Some argue that focusing on pain points is necessary because how else do your customers know that they need help? (This was an actual internet argument I got into with a coach a few years back.) And how does cognitive dissonance play a role in how we consume and sell? I rant about it all in this blog post.
The moment you realize that there’s nothing wrong with you regarding the fact that you “hate” or even somewhat dislike marketing, is the moment a whole world opens up for you.
You don’t have to subscribe to this “new you, new year,” hype.
I recently looked through memories on Facebook and how I bought into hustling and talking about how you just have to choose abundance and it would show up (if you also worked hard enough.)
Are slowing down on some things? Are you ramping up in other areas?
The biggest question I’m getting from my clients and community is, “How do I make a plan for my business if 2021 continues to be a sh!t show?”
(because what else do you call 2020?) 😂😭❤️