Are live events all slimy? The Intro

Are live events all slimy? The Intro

What inspired this article series: Leonie Dawson, a woman I’ve authentically admired for years, posted a fantastic and brutally honest blog about attending a 1-day Gary Vaynerchuk event that you can read here. A friend of mine shared her blog on Faceboook and I commented: It’s why I started teaching how to do events differently. This is not just Gary but I can name dozens of events I’ve been to like this. I started hosting my events with more of a sales focus as this was ALL I saw where people actually made money. But I changed things. You can make great money by hosting events and they don’t have to be a pitch fest! And my hope is that consumers wake up and powerfully choose what’s aligned for them. No one forces anyone to use their credit card and it can feel that people have “no choice” and have buyer’s remorse. But we’ve got to speak up and choose what works for us! It’s the second paragraph that I want to emphasize here. Is anyone truly forced to buy something? While it’s great to educate people that events like what Leonie describes actually happen, I feel that it’s important to empower people to exercise their intuition and to learn how to say no. This goes far beyond being slimed or “forced” into buying something. No one is forced. Convinced? Yes. Coerced? Yes. Shamed? Yes. Persuaded? Yes. But actually forced, as in someone MADE them pull out their credit card? No. It can sure feel forced though, can’t it? Am I preaching to the choir? I think sharing experiences like Leonie...

Why “I Need a Website” is often MORE than just a website

“I need a website.” “I need snazzy copy on my site to attract more clients, can you do that? Hmmm…I hear these things a lot and after asking a few questions, people can get overwhelmed by all of the moving parts included in a website. Do you just need a website? First, I’m going to talk about a “website” and how you probably don’t need just a website. Part 2 of this will be why good website copy costs more than $500. 🙂 People come to me thinking they need a website, but they actually require a few other things BEFORE they can get a website created that reflects who they are and that actually works for them. What’s in a website? A website is a marketing tool. Ideally, it’s something that helps you make money in your business. It’s not just slapping up a few pages online with a clipart logo and saying “good enough.” It also doesn’t mean spending $10,000 on a site when you don’t have a paying client yet or know what you are offering in your business. Here are a couple of questions that will guide you to know what you really need so when you get quotes to create a website, you’re getting accurate numbers and have realistic expectations. 1. Do you have a clear and compelling message (you know what you do and who you do it for) Side note on this one – your message is NOT your certification or modality. It’s YOU – your essence, what makes you unique and stand out. If you have a certification that is the...

I’m looking for 10 entrepreneurs who would like create more

I’ve got an invitation for you. Here’s the simple version: I’m inviting up to 10 transformational entrepreneurs who want to work with me over the course of five months who would like to create the following core results: Consistently make money in their business Craft their message that represents ALL of who they are, which skyrockets their confidence and also attracts their dream clients Have a marketing plan that feels amazing AND gets results consistently Activate their magic in deeper ways to create more ease in their life, business, and in their money Side effects typically include: increased confidence, self-trust, clarity on what to offer and what to charge, knowing how to grow your business instead of “hope” for things to change, and much more. This isn’t a 5-figure investment, in fact it’s the most affordable way to work with me and get some private time with me as well as live time in a small group setting. I’ve designed this after doing some deep soul searching about how to help people get real results and keep it a doable investment. If that sounds like something you are looking for, awesome. Read on. If not, totally cool and no need to keep reading. Here are the details… Since you are still reading, this tells me you’re creating something that lights you up. You know that your work matters. You may be just starting out or been doing your work for years. Either way, you’d love to grow your business with more consistency, ease, and magic. The bottom line is you’d like to make more money doing the work you...
The Holy Grail of Speaking Tips

The Holy Grail of Speaking Tips

Here is the mother of speaking tips for those folks who want to do more speaking, either on stage at events or on radio shows/podcasts. Speaking Tip #1. Have your bio, photo, talk titles, talk summaries, and CTA ready. Don’t wait until you get the opportunity to create all of that stuff. The universe has a fun way of showing up for you when you have this stuff ready to rock ‘n roll! When you get invited to be a guest, respond and book your spot sooner than later. If you take weeks to book for whatever reason, show hosts may take that as you’re not interested. With so many people looking for speaking gigs, personally, I will move on to other invites and you may miss your shot of being on my show (or at my live events). Put your topic(s) (talk titles) and bullet points (talk summary) of, along with your most recent bio, a link to your headshot, and links for all of your social media platforms in one Google Doc so you and your team can easily find it from anywhere. *If the topic requires customization, then I’ll provide the updated topic and key takeaways and my team can do the rest with ease. Speaking Tip #2. Be real! On my podcast, I tell people that this is NOT your signature talk with a pitch. This is a real conversation. I’ve turned people away who give me the scripted questions they want me to ask, which ultimately means the same talk after talk everywhere they are. And personally, I don’t want to hear your highlight...
Biz Crush Highlight: Lucy Wyndham-Read & Friggin’ Brilliant Marketing

Biz Crush Highlight: Lucy Wyndham-Read & Friggin’ Brilliant Marketing

This is where I show real people and their fabulous marketing. In a world where it’s so easy to call out things we don’t like, this about highlighting businesses and brands who are authentic and doing a great job. I’ll be sharing some marketing geekery with y’all and how it relates to the Marketing Archetypes too, so you can model what will work for your business. #bizcrush This week’s highlight is Lucy Wyndham-Read, a fitness expert who’s YouTube presence is amazing. My friend sent me a link to a workout video on YouTube. Um… I know YouTube is a HOT place to search for stuff and I rarely don’t search for stuff there. I know I’m strange. My friend also told me I would love the marketing approach too… and wow was she right! #lucyssquad #yesican First of all, it’s a great workout. #shakeyourbooty I love that she has side-by-side options for beginners (like me getting back in shape) and a more advanced version. #brilliant The workout was “easy” as in nothing overly-complex, and I definitely broke a sweat. #yayme I love how she has a philosophy of complicated doesn’t = results. Keep it simple. Now let’s discuss her marketing, that is friggin’ brilliant. Throughout the workout, you saw before and after pics of people who have done her programs + related invitations to things she was guiding her viewers through in the workout. And listen up Conversational Truth Guides – here’s what the video did for me. She wasn’t wearing an over-the-top workout outfit aka sports bra and tiny shorts. She was approachable. Real. I loved that. Her...

Six Coaching Myths + 15 things I Know for Sure

(You can listen to this below too) I’ve been in business for almost ten years and I’ve seen a lot and learned a lot in this industry. The first time I seriously considered getting out of the coaching biz was in 2012 when I burned my business down. (That’s another story for another day.) I was disheartened by what I was seeing as the “norm,” particularly in the live event space. It was a wake-up call for me to assess what I wanted to create in my business, with my clients, and in the world. These were just some of the questions I had from the models I saw: Was there another way to make money that wasn’t based on ‘overcoming objections’ and convincing people to buy stuff? Could people make 5- and 6-figure paydays from their live events without the fear-based selling? Could I create a leveraged business model that still had a high-touch component with my clients? Was the only way to grow my business to get a fancy brick and mortar office and hire full-time staff? Did I have to post the lifestyle shots on social media that showed everyone how great my life was? After considering these questions and finding a path that resonated much better with me, I’ve come a long way and I’ve seen a lot in this industry. There are a few coaching myths that I just don’t buy into. I’d love to hear your thoughts below on this post or in my Facebook group. Myth #1: Charge what you’re worth. You are an infinite being, how can you possibly charge what...

Pin It on Pinterest