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Pricing Perspective and People’s Expensive Opinions
An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license.
Which person offers more value? Which one is “worth” their hourly rate?
So how much is that person worth? One hour of sitting in a salon chair? Or getting those knots worked out of your neck? Or getting your gorgeous logo designed? Or your accountant who files your taxes.
In this blog, I examine the worst advice I ever got: “Charge what you’re worth.”
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How to Create Content That Captivates the Right People
My guess is you know a lot about a lot of stuff. So why is it so hard to create awesome content that captivates our audience?
The newsletters. The videos. The blogs. The social media posts. And there’s friggin’ Twitter. How do we keep up with all of it?
Why is content important?
It’s the stuff we share in our marketing.
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A Christmas Miracle (Kleenex may be handy)
Merry belated Christmas to you if you celebrate. If you don’t, happy everything day! I was about six-years-old when I experienced my first “Christmas Miracle” and even being that young, I knew we didn’t have money. I didn’t think too much about it....
read moreWhat a VA (Virtual Assistant) Can Do For You
You know you need help, but what do you give someone to do for you? I tell my clients to hire a VA for even just five hours a month. This does two things: It gets you out of “I-have-to-do-it-all mode” and gets you in the habit of having support It gets you...
read moreWhen You Suck at Implementation: Identify the Five Core Areas of Business
What is truly required to grow a business without over-spending your time or money? What support do you actually need? In the coaching world, there are lots of folks (I used to be one of them) who say, “You need a coach.” My point of view now is that...
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Episode 43: Spirituality. Religion. Connection. Curiosity with guest Tai Goodwin
In this Business Alchemy podcast, we are talking beyond business and who you are at your core and how that is expressed in all areas of life. Take this journey with us as we explore topics like what it means to be Christian, how the black community is questioning their faith in light of the recent administration in the US, and what it means to be fully expressed in your business.
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Are all events slimy? Part 3: Hosting Events
Did you catch the intro, part 1 about Speakers and part 2 about selling in this series? Part 3: Hosting Yes, there are speakers who don’t care and their focus is to get as many sales as possible, whether it’s a fit for someone or not. I’ve been behind the scenes at...
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Are all events slimy? Part 2: Selling
If you missed the intro to this article series, check it out here. Part 1 about speakers is here. Part 2: Selling at Events At one of my conferences, I allowed my speakers to sell something less than $200 and they could use the last five minutes of their 50-minute...
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Are all events slimy? Part 1: Speakers
If you missed the intro of this series, go here. Part 1: The Speakers In 2009, my vision of hosting transformational women’s conferences came to fruition with my first Ignite Your Spark conference. Since then I’ve had over 100 speakers on my stages and many...
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Are live events all slimy? The Intro
What inspired this article series: Leonie Dawson, a woman I’ve authentically admired for years, posted a fantastic and brutally honest blog about attending a 1-day Gary Vaynerchuk event that you can read here. A friend of mine shared her blog on Faceboook and I...
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