If you don’t like marketing, or you flat-out avoid it, it’s then worry about money or how to get clients, I want you to hear this: it’s not your fault.

There’s good reason that marketing is something you avoid or struggle with
— most marketing is not in alignment with who you are.

Being aligned with your values is crucial so it makes sense that your marketing must be aligned, too.

Good news! That’s exactly what we’re all about here.

What’s the Soul Business Lab?

It’s a 12-month group coaching program + online courses so you spend
more time doing the work you love without gross marketing. 


“I’m actually doing my marketing instead of it being put off for other things!”
~ 2020 Member

You’ll hear a lot about Intuitive Marketing, too. What is it?

It’s a simple and effective framework to know exactly how to share your services with the world in a way that feels good and makes you consistent money. 

You’ll also unlearn toxic marketing and grow your business in a soulful and aligned way.

This isn’t a magic formula. It’s not just “positive thinking” or ONLY using your intuition.
This is where soul meets strategy and the magic (aka making money doing the work you love) happens when you take aligned action.  

You’ll give your business a real chance to thrive.

“I have consistency with creating content & calls to action and putting it out there – YES!
I’m proud to say I’m doing it.”
~ 2020 Member

Create Your Intuitive Marketing Engine (no hype required)

Think of marketing your business like it’s a vehicle.

If you have a car, you can travel a lot farther, a lot faster. If you have a marketing machine for your business, you’ll get further, faster too.

Just like driving, it’s much easier to speed up once you’re already moving rather than starting and stopping over and over again.

It’s not about speed – like a race or a competition. It’s about your desired momentum.

What often happens though, is that we gather all the pieces of a marketing car, but don’t put it together into a machine that works.

There are only so many free webinars and free advice you can gather, but you still don’t know how to build your vehicle. You have a lot of information, but you’re not sure how it applies to YOU, what YOU desire, and how YOU want to run your business.

Other times, you’re trying to drive someone else’s car. It looks great from the outside. Sleek. Smooth. Sexy.

But when you get in, you can’t reach the petals. Or the seat is so far forward you can’t fit in. And then you look down and you realize, it’s an automatic transmission and you don’t know how to drive it. 

In the Soul Business Lab, we’re going to build your vehicle, on your terms. One that you feel good about and one that you love to drive. One that doesn’t break down all the time. One that just works.

So you can get momentum aka make money. And have fun doing it.

I’m Angella Johnson and I’m your guide on this journey. I’ve been coaching soulful businesses since 2008 and you can learn more about me at the bottom of this page. 

You’re invited to the Soulful Business Lab, a 12-month group coaching program where you will:

  • Integrate Intuitive Marketing into your business so you get results, save time, and be 100% yourself

  • Create compelling content to attract new clients and referrals

  • Co-create with your magic and the universe to create your business

  • Receive monthly support and training so you can grow your profits and impact

  • Be a part of a community that is not only doing business differently but also using their business to create justice, equity, and kindness on the planet.

  • In the Soul Business Lab, we lead with our values, we make money with integrity, and we support each other because we know there is plenty of room for all of us to win.

Investment details:

Soul Business Lab is $200 per month or $2,400 to pay annually.

What You Will Experience and Receive in
The Soul Business Lab:

Monthly Live Marketing Planning Session + Q&A

Without a marketing plan, it’s too easy to lose track of your month and not reach your goals. Each month, I personally walk you through how to create your easy marketing plan, along with your content topics outlined.

Doing this on a live call with your community is more effective than doing this on your own.

This call is on the 3rd Thursday of the month so you can map out the following month of your business; calls are facilitated by me. Call time is at 1-2:30 Mountain time and is recorded and archived so you can access the recording anytime.

Monthly Business-Building Training + Mastermind

Every month I facilitate a training on a topic specifically addresses a topic to help you grow your business.

You’ll also have time for laser coaching and small-group masterminds. 

These calls are on the first Thursday of the month from 1-2:30 pm Mountain time.

Topics include sales, email marketing, social media marketing, content creation, and more. 


Weekly "Butt-in-Chair" Co-working Sessions

Research shows when you show up with other people, you have a higher chance of showing up. This is why things like group fitness classes are more effective than working out by yourself.

During these sessions, you’re focusing on your marketing, creating content, and other tasks to directly grow your business.

This is built-in accountability and also where people’s resistance shows up! When you schedule this time and show up consistently, you’ll see results. 

These sessions are facilitated by Carrie, my awesome program manager.

There are two different days of the week at different times. (See the FAQ below for specific times.)

Weekly Marketing Momentum (M&M) Tip

Every week, an easy-to-implement tip is sent to your inbox that takes less than 3-5 minutes to read or listen to.

You’ll build your marketing skills and have simple tips to grow your business. 

Access to All Live Trainings I Host in 2021

When I host mini trainings and paid classes, as a member of the Soul Business Lab, you get free access!

*Classes I co-host and longer events are not included for free, however, you will get special member pricing.


Online Community Forum

We have a private community OFF of Facebook that is easy to navigate, distraction-free, and easy to access as often as you would like.

This is a great place to ask questions, celebrate your wins, and connect with other community members.


Soul Vision Planner

This gorgeous planner goes hand-in-hand with the Soul Business Lab. It’s undated so you can start using it anytime! It will track your weekly priorities in your business, along with your content, money and habit tracker, and more. 

It’s $97 on its own + shipping. This is part of your program and will be shipped right away.

*While supplies last
*If you have already received a planner in 2021 as a part of another program, you will not receive a second planner.

Plus, you’ll receive full access to these signature courses while you’re in the program:

Intuitive Marketing Course

This course you through your message, crafting your office, pricing your offers, in-depth training on the Intuitive Marketing Matrix, and more!

Value: $997 


This 3-part class will teach you how to use expansive questions to manifest what you want, co-create with the universe, and deepen your intuition.

Value: $97 



This is my popular course all about messaging and copywriting in a way that’s authentic, compelling, and effective.

Value: $497 

A Peek Behind the Scenes:

Take a Tour of the robust Intuitive Marketing Course that’s included in the program.

The Intuitive Marketing Matrix is the framework for this program, which you’ll learn step-by-step in the course:


“I have more consistency in working on my content. I’m definitely getting more done! The weekly butt-in-chair sessions have been such a help!”
~ 2020 Member

Join the Soul Business Lab for just $200 per month or $2,400 for the year.
Registration is now open.

Is this a fit for you? Check which of these statements are true for you.


Are committed to use your business for good and to do your part to break down oppressive systems so we can collectively co-create a world of anti-racism, kindness, and where everyone’s rights are honored, including BIPOC, LGTBQIA+, women (including self-identified women), children, and other marginalized identities.

⬜ Have an offer ready to sell. (you’re not *thinking about a business, you ARE a business owner.)

Know you need to implement consistent habits for your marketing but you’re not doing it.

⬜ Would like to share your business in a way that’s easy, organic, and that brings in clients.

⬜ Willing to take up space in the world with your big ideas in your authentic way and work through visibility blocks in a loving way. 

⬜ Want to learn how to market yourself intuitively and to UNLEARN one-size-fits-all marketing formulas you’ve likely been taught.

⬜ Excited to be part of a community that is showing up and doing amazing work in the world while also being present to the world around them (like a pandemic, social justice, and other world events).

⬜ Want to be cheered on with your wins and supported through your challenges.

⬜ Know that implementing your marketing is easier when done in a supportive community.

⬜ Kinda suck at personal accountability and have an easier time following through when there is some structure to support you.

⬜ Ready to build your mindset and money-making habits to create ongoing and sustainable momentum in your business.

⬜ Are willing to create outside of your comfort zone while still remaining fully in alignment with who you are.

⬜ Are good at flying by the seat of your pants (at least that’s what you tell yourself), yet know you could create more ease and abundance in your business if you had a plan.

⬜ Often don’t have the energy left to market yourself consistently after allllllll of the things you do, including running a household, parenting, taking care of your health, self-care (even if that means peeing without a little human knocking on the bathroom door the whole time), managing your mental health, and figuring out what to cook for dinner every. damn. night! 

⬜ Feel conflicted with some or all of the strategies you’ve learned (and maybe even paid a lot of money to learn) and don’t know where to start.

⬜ Excited to unlearn toxic marketing, even if it’s gotten you results to this point. 

⬜ Are willing to create more structure and consistency, even if you’ve rebelled against it in the past. 

⬜ Are willing to acknowledge when you’re simply uncomfortable and at a growth edge and not use your discomfort as a “sign” that it’s not meant to be.

⬜ Are no longer willing to compartmentalize your intuition and soulful essence from your business and marketing.

Let me guess, you likely resonated with a lot or even all of this list.

If so, you’re like every soul-inspired entrepreneur I’ve met. And it’s exactly why I created this program.

You’re not broken or flawed. You simply just need to uncover YOUR unique way of marketing. Plus, you’ll detox from toxic marketing and heal your self-trust. #happydance

“I have a consistent focus on marketing activities. I have LOVED the Monday butt-in-chair sessions.”
~ 2020 Member

“I’m consistently showing up for my email list and now that I have social media support,
I’m starting to show up more there, too.”
~ 2020 Member


What if the Butt-in-Chair sessions(weekly virtual work sessions) don't work with my schedule?

Good news! We have two weekly Butt-in-Chair sessions to choose from every single week; each session is 90 minutes

Mondays from 12 pm Mountain time
(11 am Pacific / 1 pm Central / 2 pm Eastern)

Tuesdays from 3 pm Mountain time
(2 pm Pacific / 5 pm Eastern / 9 am Sydney *next day / 11 am Auckland *next day)

To confirm your time zone, use this Time Zone Converter.

If it’s truly impossible for you to attend the weekly sessions especially, I highly recommend pairing up with 1 or more people in the group and booking your own “butt-in-chair” sessions together. 

What if I already have the programs included in the Soul Business Lab?

The programs included with the program are:

Intuitive Marketing course ($997)
WORD ($497)
ASK ($100)

The programs are treated as bonuses to the program and the bulk of your momentum is going to be on our live sessions every month.

If you already have all three of these programs and you register for Soul Business Lab, then I’ll gift you a 45-minute private session with me that you can use anytime within the first 90 days of joining.

I have the habit of buying programs but not doing the work. Will this be different?

I get it. We’ve all done it.

This program is different than online courses because in addition to the knowledge and skills you’ll learn through the self-study modules, you have live and consistent sessions within a community and that makes all the difference.

At the end of the day though, you’ve got to choose to show up for yourself and no one can do that for you even if you invest a lot more money in programs.

Does this program ONLY focus on marketing?

While marketing is the foundation of this program, you need to have a few things in place so your marketing will work:

– A compelling and authentic message

– Aligned offers and pricing

– A mindset that’s willing and coachable

– And other skills like leadership, time management and much more.

This program includes all of that. We address your message and make sure you have something solid to sell.

Depending on what you need first, you’ll focus on that portion of the course. 

Then during our live monthly workshop and the live monthly planning session, you’ll have the opportunity to ask me questions as well for further support and feedback. 

How do I get feedback on my business during the program? Is there a place I can ask questions?

The two main ways to ask questions are to attend the live workshop and planning session that I facilitate every month.

The other place is to ask your question in our online forum. This is NOT a Facebook group but our own slice of online heaven without the drama and distraction of Facebook. 

It might be an adjustment to check our forum regularly if you’re used to engaging in Facebook groups. However, it’s a distraction-free forum that is solely dedicated to you and the community so it’s worth the extra effort until it becomes the norm. 


I'm used to seeing programs like this for a LOT more money. Why is this priced the way it is?

To be honest, I’ve paid 10x this amount for what I’m providing in this program. 

So why is it only $200 per month?

The answer is simple and I’m going to be really honest:

The bottom line is I want this community to thrive. Soulpreneurs are changing ecosystems and the way business is done. I want this to be accessible and full of value. 

Because this is a group program and my team and I have worked out a system to deliver exceptional value, I can offer it at this accessible rate.

I don’t believe that premium pricing = premium value. 

I teach aligned pricing and this is an example of that.

I consciously chose a price that is both accessible and creates a generative exchange so I can hire great team and also be available to contribute great value to you. 

I don't love group programs but I love your approach to business. Do you work with people privately?

I sure do! If you are established in business and you know what you do and what you offer, then private coaching or another program may be a great fit for you.

Currently, I have a wait list for private clients until April 2021. Rates begin at $750 per month for private work.

If that feels like it could be a fit or you’d like to explore other programs that may be a better fit, you can book an Explore the Possibilities call with me here for $97 and you can apply that to any service you choose.

What if I register and it turns out that it's not a good fit? Can I cancel before the 12 months?

This is a 12-month program and I’m positive that when you show up and engage, you’ll see results.

If you’re not ready or willing to make a year-long investment in your marketing, this program isn’t a good fit for you.

Or if you’re expecting to learn something new but not show up to actually implement it, then that’s going to be your learning curve. 

If you’re looking for some initial help that’s a private session with me, you may have a better fit with my 2-hour Marketing Makeover session or my 3-month private coaching program. For more details, you can email [email protected].

I have a question that I don't see answered here, can we hop on the phone? Or how do I ask you my question?

My team and I are more than happy to answer your questions.

You can email your questions to [email protected]. Ninety-nine percent of the time, this answers your question. If your question falls into the 1% that needs a conversation, we’ll let you know how to coordinate a 10-minute chat with me or my program manager.

Is this the kind of program where we never see you or get to interact with you?

 GREAT question! 

You’ll see me and my program manager, Carrie. 

Carrie runs all of the butt-in-chair sessions and you’ll love her. She’s a badass business owner, amazing facilitator and she speaks the language of energy and business, just like I do. 

I facilitate the monthly workshop and the monthly planning session + all of the other live classes you have access to throughout the year. 

For the online courses, I’m the sole teacher. 

In our online forum, both Carrie and I are in there every day during the week to answer your questions. 

So the bottom line is, I’m very present in the group and you’re in excellent hands with Carrie during the weekly butt-in-chair sessions.

Plus, this is designed to support you to lean into the community and not rely on me as the source for “answers.”

Why do you have an application process for this level of program?

I want to make sure you’re a great fit for the program and the program is a great fit for you. 

This way, there are no surprises and we start this out with a fabulous commitment to we can hit the ground running.

Well I only run if I’m being chased by something, so you can move at whatever pace you want.

But this way, you’ll start creating momentum right away.  👍

Join the Soul Business Lab for just $200 per month or $2400 for the year.

Registration is now open.


Meet Your Guide: Angella Johnson

Rebel. Wordsmith. Artist. Intuitive Marketer. Courage Ignitor.

Frequently referred to as a “messaging and marketing genius” and the “Harry Potter for business,” I blend the world of strategy and intuition together to guide entrepreneurs to make great money doing the work they love.

As the creator of the Intuitive Marketing Matrix™, the Soul Message Archetypes™,  and The Collective for Creators, I blaze the path for entrepreneurs to trust themselves, break the rules, and radically change what they think is possible and make more money without the hustle or hype.

I believe that our businesses can be used as vehicles to create social justice and equality while liberating women to create sovereignty. 

I have a global business and work with clients privately, in my classes, events, courses, and retreats. I’ve shared stages with dozens of visionary leaders including Lisa Nichols, Elizabeth Gilbert, and Lynn Twist.

I’m known for my game-changing and simple strategies, authentic vulnerability, and ability to merge practical tools and strategies with deeply intuitive coaching.

(photo credit: Sure Shot SLC)