Pricing Perspective and People’s Expensive Opinions

Pricing Perspective and People’s Expensive Opinions

An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license.

Which person offers more value? Which one is “worth” their hourly rate?

So how much is that person worth? One hour of sitting in a salon chair? Or getting those knots worked out of your neck? Or getting your gorgeous logo designed? Or your accountant who files your taxes.

In this blog, I examine the worst advice I ever got: “Charge what you’re worth.”

A Christmas Miracle (Kleenex may be handy)

A Christmas Miracle (Kleenex may be handy)

Merry belated Christmas to you if you celebrate. If you don’t, happy everything day! I was about six-years-old when I experienced my first “Christmas Miracle” and even being that young, I knew we didn’t have money. I didn’t think too much about it. My clothes were sometimes hand-me-downs but mostly hand-made by my mother with fabric donated by the local church. I was a happy kid. Quiet. Artistic and I loved to draw and paint. I was also very aware. I knew when people were sad or angry and I often kept to myself in my own little world where I could safely observe everything around me. At Christmastime, our favorite thing to do was enjoying a cup of hot cocoa and looking at the multi-colored lights on our second-hand silver aluminum tree while my mom read our favorite book, “‘Twas the Night Before Christmas.” The delightfully awkward tree stood about three-feet-tall but my mom cleverly put it on top of a table so it appeared taller and we could gaze at the lights reflecting all over the room. It was Christmas Eve. I didn’t notice any presents under the tree. What I do remember was the subtle angst. My mom is excellent at figuring things out and pulling things off out of thin air to provide birthdays and holidays. I knew something was wrong but wasn’t sure why and wasn’t sure how I could fix it. (It was years later that I learned she would often stay up all night sewing dolls and clothing for the kids after we had gone to sleep to make sure we had...

What a VA (Virtual Assistant) Can Do For You

You know you need help, but what do you give someone to do for you? I tell my clients to hire a VA for even just five hours a month. This does two things: It gets you out of “I-have-to-do-it-all mode” and gets you in the habit of having support It gets you in your zone of genius and into the tasks that actually make you money You can Google lists of stuff your VA can do for you. Things like this: https://www.chrisducker.com/25tasks/ are really great lists. Here’s a list of what I have my team members do: Assistant #1: Scheduling and managing all appointments in Acuity, which is the scheduling system I currently use Website updates Email System: Sends newsletters (I write the content and a lot of the times I send the newsletters but I’d like to remove the sending of emails off of my plate completely. Sets up reminder emails for live calls Sets up email sequences Tags people accordingly sets up forms Shopping cart sets up products connects the purchase to the membership system if applicable sets up coupon codes processes payments Handles all customer service emails, including questions people have about their login info, access to programs, etc. Figures out technology glitches and escalates issues to my web person if she can’t solve it Assistant #2: Event and retreat concierge and research Communicates with the venue and vendors for all event details Researches event details then provides the details to me so I can confirm decisions Content Repurposing: Manages videos and audios on all channels Posts one meme per week to my FB group and page...

When You Suck at Implementation: Identify the Five Core Areas of Business

What is truly required to grow a business without over-spending your time or money? What support do you actually need? In the coaching world, there are lots of folks (I used to be one of them) who say, “You need a coach.” My point of view now is that statement can be a great system for coaches to convince people to work with them. I now don’t believe that everyone needs a coach. I’ve certainly hired people when I thought I “needed” a coach and what I really needed was clarity on what I was creating and IMPLEMENTATION support. Time and time again, I have seen clients and a LOT of entrepreneurs struggling with taking action and getting results from the plan and strategies they hire. I’ve seen my own clients struggle with this. If you’re not getting results, consider this: Hiring another coach may not actually help you get results. You may not have a mindset issue. You may not even have a money issue. So what will create results? And where is the real problem? In a lot of cases it comes down to two things: Lack of clarity. Clarity in what? I’ll get to that in a second. Implementation. Most entrepreneurs I know of pretty much suck at implementing. They are great at the visionary stuff but when it comes down to actually getting the details DONE, no bueno. So what do you do if the implementation is not your zone of genius? Maybe technology isn’t your thing. Maybe setting up your website isn’t fun for you, in fact, maybe it’s a train wreck. I was...
Are all events slimy? Part 3: Hosting Events

Are all events slimy? Part 3: Hosting Events

Did you catch the intro, part 1 about Speakers and part 2 about selling in this series? Part 3: Hosting Yes, there are speakers who don’t care and their focus is to get as many sales as possible, whether it’s a fit for someone or not. I’ve been behind the scenes at enough multi-day events to hear the conversations about how to GET as many sales from people and it doesn’t matter who the person is, what they really need, or if what they’re being sold is actually a fit for them. In my experience, there are a LOT more people who actually care then don’t care. Remember in the very beginning of this article series and I shared that one of my events called THRIVE was more salesy than I was comfortable with? How did I let that happen? Why did I let that happen? The answer is simple: I was doing what I thought I was supposed to do. Fear or Out of Alignment? When I expressed my concern that it was too salesy to my mentor, I was met with “Oh that’s just your fear talking. I promise this will work.” That was one of the many experiences I’ve had that taught me the difference between being out of alignment and fear. At the time, I was experiencing both fear and that something was WAY off for me. I didn’t know how to discern it and I was paying people lots of money to tell me what to do and no one was asking me what was true for me. I now make very different choices when...

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