Angella Johnson
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The Soul of Your Business + a purple bike

The Soul of Your Business + a purple bike

by [email protected] | Feb 4, 2021 | Create, Free Resources, Inspiration, Life!, Money, Questions

Curiosity creates new possibilities far greater than looking for the right answer ever will.

How do we walk in this?

How do we walk in this?

by [email protected] | Jan 15, 2021 | Create, Equity & Social Justice, Inspiration, Life!, Mindset

How do we find connection and honour social distance? How do we allow ourselves to feel sadness and also hold the space for gratitude and possibilities?

Things to Break Up with in 2021

Things to Break Up with in 2021

by [email protected] | Jan 5, 2021 | Biz Tips, Create, Inspiration, Life!, Mindset

You don’t have to subscribe to this “new you, new year,” hype.

The Power of Grief is Underestimated in Business

The Power of Grief is Underestimated in Business

by [email protected] | Jan 4, 2021 | Biz Tips, Create, Inspiration, Life!

I recently looked through memories on Facebook and how I bought into hustling and talking about how you just have to choose abundance and it would show up (if you also worked hard enough.)⁠

What’s Your Unique Rhythm for 2021?

What’s Your Unique Rhythm for 2021?

by [email protected] | Dec 18, 2020 | Biz Tips, Create, Inspiration, Mindset

Are slowing down on some things? Are you ramping up in other areas?

The space between…How to plan for 2021

The space between…How to plan for 2021

by [email protected] | Nov 21, 2020 | Biz Tips, Create, Inspiration, Mindset

The biggest question I’m getting from my clients and community is, “How do I make a plan for my business if 2021 continues to be a sh!t show?”
(because what else do you call 2020?) 😂😭❤️

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The latest on the gram:

angellaj.alchemist

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Apr 9

Open
I took a flower class today with the amazing @hopeandevolution where I also met Taylor from @together.webloom and It was amazing. Not only did we learn to make a market bouquet, but we learned best practices for buying sustainable fair-traded flowers. I have some great ideas for using native Utah plants when we xeriscape more of our yard this year. Living in the high desert of Utah, it's time to stop trying to keep a green lawn and be more #waterwise. What a wonderful way to kick off a Saturday. If you're in #otown and don't yet have a flower subscription from Robbin at @hopeandevolution, what are you waiting for? You'll be so happy with it! I'm excited to start up our subscription again. #buylocal #ogdenmade #ogdengrown #supportsmallbusinesses #givemealltheflowers #floristwannabe

I took a flower class today with the amazing @hopeandevolution where I also met Taylor from @together.webloom and It was amazing.

Not only did we learn to make a market bouquet, but we learned best practices for buying sustainable fair-traded flowers.

I have some great ideas for using native Utah plants when we xeriscape more of our yard this year.

Living in the high desert of Utah, it's time to stop trying to keep a green lawn and be more #waterwise.

What a wonderful way to kick off a Saturday.

If you're in #otown and don't yet have a flower subscription from Robbin at @hopeandevolution, what are you waiting for? You'll be so happy with it! I'm excited to start up our subscription again.

#buylocal #ogdenmade #ogdengrown #supportsmallbusinesses #givemealltheflowers #floristwannabe ...

angellaj.alchemist

View

Mar 22

Open
I can finally share the news! In January, I started a Master's degree in Organizational Communication. It was NOT on my radar and not what I was seeking... and I'm blown away at the absolute magic of the whole experience. On October 30th, I was skimming the university catalog for a fun class to take (to get me out of the house and do something non-business-related) and my eyes landed on some Organizational Comm classes. (yeah, I know, it's biz related but I couldn't ignore how excited I got when reading the class descriptions.) My body lit up. It was a, "YES, definitely look into this," energy. Then I noticed they were only for Master's students... but the deadline to apply was November 6th - one week away! Could I pull this off? Or was this a crazy idea? Why the hell not? Then I handed the timeline over to the universe. I contacted the schools from my undergrad TWENTY YEARS AGO to get transcripts. What I was told could take up to 14 days, took 1-3 days to get them. People I contacted for letters of recommendation were happy to write a letter quickly. I applied. I got accepted. And I got an A from my first class. ... I wanted to finish my first class before I shared the news. I held this a little closely mostly because my undergrad studies were rough. I experienced what I now know as anxiety and depression throughout and I was nervous that I would somehow repeat the old patterns. Could I do it? Would I be the oldest student? What if I fail? Is this just a distraction? Why does this feel so right? Within two weeks, the theme of my research emerged: Trauma-informed communication for small businesses. Then BAM, I saw the bigger picture of why I was drawn to this path. I've been studying the effects of trauma on business owners for a couple of years now and now I get to do *legit research* OUTSIDE of the online business world and let me tell you: It's SO refreshing. Of course, I had to get a pic on my first day of school with my new backpack. Stay tuned for more updates. My business hasn't changed other than I work with very few 1:1 clients now. I focus on school for 1.5 days of the week. My business happens 2.5 days a week.

I can finally share the news!

In January, I started a Master's degree in Organizational Communication.

It was NOT on my radar and not what I was seeking... and I'm blown away at the absolute magic of the whole experience.

On October 30th, I was skimming the university catalog for a fun class to take (to get me out of the house and do something non-business-related) and my eyes landed on some Organizational Comm classes.

(yeah, I know, it's biz related but I couldn't ignore how excited I got when reading the class descriptions.)

My body lit up. It was a, "YES, definitely look into this," energy. Then I noticed they were only for Master's students... but the deadline to apply was November 6th - one week away!
Could I pull this off? Or was this a crazy idea?

Why the hell not?
Then I handed the timeline over to the universe.

I contacted the schools from my undergrad TWENTY YEARS AGO to get transcripts. What I was told could take up to 14 days, took 1-3 days to get them.

People I contacted for letters of recommendation were happy to write a letter quickly.

I applied. I got accepted. And I got an A from my first class.

... I wanted to finish my first class before I shared the news.

I held this a little closely mostly because my undergrad studies were rough.

I experienced what I now know as anxiety and depression throughout and I was nervous that I would somehow repeat the old patterns.

Could I do it? Would I be the oldest student? What if I fail? Is this just a distraction? Why does this feel so right?

Within two weeks, the theme of my research emerged: Trauma-informed communication for small businesses.

Then BAM, I saw the bigger picture of why I was drawn to this path.

I've been studying the effects of trauma on business owners for a couple of years now and now I get to do *legit research* OUTSIDE of the online business world and let me tell you: It's SO refreshing.

Of course, I had to get a pic on my first day of school with my new backpack.

Stay tuned for more updates. My business hasn't changed other than I work with very few 1:1 clients now. I focus on school for 1.5 days of the week. My business happens 2.5 days a week. ...

angellaj.alchemist

View

Mar 15

Open
Where do your pricing beliefs come from?⁠ ⁠ Here's a snapshot of mine:⁠ ⁠ 1. Coaches who use manipulative practices to do whatever it takes for people to buy their offers. ⁠ ⁠ 2. Spiritual communities that avoid money and often undercharge - if they charge at all.⁠ ⁠ 3. Religious upbringing and culture that a woman's place is in the home and my only purpose is to serve.⁠ ⁠ 4. Being raised in a home where money was avoided and was often treated with sadness, anger, guilt, and scarcity.⁠ ⁠ (and we wonder why pricing may be a loaded topic...)⁠ ⁠ Can you relate to any of what I've shared?⁠ ⁠ When we think about pricing, there are a lot of perspectives out there:⁠ ⁠ Charge premium rates. ⁠ Charge accessible rates? (What is accessible?)⁠ Charge low cost to more people to help more people.⁠ ⁠ And everything in between.⁠ ⁠ Looking at the beliefs and conditioning that are influencing your pricing is a crucial step to get to your Power Price, which is:⁠ 🌟 Embodiment (what feels good in your body)⁠ 🌟 Joy (what brings you joy and how do you want to be compensated)⁠ 🌟 Thriving (what it takes for you to thrive)⁠ ⁠ I'm hosting a workshop on this very thing and it starts next week. The link is in my bio and it's $150 to join me. ⁠ ⁠ The more people who do transformational work in the world and who have access to funds, we create totally different ecosystems where everyone can thrive. ⁠ ⁠ ==> And we stop waffling on pricing and do the work that really matters.⁠ ⁠ #intuitivemarketing #intuitivebusiness #soulfulbusiness #feministbusiness

Where do your pricing beliefs come from?⁠
⁠
Here's a snapshot of mine:⁠
⁠
1. Coaches who use manipulative practices to do whatever it takes for people to buy their offers. ⁠
⁠
2. Spiritual communities that avoid money and often undercharge - if they charge at all.⁠
⁠
3. Religious upbringing and culture that a woman's place is in the home and my only purpose is to serve.⁠
⁠
4. Being raised in a home where money was avoided and was often treated with sadness, anger, guilt, and scarcity.⁠
⁠
(and we wonder why pricing may be a loaded topic...)⁠
⁠
Can you relate to any of what I've shared?⁠
⁠
When we think about pricing, there are a lot of perspectives out there:⁠
⁠
Charge premium rates. ⁠
Charge accessible rates? (What is accessible?)⁠
Charge low cost to more people to help more people.⁠
⁠
And everything in between.⁠
⁠
Looking at the beliefs and conditioning that are influencing your pricing is a crucial step to get to your Power Price, which is:⁠
🌟 Embodiment (what feels good in your body)⁠
🌟 Joy (what brings you joy and how do you want to be compensated)⁠
🌟 Thriving (what it takes for you to thrive)⁠
⁠
I'm hosting a workshop on this very thing and it starts next week. The link is in my bio and it's $150 to join me. ⁠
⁠
The more people who do transformational work in the world and who have access to funds, we create totally different ecosystems where everyone can thrive. ⁠
⁠
==> And we stop waffling on pricing and do the work that really matters.⁠
⁠
#intuitivemarketing #intuitivebusiness #soulfulbusiness #feministbusiness ...

angellaj.alchemist

View

Mar 11

Open
This is me celebrating that I filed my taxes BEFORE the deadline and I didn't even cry or need a glass of wine. #seriously It got me thinking just how far I've come with money and how I manage it. I used to be the person who would let bills stack up and have total anxiety about the bills. I would hold my breath waiting for the bad news inside of each envelope. I used to be the person who would hold my breath every time I swiped my debit card, hoping that I had enough money in my account to cover what I was buying. I used to be the person who would be in tears by the end of every meeting with my bookkeeper because of the money shame I held. Growing up, I was never taught how to manage money. I saw bounced checks, utilities being shut off, and food insecurity as normal. So I got good at just getting by. There was a lot of "holding my breath" and bracing myself for the impact of money shame. It was exhausting. But this woman right here just submitted everything for both my business and personal taxes to my accountant with a week to spare! I had everything ready from my bookkeeper to upload with a few clicks of a button. The old me would stay up until the wee hours of the morning the day before the tax deadline entering in receipts that were thrown in a shoebox. I'm working on the next level of my money relationship and rather than judging myself that I'm not farther ahead, I'm celebrating the work that I've done over the years to have a completely different relationship with money. And did I mention that I pre-paid my taxes for this year and I use a new payroll company? I used to dread knowing what my tax bill was because I never had the cash to pay for it. I used to never pay myself. Now I actually pay myself, like legit receive a direct deposit from my business every month. I'm writing a different money story now. I recently cleared some debt and now I'm upleveling again with joy. trust. patience. safety. nourishing my nervous system. Just wanted to share my celebration with y'all. It took baby steps and the willingness to be radically honest with myself. Time for more baby steps and I'm totally open for some quantum leaps, too.

This is me celebrating that I filed my taxes BEFORE the deadline and I didn't even cry or need a glass of wine. #seriously

It got me thinking just how far I've come with money and how I manage it.

I used to be the person who would let bills stack up and have total anxiety about the bills. I would hold my breath waiting for the bad news inside of each envelope.

I used to be the person who would hold my breath every time I swiped my debit card, hoping that I had enough money in my account to cover what I was buying.

I used to be the person who would be in tears by the end of every meeting with my bookkeeper because of the money shame I held.

Growing up, I was never taught how to manage money. I saw bounced checks, utilities being shut off, and food insecurity as normal.

So I got good at just getting by.

There was a lot of "holding my breath" and bracing myself for the impact of money shame. It was exhausting.

But this woman right here just submitted everything for both my business and personal taxes to my accountant with a week to spare!

I had everything ready from my bookkeeper to upload with a few clicks of a button. The old me would stay up until the wee hours of the morning the day before the tax deadline entering in receipts that were thrown in a shoebox.

I'm working on the next level of my money relationship and rather than judging myself that I'm not farther ahead, I'm celebrating the work that I've done over the years to have a completely different relationship with money.

And did I mention that I pre-paid my taxes for this year and I use a new payroll company?

I used to dread knowing what my tax bill was because I never had the cash to pay for it. I used to never pay myself. Now I actually pay myself, like legit receive a direct deposit from my business every month.

I'm writing a different money story now. I recently cleared some debt and now I'm upleveling again with joy. trust. patience. safety. nourishing my nervous system.

Just wanted to share my celebration with y'all.

It took baby steps and the willingness to be radically honest with myself. Time for more baby steps and I'm totally open for some quantum leaps, too. ...

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Our Values

Our businesses can be used as vehicles to create social justice and equity, which is included in our mission to liberate women to create financial sovereignty. 

When we break up with toxic marketing and commit to doing business differently, we model the world that we want to live in and that matters.

Download our Values PDF here.

Acknowledgment of Traditional Lands:
I acknowledge that I live and run my business on the unceded (stolen) land of the Goshute Nation in Utah in the United States.

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Money-Making
Question Guide

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