving time for a 50-minute class. Plus, I was out of the habit of working out – it had been years – so it was especially easy to not go or do any sort of workout. Last year...
