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The Alchemist is my weekly newsletter featuring a soul-aligned money-making article + a social impact resource + an expansive question + other occasional resources to grow your business. Let's uncover the gold in your business.

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angellajohnsonbiz

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angellajohnsonbiz

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Jul 6

Think about it, if you tell someone over and over again that something is complicated and only YOU have the answer to fix their problem, then you can convince people to buy your stuff whether you have the solution or not.

The expert makes their sales goals and people keep coming back to buy more because they don't have actual solutions, just the promise of solutions.

Plus, consumers keep seeking answers outside of themselves instead of trusting themselves, which is problematic, too.

No wonder marketing often feels gross. Why would we want to intentionally do something that is manipulative and exploitative?

The good news is there are plenty of folks out there who are doing it differently. 🙋‍♀️

First things first: what even is marketing?

Here’s how I define marketing: sharing and inviting people to change one specific thing in their life through your product or service.

In other words, it’s the actions we take to get clients and customers. It's how we let people know about how we can help them.

Since working with entrepreneurs since 2008, here's what I've noticed: A lot of women share, but they don’t invite.

We hint. We give loads of value, usually for free.

But when it comes time to make money from our marketing, it's vague and incomplete.

Now that we know what marketing even is, what are cost effective ways to get in front of people?

I don't participate in paid ads on FB or IG because I'm personally not in favor of giving @$$hat Zuckerberg one penny. So what do we do?

I'll share some of my go-to strategies tomorrow and of you wanna know right now, check out the latest blog on my website (link is in my bio).

If you're new here, I'm Angella Johnson, the creator of the Intuitive Marketing Method, which teaches transformational entrepreneurs how to create easy 1-page marketing plans that actually work by using your strengths.

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Jun 30

This is 45.

For my birthday, all I wanted to do was hang out in my backyard. And that’s what we did.

I got to wear the flower crown as my family danced around my living room for me. The kids put up streamers. My sister got gluten-free cupcakes. I ate grilled veggies.

Simply joy. That’s been my focus this year.

This birthday is a bit different… normally, I would be in visioning and planning mode for the next 12 months, already feeling behind. I don’t have the energy for that anymore.

Here is this year's plan:
❤️ Breathe with my whole body.
🤗 Find the pockets of joy in a world that often feels like a dumpster fire.
📖 Read more books that are not for school or business.
🥕 Eat more veggies.
💗 Soften my heart. Allow more love in and out.
💃 Move my body in ways that feel good to my soul.
💜 Connect with people.
🦄 Live with even more intention.
🥰 Continue to heal.
🥰 Be a space for others to heal.
🎨 Create more art.
🐕 Go for walks with my dog.
🏔Enjoy the mountains.
✈️ Travel.
🤣 Laugh.
😓 Allow myself to cry.
✍️ Write more.
💖 Be.

(I recognize these things require a bunch of privilege.)

To another trip around the sun. To more joy and delight. To more justice and hope. To more kindness. To more fierce decisions when required.

Love,
Angella

P.S. emojis brought to you with the help of my 9-year-old niece. 🌟

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May 22

Oh, how I've missed traveling.

... I don't miss airports and the long flights.

I love hearing multiple languages being spoken all around me. Seeing all types of people. Experiencing the local towns and cuisine.

(I'm clearly enjoying the gelato as you can see the remnants on my mouth 🤣🍦.)

I love unplugging from the familiar and immersing myself into something different.

This retreat was scheduled for 2020 so it feels a bit surreal that we're here.

Thank you @spiritedpractice for holding the vision of this retreat #sensuoussoulretreat for over two years.

Enjoy some photos of the venue we're at along with a day trip to Cadiz.

I have a thing for European doors because how can you not. 💜

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Apr 9

I took a flower class today with the amazing @hopeandevolution where I also met Taylor from @together.webloom and It was amazing.

Not only did we learn to make a market bouquet, but we learned best practices for buying sustainable fair-traded flowers.

I have some great ideas for using native Utah plants when we xeriscape more of our yard this year.

Living in the high desert of Utah, it's time to stop trying to keep a green lawn and be more #waterwise.

What a wonderful way to kick off a Saturday.

If you're in #otown and don't yet have a flower subscription from Robbin at @hopeandevolution, what are you waiting for? You'll be so happy with it! I'm excited to start up our subscription again.

#buylocal #ogdenmade #ogdengrown #supportsmallbusinesses #givemealltheflowers #floristwannabe

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Mar 22

I can finally share the news!

In January, I started a Master's degree in Organizational Communication.

It was NOT on my radar and not what I was seeking... and I'm blown away at the absolute magic of the whole experience.

On October 30th, I was skimming the university catalog for a fun class to take (to get me out of the house and do something non-business-related) and my eyes landed on some Organizational Comm classes.

(yeah, I know, it's biz related but I couldn't ignore how excited I got when reading the class descriptions.)

My body lit up. It was a, "YES, definitely look into this," energy. Then I noticed they were only for Master's students... but the deadline to apply was November 6th - one week away!
Could I pull this off? Or was this a crazy idea?

Why the hell not?
Then I handed the timeline over to the universe.

I contacted the schools from my undergrad TWENTY YEARS AGO to get transcripts. What I was told could take up to 14 days, took 1-3 days to get them.

People I contacted for letters of recommendation were happy to write a letter quickly.

I applied. I got accepted. And I got an A from my first class.

... I wanted to finish my first class before I shared the news.

I held this a little closely mostly because my undergrad studies were rough.

I experienced what I now know as anxiety and depression throughout and I was nervous that I would somehow repeat the old patterns.

Could I do it? Would I be the oldest student? What if I fail? Is this just a distraction? Why does this feel so right?

Within two weeks, the theme of my research emerged: Trauma-informed communication for small businesses.

Then BAM, I saw the bigger picture of why I was drawn to this path.

I've been studying the effects of trauma on business owners for a couple of years now and now I get to do *legit research* OUTSIDE of the online business world and let me tell you: It's SO refreshing.

Of course, I had to get a pic on my first day of school with my new backpack.

Stay tuned for more updates. My business hasn't changed other than I work with very few 1:1 clients now. I focus on school for 1.5 days of the week. My business happens 2.5 days a week.

angellajohnsonbiz

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Mar 15

Where do your pricing beliefs come from?⁠
⁠
Here's a snapshot of mine:⁠
⁠
1. Coaches who use manipulative practices to do whatever it takes for people to buy their offers. ⁠
⁠
2. Spiritual communities that avoid money and often undercharge - if they charge at all.⁠
⁠
3. Religious upbringing and culture that a woman's place is in the home and my only purpose is to serve.⁠
⁠
4. Being raised in a home where money was avoided and was often treated with sadness, anger, guilt, and scarcity.⁠
⁠
(and we wonder why pricing may be a loaded topic...)⁠
⁠
Can you relate to any of what I've shared?⁠
⁠
When we think about pricing, there are a lot of perspectives out there:⁠
⁠
Charge premium rates. ⁠
Charge accessible rates? (What is accessible?)⁠
Charge low cost to more people to help more people.⁠
⁠
And everything in between.⁠
⁠
Looking at the beliefs and conditioning that are influencing your pricing is a crucial step to get to your Power Price, which is:⁠
🌟 Embodiment (what feels good in your body)⁠
🌟 Joy (what brings you joy and how do you want to be compensated)⁠
🌟 Thriving (what it takes for you to thrive)⁠
⁠
I'm hosting a workshop on this very thing and it starts next week. The link is in my bio and it's $150 to join me. ⁠
⁠
The more people who do transformational work in the world and who have access to funds, we create totally different ecosystems where everyone can thrive. ⁠
⁠
==> And we stop waffling on pricing and do the work that really matters.⁠
⁠
#intuitivemarketing #intuitivebusiness #soulfulbusiness #feministbusiness

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Mar 11

This is me celebrating that I filed my taxes BEFORE the deadline and I didn't even cry or need a glass of wine. #seriously

It got me thinking just how far I've come with money and how I manage it.

I used to be the person who would let bills stack up and have total anxiety about the bills. I would hold my breath waiting for the bad news inside of each envelope.

I used to be the person who would hold my breath every time I swiped my debit card, hoping that I had enough money in my account to cover what I was buying.

I used to be the person who would be in tears by the end of every meeting with my bookkeeper because of the money shame I held.

Growing up, I was never taught how to manage money. I saw bounced checks, utilities being shut off, and food insecurity as normal.

So I got good at just getting by.

There was a lot of "holding my breath" and bracing myself for the impact of money shame. It was exhausting.

But this woman right here just submitted everything for both my business and personal taxes to my accountant with a week to spare!

I had everything ready from my bookkeeper to upload with a few clicks of a button. The old me would stay up until the wee hours of the morning the day before the tax deadline entering in receipts that were thrown in a shoebox.

I'm working on the next level of my money relationship and rather than judging myself that I'm not farther ahead, I'm celebrating the work that I've done over the years to have a completely different relationship with money.

And did I mention that I pre-paid my taxes for this year and I use a new payroll company?

I used to dread knowing what my tax bill was because I never had the cash to pay for it. I used to never pay myself. Now I actually pay myself, like legit receive a direct deposit from my business every month.

I'm writing a different money story now. I recently cleared some debt and now I'm upleveling again with joy. trust. patience. safety. nourishing my nervous system.

Just wanted to share my celebration with y'all.

It took baby steps and the willingness to be radically honest with myself. Time for more baby steps and I'm totally open for some quantum leaps, too.

angellajohnsonbiz

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Mar 11

"What's your resentment number?"

A colleague asked me that years ago and I'll never forget it.

Two examples of where I grossly undercharged and it was painful:

Example #1: I charged $500 for the first mastermind I hosted in 2009. I think it was three or six months long and at the end of that program, I was utterly depleted. I calculated how much I made per hour for each client I served, which was less than $10 per hour.

Example #2: At the very first women's conference I hosted, I lost $40,000. I thought I would make more money from what my speakers were selling (they gave me a percentage of their sales) + I charged $97 per ticket and even had a "free" friend ticket with that!??? wth?

I've also had $20- and $30k months. I've also had months that I put expenses on a credit card. A lot happens in 14 years of being in business.

What I know now is that pricing has to feel congruent, and congruent isn't always what's comfortable.

In fact, just today, it was recommended that I charge $12k for something I feel is more in the $5k range... so, what do you DO?

First, identify what your resentment number is. That's the number that if people bought your stuff, you'd be LESS than excited, maybe even upset that they bought it.

==> The price for undercharging is you give away your life for pennies.

Second, you're probably really generous, so stop thinking of ways to be more generous with your time, talent, etc. (Are men having conversations about the need to be more generous? 👀)

==> The price for being super generous is you likely enable people and create co-dependency instead of empowering people. #saidwithlove

Third, nothing is free. Not the bonuses you've created. Not that free shipping or free delivery. What's the REAL cost of what you're giving away for free?

==> The price for "free" is someone ALWAYS covers the financial and/or time cost.

An invitation for you:
March 23rd kicks off the 2-part workshop to identify what your Power Pricing is. We're talking about all the things with pricing models, high-ticket vs low-ticket and most importantly - what is YOUR Power Pricing?

The link to join me is in my bio. Investment is $150 USD.

angellajohnsonbiz

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Mar 9

I recently had an epiphany about pricing. ⁠
⁠
One of my core values is accessibility WITH sustainability. How can I be accessible and be sustained in my energy, nervous system, bank account, and fulfillment?⁠
⁠
Perhaps it's the past six months of doing EMDR with Internal Family Systems work with my therapist. ⁠
⁠
Perhaps it's being a full-time business owner for 14 years. ⁠
⁠
Perhaps I can no longer tolerate women and those most marginalized to give away their value for free or to "give service" because we've been conditioned to not take up space. ⁠
⁠
Here's the epiphany:⁠
⁠
I recognized the times in my business when I'm most embodied, confident, thriving, and joyful is when I've chosen pricing from three places and that sweet spot where they intersect is the Power Price:⁠
⁠
-Does this bring me joy?⁠
-Can I embody this? Am I willing to embody this?⁠
-Does this help me thrive?⁠
⁠
If the price doesn't meet all three things, then it's not the price.⁠
⁠
Stay tuned for debunking things like "charging what you're worth," and "high-ticket" as the only way to go. ⁠
⁠
If you're looking to get to your power price, join my Power Pricing Workshop later this month. The link is in my bio. $150 USD. Two 90-minute workshops.⁠
___⁠
I'm Angella Johnson, a trauma-sensitive and feminist business coach who specializes in messaging and marketing. I created the Intuitive Marketing Method™ to help you create more of what matters and break up with toxic marketing once and for all.

angellajohnsonbiz

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Feb 16

"How do I share client successes without making it all about me?"⁠
⁠
I was just facilitating my Emerge call today and this very topic came up. ⁠
⁠
Something I've wondered about for years now is what's real about testimonials when I see them. ⁠
⁠
Granted, I'm biased because I've seen the big-shot coaches boasting about their client's results without giving the whole picture. ⁠
⁠
Testimonials are wonderful to have in your business when you add these things:⁠
1. CONTEXT - what did the person already have going for them? What is the specific thing they implemented? ⁠
⁠
2. HONESTY - Did the client have a $20,000 month while in your program and they've been having $20k months for a while now? Come on now...⁠
⁠
3. GENUINE RESULTS - Sometimes results come in the form of money. Sometimes it comes in the form of believing your body of work like never before or being consistent with your visibility while honoring your nervous system or raising your rates and being 100% confident about it. ⁠
⁠
Remember that "social proof" is designed to do one thing:⁠
To get you to buy. ⁠
⁠
We must use critical thinking in the hype of people's marketing:⁠
Is this for me?⁠
Is this for right now?⁠
Do I have the capacity to implement this?⁠

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Feb 9

"What is the result that people will get when they work with you? You have to have bold results to have a successful offer."⁠
⁠
I was attending a training last year when I heard this from the 7-figure entrepreneur who was teaching people how to create irresistible offers. ⁠
⁠
We're often told this advice, but here's the thing that I can't wrap my head around:⁠
⁠
Can you truly guarantee someone's results? Can you make that bold of a promise? ⁠
⁠
This isn't coming from the space of doubting my transformational work or to cause you to doubt your work - it's just a simple fact. ⁠
⁠
You cannot promise results. Why?⁠
⁠
You don't know if the person is going to follow through on what you guide them to do. ⁠
⁠
You don't what assets a person already has. ⁠
⁠
For example, if you share your "fail-proof" formula for selling out a program, and you have an engaged following on social media and 5,000 people on your email list, but your client is just starting out in business, your "formula" doesn't have the necessary assets to duplicate your results.⁠
⁠
So what CAN you share in your marketing? ⁠
⁠
Share the possibilities⁠
Share how your approach is different⁠
Share what it's like to work with you⁠
Share what they will learn that they will have access to for the rest of their life⁠
Share the tools they will integrate⁠
⁠
Giving false promises is only adding to the hype and you don't actually need that to sell out your programs.⁠
⁠
Shout out to @geokao for recently talking about this, too.⁠
⁠
#intuitivebusiness #intuitivemarketing #intuitivemarketingmethod #antibromarketing #ethicalmarketing #marketingwithsoul

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Feb 9

Can you be truly confident if you don't trust yourself? ⁠
⁠
This is something I've thought a lot about over the years, particularly after noticing how many years I chased after "confidence" when what would have made the difference was trusting myself more. ⁠
⁠
But... self-trust is conditioned out of us from a very young age. ⁠
⁠
Even if you grew up in a household where you had adults that encouraged you to trust yourself, we live in a society where everyone is telling you they know best for you. ⁠
⁠
We're even told in the coaching world that we are "uncoachable" if we dare to do things differently from the formula that some folks are spewing. ⁠
⁠
Are we uncoachable? Or do we KNOW there is a different way? ⁠
⁠
Swipe through for some thoughts about why self-trust is a loaded phrase and what's available on the other side of it.⁠
⁠
#trustyourselfmore #intuitivemarketing #soulfulbusiness #ethicalmarketing #feministmarketing #breakupwithbromarketing⁠
⁠
--⁠
I'm Angella Johnson and I love all things messaging and marketing for change-making entrepreneurs. I teach, coach, and speak on the Intuitive Marketing Method™ and Soul Message Archetypes so you make more money doing the work you love without the hype and hustle.

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Feb 4

I can be really good at focusing on the possibilities instead of feeling uncomfortable. ⁠
⁠
I was taught that rather than feeling pain, you double up on wishful thinking. ⁠#toxicpositivity
⁠
This carried over into my business and I've spent the last several years unwinding myself from that old pattern. ⁠
⁠
I used to think that a big income month would save whatever problem I was facing. It takes consistent honesty not to get trapped in that magical fantasy thinking. ⁠
⁠
When I get honest and make powerful choices, I move mountains. (without burning myself out)⁠
⁠
Swipe through the slides for a loving and honest chat about using wishful thinking as a way to avoid choosing and taking action. ⁠
⁠
No, I'm not talking about hustling and pushing and proving.⁠
⁠
I'm talking about creating momentum and flow that fuels your vision, keeps you grounded, and supports your nervous system. ⁠
⁠
A big part of creating this kind of momentum is knowing what path you're truly on in your business, and I have an upcoming workshop that simplifies that process. Stay tuned for details. ⁠
⁠
#intuitivemarketing #soulfulbusiness #radicalhonesty #toxicpositivity #marketing⁠

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Feb 3

"I could paint that." ⁠
⁠
I was attending an abstract art workshop last year, and the instructor was sharing how a famous abstract artist often received criticism from people who said: "I could paint that," as they roll their eyes...⁠
⁠
The artist responded with:⁠
"But you didn't."⁠
#boom⁠
⁠
It reminds me of Brene Brown's quote about not taking advice from people who aren't also getting their ass kicked in the arena. ⁠
⁠
Foward to the moment I recently received a book I ordered and looked through it and was disappointed.⁠
⁠
I thought, "I could have written this better."⁠
⁠
But I didn't. And someone else did. And they went through all of the effort I haven't been willing to make to get that book into the world.⁠
⁠
I thought about writing a book a lot of times, but I have NOT, in fact written the damn book. ⁠
⁠
When I ran my live events, I would always get "feedback" from folks who had ideas of how I could do it better, yet they never hosted their own events. ⁠
⁠
Hmmm...⁠
⁠
My philosophy is criticism like this is often rooted in jealousy. #beentheredonethat⁠
⁠
So before you criticize what someone else is doing, ask yourself:⁠
⁠
🤔 Am I doing what it takes to produce the very thing I'm criticizing? ⁠
⁠
🤔 Am I putting myself out there like that?⁠
⁠
When jealousy strikes, ask yourself:⁠
"What are they being that I'm unwilling to be? ⁠
What are they showing me that's possible but I've not yet been willing to do?"⁠
⁠
Speaking of abstract art, I'm sharing one of my pieces. Yes, you could probably paint something like this so go paint your version!⁠
⁠
P.S. I am not good at taking pictures of my art yet. I'm working on that.⁠
⁠
#businesscoach #momentoftruth #creativecalling #createwhatmatters

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Feb 2

There is this notion that in order to be successful, we must increase our revenue every quarter and every year. ⁠
⁠
On the logical side, keeping up with inflation can be a good thing, right? ⁠
⁠
Being able to hire people and flow money to amazing folks is awesome. ⁠
⁠
But this formula to grow at any cost is missing some critical elements:⁠
⁠
Revenue and what you actually pay yourself are two very different things. ⁠
⁠
Selling more while engaged in toxic marketing (#bromarketing) practices isn't helping people.⁠
⁠
While I could go on and on, here's what I'd like to see:⁠
⁠
👉 Your value as a human doesn't come from how well your business is doing. ⁠
⁠
Are you healing? Are you happy? ⁠
Are you supported? Are you rested? ⁠
Are you connected? Are you creating what matters? ⁠
Are you living for you? Are you at peace? ⁠
⁠
And yes, let's make great money doing the work we love. But this isn't a contest or a race. ⁠
⁠
Create the business that works for you rather than checks all of the boxes of capitalistic success.⁠
⁠
Stay tuned for an upcoming workshop to honor the growth path you're on. ⁠
⁠
Some business owners are in the foundation-building stage. Others are focused on a specific marketing path. Details coming soon. ⁠
⁠
#intuitivemarketing #breakupwithbromarketing #soulfulbusiness #ethicalmarketing #consciousbusiness #businesscoach

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Jan 31

When I started my business, my big vision was to host transformational women's conferences. ⁠
⁠
My thought was this: How hard could it be to get 1,000 people to attend?⁠
😂😂😂😂😂 (I had no idea...)⁠
⁠
My first conference had over 200 attendees. Where were the other 800 people??? 😂⁠
⁠
I hosted lots of events over the years and my signature event was called IGNITE. ⁠
⁠
In 2017-ish (I'm horrible at remembering linear timelines) I knew it was time to let the event go. ⁠
⁠
It was time for the next "thing" and it was then that I realized I attached my identity to this event. ⁠
⁠
My sole creative expression was my business. I had let go of most other hobbies and let my business consume me. ⁠
⁠
If we treated our business like any other relationship and expected that relationship to fulfill all of our desires and needs, that relationship would eventually buckle under the pressure. ⁠
⁠
Yet, I see so many entrepreneurs do that with their businesses. Even though it makes sense, it's not the end-all-be-all. ⁠
⁠
✔️ Have hobbies (that you don't monetize). ⁠
✔️ Enjoy things outside of your business. ⁠
✔️ Have relationships that aren't just about biz.⁠
✔️ Open up to receiving money and fulfillment from outside of your business. ⁠
⁠
When you take the pressure off of your business to be your everything, your business can be fully expressed and co-create with you in brilliant ways.⁠
⁠
And that's where the magic happens.⁠
⁠
#soulfulbusiness #businesscoach #intuitivemarketing #intuitivemarketingmethod

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Jan 30

"Wow, you're so brave."⁠
⁠
That's what people told me when I got braces at 40. ⁠
(The first picture is the last day I had braces.)⁠
⁠
People actually told me to NOT get full metal braces because "it was unprofessional and no one will take you seriously." ⁠
⁠
eh? I still think that's so bizarre. ⁠
⁠
But brave for getting braces? Nah. ⁠
⁠
Brave is leaving a toxic relationship when it's all you've known. ⁠
⁠
Brave is fighting for justice. ⁠
⁠
Brave is another day of sobriety. ⁠
⁠
Brave is speaking the truth when you've been trained to stay small. ⁠
⁠
I recently saw a post from @nataliekoussa_ that said this:⁠
"Is it courage you need, or safety?⁠"⁠
⁠
YES to that.⁠
⁠
Feeling safe in our bodies. Safe in our message. Safe in our expression. ⁠
⁠
As you'll see in the second picture, most of my pictures during the 2.5 years of having braces are me smiling with my mouth closed. ⁠
⁠
I wish I would have smiled more and not felt the need to hide. Most of the time I didn't even realize I was doing it. ⁠
⁠
The last picture is the day I got my braces off. I was elated to finally be able to bite into an apple. ⁠
⁠
What brave is to one person is different for another. ⁠
⁠
Perhaps instead of asking ourselves what brave act we must conquer next, we ask, "What do I need to feel safe right now?" ⁠
⁠
#traumaawarecoaching #traumainformedcoaching #intuitivemarketing #soulfulbusiness⁠
⁠
⁠
⁠
⁠
⁠

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Jan 28

Take up space. ⁠
⁠
Totally easy, right? 🙄⁠
⁠
If you've been conditioned to stay small, that having needs and desires are selfish, or it just feels uncomfortable to take up space without paying a price of some kind... ⁠
⁠
... then taking up space may not feel great.⁠
⁠
We're told to "go boldly for your dreams," while attempting to shrink our bodies to be to fit the thin White cis-gender hetero version we've been sold as the ideal. ⁠
⁠
Those with marginalized identities don't have it so easy to "take up space." Sometimes it's not safe to take up space. ⁠
⁠
Taking up space can start with letting possibilities take up more space in that beautiful brain of yours. ⁠
👉 Let it just sit there for a second longer than you're comfortable with.⁠
⁠
Taking up space can mean saying, "No" and sticking to it even though you want to negotiate against yourself.⁠
⁠
Take up space in whatever moment or breath you can start with. ⁠
⁠
And remember this: you're not doing this alone, even though it can feel like it. ⁠
⁠
There are lots of us out there - doing the things that make us uncomfortable as hell. ⁠
⁠
... taking up space... doing the things like we know what we are doing. ⁠
⁠
We're all just making this up as we go. And that's what is so damn beautiful about it. ⁠
⁠
--⁠
I'm Angella Johnson, a communication nerd who focuses on Intuitive Marketing and powerful soulful messaging for entrepreneurs who want to make more money doing the work they love without the hype or hustle. ⁠
⁠
You can check out free cool stuff at the link in my bio. ⁠
⁠
#intuitivemarketing #intuitivemarketingmethod #soulfulbusiness #businesscoach #visibility

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Jan 27

This is your reminder that we get to have fun. ⁠
⁠
As we heal. ⁠
As we grow. ⁠
As we build your business. ⁠
As we figure out life and all of the things in it. ⁠
As we grieve. ⁠
As we figure out what's for dinner AGAIN. (because despite everything I've tried, figuring out dinner and laundry never end)⁠
As we navigate this damn pandemic. <sigh> ⁠
⁠
What's something that brings you joy? Not that you have to monetize or that shows how you are being "productive."⁠
⁠
The hobby, the activity, the thing that you may even be bad at. ⁠
⁠
For me, it's being outside. Hanging out with the littles (aka my nieces and nephews). And making things - anything that involves getting creating something with my hands. ⁠
⁠
Share below what things you do for fun? I'd love to hear.⁠
⁠
#joyfulbusiness #joyfirst #funbusiness #creativecalling

angellajohnsonbiz

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Jan 26

Trauma-aware coaching.⁠
Trauma-informed coaching. ⁠
Healing trauma.⁠
Healing our nervous systems. ⁠
⁠
This is the path of the future. ⁠

(By the way, I love my color-coded calendar blocking so I'm not saying that calendar blocking is not beneficial. See slide 6 for what I mean.)
⁠
Yes, strategies matter. ⁠
⁠
Yes, mindset work matters. But without looking at how our brains and nervous systems work, mindset work is just privilege wrapped up with a pretty bow.⁠
⁠
I share my experience with therapy in the images to take a look. ⁠
⁠
Coaches - if you're not already looking at how to incorporate trauma-aware practices into your business, I think this is going to be a necessary skill if we really want to help people. ⁠
⁠
And folks who are hiring coaches. Consider that you might need to hire a therapist, too, or even instead of a business coach for a lil' bit.⁠
⁠
Coaches are not therapists, even if they read some books, took some courses, and focus on "mindset" work. Be discerning with where you're investing and identify what you really need.⁠
⁠
And for those of you healing trauma and doing this work, I see you. I'm walking with you. It takes courage to do this and damn, you're brave. Be gentle with yourself. ⁠
⁠
Love,⁠
Angella ⁠
⁠
#traumainformedcoaching #traumaaware #healingtrauma #businesscoaching #therapyiscool #mentalhealth #mentalwellness⁠

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Our Values

Our businesses can be used as vehicles to create social justice and equity, which is included in our mission to liberate women to create financial sovereignty.

When we break up with toxic marketing and commit to doing business differently, we model the world that we want to live in and that matters.

Download our Values PDF here.

Acknowledgment of Traditional Lands:
I acknowledge that I live and run my business on the unceded (stolen) land of the Goshute Nation in Utah in the United States.

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