Messaging and Copywriting for Truth Guides
How do you put it all together so you share your magic with people without the hype?
We often hear things like:
- Make your mess your message.
- Sell the what, not the how.
- You gotta have an elevator pitch.
- Talk about the pain points of your ideal clients.
- You’ve got to pick a niche.
Here’s a possibility:
What if it’s okay that your message doesn’t fit in a sexy one-liner that’s supposed to get people to sleep with you on the first date, oh I mean, buy from you right away?
Here’s another possibility:
You likely do a lot of stuff really well. If focusing on ONE thing feels like part of your soul dies every time you try, not to mention being incredibly bored, what if it’s your superpower and not a problem?
What would change in your business and bank account if:
… you had the words to organically pull the right people in, without pushing or chasing anyone?
… your message encompassed ALL of your awesome-ness?
… you stopped doubting the life-changing work you did with people?
… you stopped focusing on “pain points” and helped your clients see and create what’s truly possible?
Let’s find out.
Welcome to WORD – the place where you learn how clearly express what you do so the right people lean in and say, “You’re what I’ve been looking for.”
(And where you say goodbye to things like elevator pitch and niche.)
All classes are live on Zoom on Mountain time zone.
Class times alternate to accommodate attending live for different time zones.
All calls are recorded if you can’t attend live.
Week 1: What Do You REALLY do? Clarify Your Soul Message™ and Claim Your Value
On Thursday, October 12 at 10 am, you will:
- Learn the four levels of a solid message for your business and offers that fuel your aligned marketing.
- Identify your Soul Message™ so your marketing message and marketing actually work.
- Know how to get to the heart of what you REALLY, which eases self-doubt and assists you to embody your value so you confidently charge rates that are fully aligned for you.
Plus, if you identify with being a multi-faceted entrepreneur (you do more than one thing), you’ll find the common thread that weaves everything together so you can effectively attract clients who get you.
Week 2: Solutions-Creator vs Problem-Solver Messaging
If you would like to attract a more empowered client who is willing to invest their time and money to create real change, learning how to share your message as a Solution Creator instead of a Problem Solver is a game-changer.
On Thursday, October 19 at 4 pm, you will:
- Learn how to move beyond pain points in your messaging and attract a more empowered clientele.
- Understand the difference between “solving a problem” and creating transformation for your clients and how to communicate that in your message.
- Create messaging that authentically positions you to work with people who desire to create real change instead of just looking for a magic pill.
Week 3: Implementation Week
Week of October 22
Without implementation, this will become another course that sits in your inbox and I want to support you so that doesn’t happen. You’ll have specific things to complete from the first two weeks and get prepared for week #4.
Week 4: Create Your Elevated Marketing Message
On Thursday, November 2 at 4 pm, you will:
- Craft your marketing message that engages the right people without stuffing your brilliance into an elevator pitch.
- Learn how to create an aligned, clear, and compelling message for your programs, events, and other offers.
- Know how to avoid the common message mistakes that heighten the hype factor, bores your audience, and has you sounding like everyone else.
Week 5: Copywriting Tips
On Thursday, November 9 at 10 am, you will:
- You’ll learn the most effective ways to put all of this into clear messaging in your marketing copy.
- Identify what’s not working in your copy and how to align it to what will work authentically.
- How to move beyond limitations like, “I hate to write,” and how to add more joy to the process.
(over $350 of goodies)
#1: Truth Guide Email Sequence eGuide
We’ve all received them – the 27-email sequences are supposed to turn email subscribers into buyers. Yuck. Sigh… You don’t have to do this to make money online and engage with people
Email can be an effective marketing tool and this eGuide outlines how to create email sequences that engage people after they opt in for your freebies and low-cost offers without being slimy or pushy.
#2: Non-Slimy Opt-in and Sales Page Template
Long sales pages that have the price hidden somewhere are a thing of the past, particularly if you are reaching a more empowered audience. With this bonus training, you’ll get simple templates of what goes on an opt-in page and what goes on a sales page. The easy templates I provide to you are simple, effective, and empower the right people to know that you are what they are looking for.
#3: Marketing Archetype™ Training
With this training, you’ll know the details of each Marketing Archetype so you can use the energy of all of them when it’s time in your own marketing. While it’s highly likely that you resonate most with the Truth Guide archetype, knowing your archetype inside and out will liberate your marketing.
#4: Speaker Checklist
Writing a bio, speech title, and stage introduction can be overwhelming. After hosting over 100 speakers at my in-person and virtual events, I’ve seen what really makes someone stand out. I’ve also spoken on dozens of stages and have learned how to create these items to captivate your audience and to position you as the expert without the hype.
You’ll also get my speaker checklist of what I take to every event I speak at so you can be more effective whether you are speaking on a teleclass or webinar or in person at any size event.
Angella is a GENIUS when it comes to helping you understand how what you do...
Heart & Soul Speaking, LLC
Angella takes someone’s words and make them come to life.
Angella takes someone’s words and make them come to life.
Frequently Asked Questions
What is Your Experience with Messaging and Copywriting?
I’ve loved words since I was a kid. The only subjects that kept me engaged in school were art and English. Then in high school and college, I discovered journalism and I knew I wanted my career to involve writing of some kind.
After college, I was in the marketing department for several companies where I learned the art of copywriting. One of my jobs was to make data collection devices sexy so people in natural resources industries would buy them – and I did just that. It’s also where I learned the difference between hype-filled writing and engaging writing that naturally attracted buyers.
One of the services I provide to my clients is editing and copywriting. I’ve helped entrepreneurs put their magic into authentic and compelling messages since 2009.
I have a magic with words, messaging, and copywriting – especially for service-based entrepreneurs who don’t fit in the box.
What's a Truth Guide?
A Truth Guide is one of the archetypes in the Marketing Archetypes™ that I teach. Most marketing that is taught is in the Guru Star archetype, but many people in the world of transformation, coaching, healing are Truth Guides. Not sure what your archetype is? Take the quiz here.
Will you be selling me more stuff on this course?
I’ve consciously created courses that are low-cost to be accessible to people. One of the misconceptions about this is people are used to being sold to on these mini courses. I assure you that this is not the case. This course is designed to deliver the content and won’t include fluff with the sole intention of having you buy the next “thing.”
Why is the price just $200?
I’ve recently changed my business model to provide mini courses like this to more people at more affordable rates. My courses are dedicated to providing high value. Students in my mini courses frequently share how pleasantly surprised they are to receive such amazing content at the rate I provide it for.
Additionally, the technique I use to price my courses is using my intuition so everything is aligned fully from the inside out.
Will you edit my stuff?
This course does not include me editing what you write. While I do provide that service, that is a totally separate service than what is provided in this course.
What if I can't make the classes live?
All calls are recorded and uploaded (video and audio) to the client membership hub. You have access to this hub 24/7 forever. If the hub goes away for some reason, you will be able to download all of the calls, handouts, and bonuses.
What if I hate to write?
If you are committed to NOT writing and want to keep up the story that you hate to write, this course may not be a fit for you.
But if you are willing to experience a totally different energy around writing, then this may shift the way you think about writing. I often find that people who “hate to write” are avoiding the way they’ve been taught vs learning how to honor their authentic writing voice.