What’s an archetype? It’s the essence that you embody. When you attempt to BE something other than you are, it gets messy. Money is hard. Business is hard. And you get really exhausted and frustrated.
After taking the Brand Archetype assessment, my top archetype is “Wizard.”
Not the Harry Potter kind, but this kind:
The goal of a Wizard is: to make dreams come true, understands the laws of the universe.
In other words: visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine woman, intuitive, inventor, transformer.
Yes. That’s me. That is the legacy I want to leave behind.
When I came out of the spiritual closet in 2013, I embodied this archetype and my business got a lot easier. I enjoyed it more. It was magical, just the way I always wanted.
What closet do you need to come out of?
What is the deep desire that you want to embody in your business?