What even is marketing? (+ 7 ways to get clients)

What even is marketing? (+ 7 ways to get clients)

What even is marketing and why does it feel so complicated sometimes. I break down a simple definition of what marketing is along with seven things you can do without paying for ads online or making yourself nuts with trying to do alllll of the things all of the time.

Projector Entrepreneurs: Is waiting for the invitation a curse?

Projector Entrepreneurs: Is waiting for the invitation a curse?

Is waiting for the invitation a curse for Projectors? Here’s a new twist to what waiting for the invitation can look like and how to break out of misaligned marketing cycles. Discovering that you’re a Projector in Human Design isn’t bad news for your business, you just have to know how to be “invitable,” so you can receive the invitations.

Do We Really Need Pain Points to Have People Buy Our Stuff?

Do We Really Need Pain Points to Have People Buy Our Stuff?

Some argue that focusing on pain points is necessary because how else do your customers know that they need help? (This was an actual internet argument I got into with a coach a few years back.) And how does cognitive dissonance play a role in how we consume and sell? I rant about it all in this blog post.

Big Magic and Hidden Treasures (screensaver)

Big Magic and Hidden Treasures (screensaver)

In my recent newsletter, I talked about one of my many favorite parts of Big Magic, by Elizabeth Gilbert. At the beginning of part 1, titled “Courage,” Elizabeth recounts the story of Jack Gilbert who was a poet. After publishing brilliant work, he would disappear...

Projector Highlight + What the Coaching Industry Can Learn From Ted Lasso

Projector Highlight + What the Coaching Industry Can Learn From Ted Lasso

If you’re a fan of Ted Lasso, you’ll love this interview with Kris Prochaska. We discuss why Dr. Sharon Fieldstone, who makes her grand appearance in season 2 is a great example of “waiting for the invitation,” for our fellow Projectors in Human Design. We also talk about the powerful lessons that we can learn from this fabulously funny series.

How do we walk in this?

How do we walk in this?

How do we find connection and honour social distance? How do we allow ourselves to feel sadness and also hold the space for gratitude and possibilities?

Archives

Projector Entrepreneurs: Is waiting for the invitation a curse?

Projector Entrepreneurs: Is waiting for the invitation a curse?

Is waiting for the invitation a curse for Projectors? Here’s a new twist to what waiting for the invitation can look like and how to break out of misaligned marketing cycles. Discovering that you’re a Projector in Human Design isn’t bad news for your business, you just have to know how to be “invitable,” so you can receive the invitations.

read more
Big Magic and Hidden Treasures (screensaver)

Big Magic and Hidden Treasures (screensaver)

In my recent newsletter, I talked about one of my many favorite parts of Big Magic, by Elizabeth Gilbert. At the beginning of part 1, titled “Courage,” Elizabeth recounts the story of Jack Gilbert who was a poet. After publishing brilliant work, he would disappear...

read more

Archives