What a VA (Virtual Assistant) Can Do For You

You know you need help, but what do you give someone to do for you? I tell my clients to hire a VA for even just five hours a month. This does two things: It gets you out of “I-have-to-do-it-all mode” and gets you in the habit of having support It gets you in your zone of genius and into the tasks that actually make you money You can Google lists of stuff your VA can do for you. Things like this: https://www.chrisducker.com/25tasks/ are really great lists. Here’s a list of what I have my team members do: Assistant #1: Scheduling and managing all appointments in Acuity, which is the scheduling system I currently use Website updates Email System: Sends newsletters (I write the content and a lot of the times I send the newsletters but I’d like to remove the sending of emails off of my plate completely. Sets up reminder emails for live calls Sets up email sequences Tags people accordingly sets up forms Shopping cart sets up products connects the purchase to the membership system if applicable sets up coupon codes processes payments Handles all customer service emails, including questions people have about their login info, access to programs, etc. Figures out technology glitches and escalates issues to my web person if she can’t solve it Assistant #2: Event and retreat concierge and research Communicates with the venue and vendors for all event details Researches event details then provides the details to me so I can confirm decisions Content Repurposing: Manages videos and audios on all channels Posts one meme per week to my FB group and page...

When You Suck at Implementation: Identify the Five Core Areas of Business

What is truly required to grow a business without over-spending your time or money? What support do you actually need? In the coaching world, there are lots of folks (I used to be one of them) who say, “You need a coach.” My point of view now is that statement can be a great system for coaches to convince people to work with them. I now don’t believe that everyone needs a coach. I’ve certainly hired people when I thought I “needed” a coach and what I really needed was clarity on what I was creating and IMPLEMENTATION support. Time and time again, I have seen clients and a LOT of entrepreneurs struggling with taking action and getting results from the plan and strategies they hire. I’ve seen my own clients struggle with this. If you’re not getting results, consider this: Hiring another coach may not actually help you get results. You may not have a mindset issue. You may not even have a money issue. So what will create results? And where is the real problem? In a lot of cases it comes down to two things: Lack of clarity. Clarity in what? I’ll get to that in a second. Implementation. Most entrepreneurs I know of pretty much suck at implementing. They are great at the visionary stuff but when it comes down to actually getting the details DONE, no bueno. So what do you do if the implementation is not your zone of genius? Maybe technology isn’t your thing. Maybe setting up your website isn’t fun for you, in fact, maybe it’s a train wreck. I was...
Are all events slimy? Part 3: Hosting Events

Are all events slimy? Part 3: Hosting Events

Did you catch the intro, part 1 about Speakers and part 2 about selling in this series? Part 3: Hosting Yes, there are speakers who don’t care and their focus is to get as many sales as possible, whether it’s a fit for someone or not. I’ve been behind the scenes at enough multi-day events to hear the conversations about how to GET as many sales from people and it doesn’t matter who the person is, what they really need, or if what they’re being sold is actually a fit for them. In my experience, there are a LOT more people who actually care then don’t care. Remember in the very beginning of this article series and I shared that one of my events called THRIVE was more salesy than I was comfortable with? How did I let that happen? Why did I let that happen? The answer is simple: I was doing what I thought I was supposed to do. Fear or Out of Alignment? When I expressed my concern that it was too salesy to my mentor, I was met with “Oh that’s just your fear talking. I promise this will work.” That was one of the many experiences I’ve had that taught me the difference between being out of alignment and fear. At the time, I was experiencing both fear and that something was WAY off for me. I didn’t know how to discern it and I was paying people lots of money to tell me what to do and no one was asking me what was true for me. I now make very different choices when...
Are all events slimy? Part 1: Speakers

Are all events slimy? Part 1: Speakers

If you missed the intro of this series, go here.  Part 1: The Speakers In 2009, my vision of hosting transformational women’s conferences came to fruition with my first  Ignite Your Spark conference. Since then I’ve had over 100 speakers on my stages and many more on my virtual stages for telesummits and podcast. Why am I mentioning this? Speakers vary and while there are speakers out there like Leonie’s article mentions, there are amazing speakers too. Unfortunately, I’ve seen the ugly side of speakers at events. Speakers who… … threw a tantrum (literal tantrum) because I didn’t have the right kind of tea in the speaker break room. … flat out lied on how much they sold so they didn’t have to pay me my percentage… … at the last minute changed their offer to a $20 offer from the stage so they only had to pay me my 25% of the sales and then quickly upsold people to their higher-priced programs but since the upsells weren’t technically sold at the event, I didn’t receive a commission on those sales. I’ve seen the absolute delight and integrity by speakers too, which is what I experience most of the time. The difference between the dramatic and the delightful? There is a big difference between speakers who want to speak to my audience to GET something vs speakers who genuinely desire to contribute value and CO-CREATE something with me. Get vs co-create. Do you get the difference there? Guess which speakers I have on my stage? Tip: when speakers ask me what my vision is for the event and how they can contribute...

Why “I Need a Website” is often MORE than just a website

“I need a website.” “I need snazzy copy on my site to attract more clients, can you do that? Hmmm…I hear these things a lot and after asking a few questions, people can get overwhelmed by all of the moving parts included in a website. Do you just need a website? First, I’m going to talk about a “website” and how you probably don’t need just a website. Part 2 of this will be why good website copy costs more than $500. 🙂 People come to me thinking they need a website, but they actually require a few other things BEFORE they can get a website created that reflects who they are and that actually works for them. What’s in a website? A website is a marketing tool. Ideally, it’s something that helps you make money in your business. It’s not just slapping up a few pages online with a clipart logo and saying “good enough.” It also doesn’t mean spending $10,000 on a site when you don’t have a paying client yet or know what you are offering in your business. Here are a couple of questions that will guide you to know what you really need so when you get quotes to create a website, you’re getting accurate numbers and have realistic expectations. 1. Do you have a clear and compelling message (you know what you do and who you do it for) Side note on this one – your message is NOT your certification or modality. It’s YOU – your essence, what makes you unique and stand out. If you have a certification that is the...

I’m looking for 10 entrepreneurs who would like create more

I’ve got an invitation for you. Here’s the simple version: I’m inviting up to 10 transformational entrepreneurs who want to work with me over the course of five months who would like to create the following core results: Consistently make money in their business Craft their message that represents ALL of who they are, which skyrockets their confidence and also attracts their dream clients Have a marketing plan that feels amazing AND gets results consistently Activate their magic in deeper ways to create more ease in their life, business, and in their money Side effects typically include: increased confidence, self-trust, clarity on what to offer and what to charge, knowing how to grow your business instead of “hope” for things to change, and much more. This isn’t a 5-figure investment, in fact it’s the most affordable way to work with me and get some private time with me as well as live time in a small group setting. I’ve designed this after doing some deep soul searching about how to help people get real results and keep it a doable investment. If that sounds like something you are looking for, awesome. Read on. If not, totally cool and no need to keep reading. Here are the details… Since you are still reading, this tells me you’re creating something that lights you up. You know that your work matters. You may be just starting out or been doing your work for years. Either way, you’d love to grow your business with more consistency, ease, and magic. The bottom line is you’d like to make more money doing the work you...

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