Messaging and Copywriting for Transformational Entrepreneurs
How do you put it all together so you share your magic with people without the hype?
We often hear things like:
- Make your mess your message.
- Sell the what, not the how.
- You gotta have an elevator pitch.
- Talk about the pain points of your ideal clients.
- You've got to pick a niche.
Here’s a possibility:
What if it's okay that your message doesn't fit in a sexy one-liner that’s supposed to get people to sleep with you on the first date, oh I mean, buy from you right away?
Here’s another possibility:
You likely do a lot of stuff really well. If focusing on ONE thing feels like part of your soul dies every time you try, not to mention being incredibly bored, what if it's your superpower and not a problem?
What would change in your business and bank account if:
... you had the words to organically pull the right people in, without pushing or chasing anyone?
... your message encompassed ALL of your awesome-ness?
... you stopped doubting the life-changing work you did with people?
... you stopped focusing on "pain points" and helped your clients see and create what’s truly possible?
Let's find out.
Welcome to WORD – the place where you learn how to clearly express what you do so the right people lean in and say, “You’re what I’ve been looking for."
(And where you say goodbye to things like elevator pitch and niche.)
Instant-access to all modules, handouts and bonuses.
You'll walk away from this program knowing exactly how to put what you do in words that speak to your ideal clients while at the same time feeling clear and confident without the hype or sounding like everyone else.
In addition to clarifying and crafting your core message for what you do, you can go through the core modules when you are creating your products, programs and events so they speak to the right people.
You'll move beyond the cliche pain points that most experts teach as a way to share your message and create a loyal and engaged community who are excited to invest with you.
Unlock your Money Flow
Discover the power of your message, which is behind your money mindset and marketing, so you create consistent money flow in your business.
You'll also know what to do first in your business so your energy and budget are well invested.
Elevate your Impact
When you learn the four levels of messaging you'll know exactly how your purpose fuels your money-making message.
You'll also see how to bring all of your ideas to life without getting lost in bright and shiny syndrome.
Embody Your Value
Enhance your brand and learn how to profit from your purpose when you discover your Soul Message™ Archetype.
If you identify with being a multi-faceted entrepreneur (you do more than one thing) you'll find the common thread that weaves everything together so you avoid confusion.
Craft Your Marketing Message
You'll learn how to put your unique solution in clear and concise words without using pain points or hype. You'll build trust with your market and won't worry about sounding like everyone else.
Create a Signature System
How do you create the transformation you do for your clients? In this exercise, you'll outline your unique system, you'll amplify your client's results and have a foundation for content, videos, webinars, books and so much more.
Stand Out & Get Noticed
How do you share your story without it feeling rehearsed? You'll identify your story beyond the boring "rags to riches" turnaround story.
What points of view do you share to stand out authentically and be aligned with your values.
Create Content that Converts
Building a platform isn't about a popularity contest but about creating awesome content that engages your market.
With this module, you'll never run out of ideas again for your videos, blogs, newsletters, social media and more.
Bonus Resources and Checklists
Copywriting tips guide
How to write subject lines that get read
How to create titles and taglines that pop
Template for high-converting opt-in pages
Template for engaging sales pages
Website guide and checklist
Ask your questions in our private Facebook group and I'll review your work and answer your questions.
Angella is a GENIUS when it comes to helping you understand how what you do...
Heart & Soul Speaking, LLC
Angella takes someone’s words and make them come to life.
So valueable for my business
Frequently Asked Questions
What is your experience with messaging and copywriting?
I've loved words since I was a kid. The only subjects that kept me engaged in school were art and English. Then in high school and college, I discovered journalism and I knew I wanted my career to involve writing of some kind.
After college, I was in the marketing department for several companies where I put my journalism degree to good use in the form of copywriting. One of my jobs was to make data collection devices sexy so people in natural resources industries would buy them – and I did just that. It's also where I learned the difference between hype-filled writing and engaging writing that naturally attracted buyers.
One of the services I provide to my clients is editing and copywriting. I've helped entrepreneurs put their magic into authentic and compelling messages since 2009.
I have a magic with words, messaging, and copywriting – especially for service-based entrepreneurs who don't fit in the box.
Will you edit my stuff?
This course does not include me doing full edits. What I DO provide is quick feedback on what you post in the Facebook group. If you are looking for full done-with-you and done-for-you copywriting, then contact me at [email protected] and we can set up a time to chat about your needs.
Is this course live?
I ran this as a live class twice then created this instant-access version that took the five 1-hour live classes and break down the content into bite-size pieces so you can get things done quickly. You can review any module in the course as often as you would like because you have 24/7 access to it. If I ever retire this program, you will be notified and can download everything if you would like to refer to any of the modules later.
What if I hate to write?
If you are committed to NOT writing and want to keep up the story that you hate to write, this course may not be a fit for you.
But if you are willing to experience a totally different energy around writing, then this may shift the way you think about writing. I often find that people who "hate to write" are avoiding the way they've been taught vs learning how to honor their authentic writing voice.