Pricing Perspective and People’s Expensive Opinions

Pricing Perspective and People’s Expensive Opinions

An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license.

Which person offers more value? Which one is “worth” their hourly rate?

So how much is that person worth? One hour of sitting in a salon chair? Or getting those knots worked out of your neck? Or getting your gorgeous logo designed? Or your accountant who files your taxes.

In this blog, I examine the worst advice I ever got: “Charge what you’re worth.”

How to Create Content That Captivates the Right People

How to Create Content That Captivates the Right People

My guess is you know a lot about a lot of stuff. So why is it so hard to create awesome content that captivates our audience?

The newsletters. The videos. The blogs. The social media posts. And there’s friggin’ Twitter. How do we keep up with all of it?

Why is content important?

It’s the stuff we share in our marketing.

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