Pricing Perspective and People’s Expensive Opinions

Pricing Perspective and People’s Expensive Opinions

An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license.

Which person offers more value? Which one is “worth” their hourly rate?

So how much is that person worth? One hour of sitting in a salon chair? Or getting those knots worked out of your neck? Or getting your gorgeous logo designed? Or your accountant who files your taxes.

In this blog, I examine the worst advice I ever got: “Charge what you’re worth.”

Are live events all slimy? The Intro

Are live events all slimy? The Intro

What inspired this article series: Leonie Dawson, a woman I’ve authentically admired for years, posted a fantastic and brutally honest blog about attending a 1-day Gary Vaynerchuk event that you can read here. A friend of mine shared her blog on Faceboook and I commented: It’s why I started teaching how to do events differently. This is not just Gary but I can name dozens of events I’ve been to like this. I started hosting my events with more of a sales focus as this was ALL I saw where people actually made money. But I changed things. You can make great money by hosting events and they don’t have to be a pitch fest! And my hope is that consumers wake up and powerfully choose what’s aligned for them. No one forces anyone to use their credit card and it can feel that people have “no choice” and have buyer’s remorse. But we’ve got to speak up and choose what works for us! It’s the second paragraph that I want to emphasize here. Is anyone truly forced to buy something? While it’s great to educate people that events like what Leonie describes actually happen, I feel that it’s important to empower people to exercise their intuition and to learn how to say no. This goes far beyond being slimed or “forced” into buying something. No one is forced. Convinced? Yes. Coerced? Yes. Shamed? Yes. Persuaded? Yes. But actually forced, as in someone MADE them pull out their credit card? No. It can sure feel forced though, can’t it? Am I preaching to the choir? I think sharing experiences like Leonie...

Why “I Need a Website” is often MORE than just a website

“I need a website.” “I need snazzy copy on my site to attract more clients, can you do that? Hmmm…I hear these things a lot and after asking a few questions, people can get overwhelmed by all of the moving parts included in a website. Do you just need a website? First, I’m going to talk about a “website” and how you probably don’t need just a website. Part 2 of this will be why good website copy costs more than $500. 🙂 People come to me thinking they need a website, but they actually require a few other things BEFORE they can get a website created that reflects who they are and that actually works for them. What’s in a website? A website is a marketing tool. Ideally, it’s something that helps you make money in your business. It’s not just slapping up a few pages online with a clipart logo and saying “good enough.” It also doesn’t mean spending $10,000 on a site when you don’t have a paying client yet or know what you are offering in your business. Here are a couple of questions that will guide you to know what you really need so when you get quotes to create a website, you’re getting accurate numbers and have realistic expectations. 1. Do you have a clear and compelling message (you know what you do and who you do it for) Side note on this one – your message is NOT your certification or modality. It’s YOU – your essence, what makes you unique and stand out. If you have a certification that is the...
What kind of Asker are You?

What kind of Asker are You?

Ask and receive. You’ve likely heard this before, right? When I used to hear that, I rejected it. It couldn’t be that easy, right? So I didn’t ask for stuff. I was taught to be grateful for what I had and I could be happy with very little. I saw my parents work really hard and heard a lot of “someday… if/when we get a lot of money…” and we would dream about what we would do IF… Then I learned how to work really hard to create things I desired… I stayed at jobs that I hated. I even worked for a boss who was verbally abusive to everyone around him. His temper tantrums included pounding his fists on the conference room table when he got mad, which was all the time. My thinking was, “But I’m making $60,000 a year and I can’t make that anywhere else.” I worked 60+ hours a week at most of my jobs. I went to the gym five days a week and ate tuna out of the can (super gross) to force my body to change. There was a lot of force involved and I made stuff happen, yet I always felt like I was behind – I never quite got ahead and it was never enough. In 2014, I declared joy in my life. I didn’t know how I was going to get it but I kept “putting it out to the universe” to show me something different. I had questions like this go through my head hundreds of times, “What if I learned abundance through abundance?” “Can I learn...
The GAP: where dreams die or come alive (part 2)

The GAP: where dreams die or come alive (part 2)

There is a theme happening right now… it’s kinda like when you want to buy a red car and then you notice that EVERYONE has a red car… The theme is people are stepping into the GAP. (Not the clothing store as my funny and smart @$$ friend Heidi says.) The GAP is the place between letting go of what no longer works and stepping into what is coming – BUT what’s coming hasn’t shown up quite yet. I talk about the gap in part 1 of this article series here because the first step is to get clear on what you desire. “The GAP (can be) the place where possibilities go to die from causes like, ‘being responsible,’ ‘being realistic,’ and ‘being practical.’” The Gap is also the place where infinite possibilities come alive. My friend Lori reminded me of this recently. If you truly desire change, there is no going back to the old life. You can SORT OF go back to the old life but it will likely be more painful. Why? Because you know what you desire and you consciously told yourself you couldn’t have it. I’m seeing more and more people consciously enter into the GAP without having the universe smack them around before they’ll finally listen to their deepest desires. (We don’t need to hit rock bottom or have a total breakdown to wake up to a new possibility.) How we go into the GAP doesn’t necessarily matter (in my opinion). It’s what we do after we enter that matters. The old me: I would desire something to be different. I would let...