Part 2: Five tips to create a soul-inspired habit

If you missed part 1 of this 2-part article, click here to get it. I promised I’d share with you my five tips to create a soul-inspired habit, which is our goal for your marketing. Just like anything you’d like to change, making money consistently in your business is done through marketing. Here are the five things that have helped me and my clients the most: 1. Simplify it When people aren’t taking action on their marketing plan, most of the time, it’s because it’s complicated like crazy. when it’s complicated, you’re tired before you even start. Simplify it. What is ONE thing you can do today to grow your business? Just one. And then do it. 2. Stack it As a nerd, I love knowing why things work. Not just because someone said so and you’re supposed to do certain things. The inner rebel in me just doesn’t buy it. While studying how habits are formed, I’ve been fascinated to learn how the brain works to support our habits. One way that you start shifting the way your brain fires its beautiful synapses (the things that make you do the stuff you do without having to really think about it), is to stack the habit you are wanting to create with something you already do. For example, if you want to start working out, what is something you already do three times a week and you can just pair it together? Maybe it’s to take your son to preschool so instead of going home for the 2.5 hours to just turn around and go pick him up, you...
Part 1: It’s overwhelming until it becomes a habit

Part 1: It’s overwhelming until it becomes a habit

One of the most common things I hear from entrepreneurs about why they don’t market themselves is that it’s overwhelming. “I just don’t know what to do.” “How do you get it all done between taking care of clients, writing, creating content, the tech stuff, and then there’s life… and kids… and laundry.” “I don’t know how to do the tech stuff (and how do I afford to hire it out if I’m not making money?) The list goes on. I’d love to hear from you – what is your biggest challenge or resistance to marketing? Comment below. I love to know how I can serve you even better with my courses and content. The thing is, change is always overwhelming until it becomes a habit. Change is usually very inconvenient. There are always legit excuses and reasons for where we can spend our time. It’s annoying until we choose to make it a habit. This goes for your marketing, too. Think about something you’ve changed – maybe a habit in your relationship, or your health… what did it really take to change it? For example, earlier this year, I started doing Pilates. The few times I did it in the past, I loved it. But where we used to live, it took 40 minutes to get to a Pilates studio. I just wasn’t that committed to dedicating 90 minutes of driving time for a 50-minute class. Plus, I was out of the habit of working out – it had been years – so it was especially easy to not go or do any sort of workout. Last year...
How to Create Content That Captivates the Right People

How to Create Content That Captivates the Right People

My guess is you know a lot about a lot of stuff. So why is it so hard to create awesome content that captivates our audience?

The newsletters. The videos. The blogs. The social media posts. And there’s friggin’ Twitter. How do we keep up with all of it?

Why is content important?

It’s the stuff we share in our marketing.

A Christmas Miracle (Kleenex may be handy)

A Christmas Miracle (Kleenex may be handy)

Merry belated Christmas to you if you celebrate. If you don’t, happy everything day! I was about six-years-old when I experienced my first “Christmas Miracle” and even being that young, I knew we didn’t have money. I didn’t think too much about it. My clothes were sometimes hand-me-downs but mostly hand-made by my mother with fabric donated by the local church. I was a happy kid. Quiet. Artistic and I loved to draw and paint. I was also very aware. I knew when people were sad or angry and I often kept to myself in my own little world where I could safely observe everything around me. At Christmastime, our favorite thing to do was enjoying a cup of hot cocoa and looking at the multi-colored lights on our second-hand silver aluminum tree while my mom read our favorite book, “‘Twas the Night Before Christmas.” The delightfully awkward tree stood about three-feet-tall but my mom cleverly put it on top of a table so it appeared taller and we could gaze at the lights reflecting all over the room. It was Christmas Eve. I didn’t notice any presents under the tree. What I do remember was the subtle angst. My mom is excellent at figuring things out and pulling things off out of thin air to provide birthdays and holidays. I knew something was wrong but wasn’t sure why and wasn’t sure how I could fix it. (It was years later that I learned she would often stay up all night sewing dolls and clothing for the kids after we had gone to sleep to make sure we had...

What a VA (Virtual Assistant) Can Do For You

You know you need help, but what do you give someone to do for you? I tell my clients to hire a VA for even just five hours a month. This does two things: It gets you out of “I-have-to-do-it-all mode” and gets you in the habit of having support It gets you in your zone of genius and into the tasks that actually make you money You can Google lists of stuff your VA can do for you. Things like this: https://www.chrisducker.com/25tasks/ are really great lists. Here’s a list of what I have my team members do: Assistant #1: Scheduling and managing all appointments in Acuity, which is the scheduling system I currently use Website updates Email System: Sends newsletters (I write the content and a lot of the times I send the newsletters but I’d like to remove the sending of emails off of my plate completely. Sets up reminder emails for live calls Sets up email sequences Tags people accordingly sets up forms Shopping cart sets up products connects the purchase to the membership system if applicable sets up coupon codes processes payments Handles all customer service emails, including questions people have about their login info, access to programs, etc. Figures out technology glitches and escalates issues to my web person if she can’t solve it Assistant #2: Event and retreat concierge and research Communicates with the venue and vendors for all event details Researches event details then provides the details to me so I can confirm decisions Content Repurposing: Manages videos and audios on all channels Posts one meme per week to my FB group and page...