I am a part of this amazing network called The Women’s Information Network (The WIN) and it provides incredible resources for women. I came across this article by Debbie Allen and wanted to share it with you becuase it is so applicable to women-preneurs like us!
7 Ways to Boost Your Business:
1. See Your Business Through Your Customers Eyes.
Keep a strong focus on your customer base. Pay close attention to their needs and concerns. Study the diversity of different genders and generations. One size sales and service no longer works in the marketplace.
2. Create A Unique Selling Proposition.
Your logo, professional image and catch praise must be unique and strongly recognizable. Tell prospective customers why they should do business with you instead of your competition. Promote benefits in all your marketing materials. What makes your business stand out?
What is the most unique and beneficial thing you offer your customers? When you discover that you will discover your Unique Selling Proposition.
3. Choose your overall image and remain consistent.
All of your marketing materials should feature the same professionally designed logo, colors, paper stock, branded image, etc.
4. Sweat the small stuff.
Pay attention to the details of your overall business image. Customers notice and judge you and your business at first glance. They decide to do business with you or move on to your competition quickly from their first impression.
Read the complete article here.