by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing Tips, Resources and Invitations |
If you missed part 1 of this 2-part article, click here to get it. I promised I’d share with you my five tips to create a soul-inspired habit, which is our goal for your marketing. Just like anything you’d like to change, making money consistently in your business is done through marketing. Here are the five things that have helped me and my clients the most: 1. Simplify it When people aren’t taking action on their marketing plan, most of the time, it’s because it’s complicated like crazy. when it’s complicated, you’re tired before you even start. Simplify it. What is ONE thing you can do today to grow your business? Just one. And then do it. 2. Stack it As a nerd, I love knowing why things work. Not just because someone said so and you’re supposed to do certain things. The inner rebel in me just doesn’t buy it. While studying how habits are formed, I’ve been fascinated to learn how the brain works to support our habits. One way that you start shifting the way your brain fires its beautiful synapses (the things that make you do the stuff you do without having to really think about it), is to stack the habit you are wanting to create with something you already do. For example, if you want to start working out, what is something you already do three times a week and you can just pair it together? Maybe it’s to take your son to preschool so instead of going home for the 2.5 hours to just turn around and go pick him up, you...
by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing Tips, Resources and Invitations |
One of the most common things I hear from entrepreneurs about why they don’t market themselves is that it’s overwhelming. “I just don’t know what to do.” “How do you get it all done between taking care of clients, writing, creating content, the tech stuff, and then there’s life… and kids… and laundry.” “I don’t know how to do the tech stuff (and how do I afford to hire it out if I’m not making money?) The list goes on. I’d love to hear from you – what is your biggest challenge or resistance to marketing? Comment below. I love to know how I can serve you even better with my courses and content. The thing is, change is always overwhelming until it becomes a habit. Change is usually very inconvenient. There are always legit excuses and reasons for where we can spend our time. It’s annoying until we choose to make it a habit. This goes for your marketing, too. Think about something you’ve changed – maybe a habit in your relationship, or your health… what did it really take to change it? For example, earlier this year, I started doing Pilates. The few times I did it in the past, I loved it. But where we used to live, it took 40 minutes to get to a Pilates studio. I just wasn’t that committed to dedicating 90 minutes of driving time for a 50-minute class. Plus, I was out of the habit of working out – it had been years – so it was especially easy to not go or do any sort of workout. Last year...
by Angella Johnson | Jul 6, 2019 | Marketing Tips, Mindset, Money |
I used to be really afraid of sales. I thought it was bad. I didn’t want to be like, “that.” Over the years, here’s what I’ve discovered: The very people I judged as being “too salesy” 🤑 actually had a comfort with money and asking for money that was very foreign to me. I could have learned a lot from them much sooner if I wasn’t so fixated on judging them. While some of the tactics I observed were out of integrity (in my opinion) and the focus was to do whatever it took to make the sale, even if it meant half-truths or fully lying, I didn’t separate the behavior and tactics from the simple act of selling. So I made it all wrong. The other thing that was happening was I was intimidated by people who were asking for 5- and even 6-figure sums of money for things I was charging hundreds or maybe a couple of thousand dollars for. “How dare they charge that?” The universe has a way of bringing things full circle. Imagine my surprise when I received a heated message from someone asking how dare I charge a few hundred dollars for one of my courses and if I wanted to “do the right thing,” I should give it to people who couldn’t afford it. Or when someone told me that I was all about the money when I raised the price from $97 to $197 to attend my 3-day women’s conference. The person telling me this clearly had no idea the kind of funds it took to produce a 3-day event. Bottom...
by Angella Johnson | Feb 6, 2019 | Life!, Marketing Tips, Mindset, Money |
From the Superbowl half-time show, to movies and music, to travel destinations, to my recently launched a $297 Intuitive Marketing workshop. Warning: this is a little bit of a soapbox and also some damn good reminders about your pricing and how “charging what you’re worth” was the worst advice I ever got about pricing. Everyone has an opinion about everything. Can Adam Levine even sing? (If you didn’t watch the Superbowl Half-time show a few days ago, then you may not know what I’m talking about.) Perspective is everything. I talked to a person today who has a BRILLIANT body of work in women’s leadership (it’s much deeper than that, but for the sake of keeping this simple, I’ll just call it women’s leadership). Her programs range from $9,000 to almost $11,000 for nine months to work with her. Other people are offering work in the same field for a fraction of that. A home-study course in the same topic is $997 from another expert I know. You can get free resources online on the same topic. So which one is better? Which one has more value? Which one will create results? An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license. Which person offers more value? Which one is “worth” their hourly rate? I charge $500 per hour. Clients get bundled pricing when they do packages and programs with me. If someone wants to hire me for an hour, it’s five hundred buckaroos. Yep, I charge more than most lawyers I know. The same lawyers I judged harshly...
by Angella Johnson | Jan 31, 2019 | Biz Tips, Events and Workshops, Free Resources, How-tos, Marketing Tips |
When is the last time you read a great book and didn’t want to put it down? My favorite book is probably Big Magic by Elizabeth Gilbert. She speaks my language. I was so happy to read that book because what she talks about is connecting to your creations on a soul level. Or maybe you love a series on Netflix or Hulu and can’t wait for the next episode. Whether it’s a good book or series or blog… It’s all content. My guess is you know a lot about a lot of stuff. So why is it so hard to create awesome content that captivates our audience? The newsletters. The videos. The blogs. The social media posts. And there’s friggin’ Twitter. How do we keep up with all of it? Why is content important? It’s the stuff we share in our marketing. I’m giving you a brief lesson in creating content and how to repurpose it so you can leverage your time. Marketing isn’t just “buy this, opt in for this, and buy this next.” It’s sharing value. It’s educating. It’s telling stories. It’s connecting. It’s inviting people into a deeper possibility in their life. No matter what you sell, whether it’s art projects for moms to ignite their creativity, to finding awesome insurance rates for your clients, to helping people buy or sell a house, to coaching people difficult transitions in their lives, what you do matters. The key is to help people see why your services and products matter to the person who’s buying your stuff. To help you create content that captivates your audience, here...
by Angella Johnson | Oct 22, 2018 | Events and Workshops, Marketing Tips, Mindset, Resources and Invitations, Speaking and Events |
What inspired this article series: Leonie Dawson, a woman I’ve authentically admired for years, posted a fantastic and brutally honest blog about attending a 1-day Gary Vaynerchuk event that you can read here. A friend of mine shared her blog on Faceboook and I commented: It’s why I started teaching how to do events differently. This is not just Gary but I can name dozens of events I’ve been to like this. I started hosting my events with more of a sales focus as this was ALL I saw where people actually made money. But I changed things. You can make great money by hosting events and they don’t have to be a pitch fest! And my hope is that consumers wake up and powerfully choose what’s aligned for them. No one forces anyone to use their credit card and it can feel that people have “no choice” and have buyer’s remorse. But we’ve got to speak up and choose what works for us! It’s the second paragraph that I want to emphasize here. Is anyone truly forced to buy something? While it’s great to educate people that events like what Leonie describes actually happen, I feel that it’s important to empower people to exercise their intuition and to learn how to say no. This goes far beyond being slimed or “forced” into buying something. No one is forced. Convinced? Yes. Coerced? Yes. Shamed? Yes. Persuaded? Yes. But actually forced, as in someone MADE them pull out their credit card? No. It can sure feel forced though, can’t it? Am I preaching to the choir? I think sharing experiences like Leonie...
