Is Plan B Really So Bad? A Soulful Guide to Choosing YOU.

Is Plan B Really So Bad? A Soulful Guide to Choosing YOU.

Someone recently asked me if I work with “newbies.” She assumed that I didn’t. I work with some newbies, but it’s deeper than that. I’m not the person who works with people with a Plan B. I’m the person who works with people who are dedicated to building a business. Plan B isn’t so bad. It’s usually the responsible path. The path of least resistance (at first glance anyway.) It’s usually the path that we hope will make everyone happy, including ourselves. How do you choose your Soul Vision aka Plan A, instead of Plan B? What would happen if you chose YOU? You chose what made YOU happy? What could happen if you allowed yourself to be SELFISH? Gasp, can I even say that to a community of women who have been the nurturers, and caregivers, and fixers for decades? And guys, don’t worry, you’re not out of this either. We all do this to some level – until we don’t. Here’s the thing, if you judge Plan B, you can’t see your way out of it. What you judge, you cannot change. The solution is to be aware of what you are choosing and be open to choosing something else. Really, it’s that simple. We don’t need to go into the drama of it all that is based on judging ourselves or trying to people-please. Being brave and choosing to be courageous is just that: a choice.  And you will NEVER feel “ready.” At least in the hundreds of conversations I’ve had to on the topic, no one ever feels “ready.” I didn’t FEEL ready to leave...
How to Amplify Connections in Your Business with Guest Shannon Hernandez

How to Amplify Connections in Your Business with Guest Shannon Hernandez

SOULpreneurs from five countries joined Shannon Hernandez and I on this training! As a natural connector, it’s easy to see how to pair people up with solutions for their life and business. I have people who tell me years after attending one of my events that the people they connected to are still people they do business with. It’s just what I do. Over the holidays this past year, after the president of the US was announced, I spent several weeks in deep thought. I was asking myself this question: what can I do to make a difference. The importance of connection, collaboration, and community came up over and over again. So I made the commitment to have more connection chats with people. After all, relationships are what a successful and sustainable business are built upon. But as a natural connector, I’ve been burned out by a lack of reciprocal connections or even thank-yous. The other challenge I’ve experienced with connection chats as I call them, or potential JV chats is the lack of reciprocity in how we can support each other. Over the years, I have done a lot of introductions and connections and not received the same level of effort. My primary love language is Words of Affirmation, so I know that not receiving a thank-you for the connections I make probably makes a bigger impact on me. Additionally, as a connector one of the shadows is you are so busy doing all of the connecting, you aren’t building your own business. It can be common to do the connecting but not receive anything back from people, even a...

Why I left Ontraport and how I streamlined my business

First, please do your due diligence on anything you invest in your business. I’m sharing the following details to simply give some insight and possibilities of how you can run your online business without using systems like Ontraport or InfusionSoft. Secondly, when I mention ConvertKit below, I’m including my affiliate link. You do not have to use the link below and can simply google the software that I mention below. I’ve looked at many options including Click Funnels, Active Campaign, Mail Chimp, Aweber, in addition to several learning platforms to host my membership levels for my digital products. For a few years, I was with InfusionSoft. I didn’t enjoy their vibe and really didn’t like their selling tactics – I don’t believe that “every business needs InfusionSoft.” My experience with it was that it was complex and for super complex online businesses, I’m sure it made sense. I was also tired of paying a car payment for a system that I couldn’t use without a high-end VA (Virtual Assistant) or OBM (Online Business Manager). Lastly, I didn’t like the process of creating sequences. AND I fully get that with any system, if you dedicate the time to know it inside and out, it works. So after spending three years using the system, I was ready for a change. I made the switch to Ontraport. I was in heaven – it was MUCH easier for me to use. It got off to a rough start when the OBM I hired lost 8,000 of my contacts and didn’t migrate things over correctly. That was really challenging. And it was a great...
9 Truthbombs about Live Events We’ve Got to Talk About

9 Truthbombs about Live Events We’ve Got to Talk About

The coaching industry and live events…can we please talk about this? A lot of people I talk to are not going to as many live events like they used to. When I ask them why, here are the most common answers: 1. I have already heard all of the same content from the past six events I went to. It’s just people regurgitating the same stuff. 2. I don’t want to be sold to for three days straight. 3. Most events overwhelm me with more information of the “right” way to do things. I don’t need to learn any more information, I need time to implement. YIKES! And this is totally true. That’s why it’s time for a revolution. After hosting over 100 live events and making every mistake in the book, here are nine #truthbombs that will set you free when hosting your own live event: 1. Live events can be a really expensive way to get clients. Four years ago I was complaining about the money that my live event was costing me. The truth is I was really worried about how I would pay for my event. My colleague I was talking to asked me a profound question: “Why are you hosting a live event if it’s so hard and expensive?” My reply: “To fill my mastermind program.” Her reply: “That seems like a really expensive way to make $100,000.” She was right. Hosting a live event to fill a program can be a great thing. But if it’s costing you $50,000 to make $100,000 then there are easier ways to fill a program. That’s why...
{Soulpreneur Sunday} How to get leads from speaking for ten minutes

{Soulpreneur Sunday} How to get leads from speaking for ten minutes

When I had the opportunity to invest mid-four figures in a sponsorship where I would be able to speak for ten minutes and have a booth for a couple of hours, I said yes! Sponsorships can be risky investments. I know the event host side of sponsorships really well because I’ve hosted over 100 speakers on my stages with my events. Many of them have been sponsors. This time I was the sponsor and this was the most expensive sponsorship I’ve invested in for the least amount of stage time. I was a part of a 4-person panel and we each had ten minutes to speak, then at the end we could do a 1-minute free offer. So why did I do it? I mention these things so if you have the opportunity to do a similar sponsorship, you know what to look out for. It felt light and I followed my intuition. I know my marketing archetype and I know how to make my ROI. It asked to speak on more stages and this opportunity is in alignment with my dream client type. I was the exclusive marketing expert at the event There were only six sponsors for the entire event, the four on the panel, a registration sponsor and a keynote sponsor who made an offer on day #3. The event wasn’t a pitch fest. I wasn’t one of 70 sponsors. I was speaking on day #1 after lunch (I don’t want to be the first to speak at someone else’s event on the first day. By lunch on the first day, the audience is warmed up.)...
{Soulpreneur Sunday} How to Create a Movement Offline

{Soulpreneur Sunday} How to Create a Movement Offline

Online marketing is the craze right? Or at least it used to be. You should do more videos, more social media, more emails, more webinars, more things online. You can make money while you sleep if you’re online. We’ve heard it all before and it can actually work for people. But here is a trend, especially for Soulpreneurs, that I’m seeing more and more: people are tired of online. They are tired of the hype like webinars that are 20% content, 30% fluff and 50% selling. We’re tired of it. We’ve seen it all. It’s time for real connection. Definitely stay online, but what I’m telling you is to not put all of your eggs in one basket. Get offline. Meet people face-to-face. Build relationships in person. Connect with people in person. More and more people want an in-person experience. {So yes, that means get off of Facebook and meet real-life people. And this is coming from someone who loves Facebook a little too much sometimes.} Case in point: I met David from Seattle, WA while we were both traveling in Rome, Italy this month! David and I have been Facebook friends and I “knew” him after he attended the livestream version of my Event Revoltion event in Feburary 2015. When I saw that he was going to be in Rome the same time I was, I messaged him about meeting up. Turns out he was staying a couple of streets over from where I was staying to so we met for caffe’ in front of the Colosseum. The conversation we had in an hour in person was beyond...

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