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Bootstrapping Your Business Part 1: What You DON’T Need
I bootstrapped my business at the very beginning and you can do it, too. This article is really for people in the beginning stages of business and feeling overwhelmed with all of the things they “should” do.
Would it be awesome to have someone hand you $20k to get all of the stuff I’m talking about in this article? Sure. Is it necessary? Nope. I think bootstrapping things also builds a great discernment muscle between what an investment in your business vs what’s an expense.
There are a lot of things you think you *might* need but you really don’t. You can get clients without these things that I mention.
All you need to get your first client is the willingness to talk with people and invite them to buy what you have.
Sounds easy, right? But we complicate this SO much.
All of the things I list below, with the exception of #7, are great things to have. BUT if you are in the beginning stages of bootstrapping your business, consider that you don’t need these things.
“You’re not nearly as screwed up as you would like to be.”
Recently, I’ve been having conversations with freaking brilliant people where they are saying things like, “if it hasn’t happened by now, what if it doesn’t happen?”
These moments of truth can also be big traps of self-judgment. Here are six things I’ve learned when this shows up for me.
Should you quit? Two tips when you’re tempted to walk away.
Have you had a moment that sounds like, “Maybe I just shouldn’t do this anymore? If this is what I was meant to do, it would have worked out by now.”
Or, “I should be further along than I am now.”
Here are two tips to help get you clear on what’s next and why the temptation to quit is really a good thing if you’re willing to be uncomfortable.
Is preemptive fatigue behind your procrastination?
We have this inspired idea. We love it. It’s fabulous… we’re gonna do it. Then we do ANYTHING except the thing we were so excited about merely moments ago. Why do we do this???? Let me introduce you to preemptive fatigue, which is a brilliant way to create an imaginary problem.
Part 2: Five tips to create a soul-inspired habit
If you missed part 1 of this 2-part article, click here to get it. I promised I’d share with you my five tips to create a soul-inspired habit, which is our goal for your marketing. Just like anything you’d like to change, making money consistently in your...
Part 1: It’s overwhelming until it becomes a habit
One of the most common things I hear from entrepreneurs about why they don’t market themselves is that it’s overwhelming. “I just don’t know what to do.” “How do you get it all done between taking care of clients, writing, creating...
Embracing Sales: The hefty price of making sales “bad”
A lot of SOULpreneurs avoid or judge selling but what if you could embrace it? In this article, I share some bold truth along with four steps to let go of your hangups about selling and really start serving.
Pricing Perspective and People’s Expensive Opinions
An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license.
Which person offers more value? Which one is “worth” their hourly rate?
So how much is that person worth? One hour of sitting in a salon chair? Or getting those knots worked out of your neck? Or getting your gorgeous logo designed? Or your accountant who files your taxes.
In this blog, I examine the worst advice I ever got: “Charge what you’re worth.”
How to Create Content That Captivates the Right People
My guess is you know a lot about a lot of stuff. So why is it so hard to create awesome content that captivates our audience?
The newsletters. The videos. The blogs. The social media posts. And there’s friggin’ Twitter. How do we keep up with all of it?
Why is content important?
It’s the stuff we share in our marketing.
A Christmas Miracle (Kleenex may be handy)
Merry belated Christmas to you if you celebrate. If you don’t, happy everything day! I was about six-years-old when I experienced my first “Christmas Miracle” and even being that young, I knew we didn’t have money. I didn’t think too much...