by Angella Johnson | Oct 30, 2020 | Biz Tips, Equity & Social Justice, Marketing, Questions |
“Bad marketing” is marketing that is designed to make you feel bad about yourself and we are inundated with bad marketing. It’s toxic.
That’s why we must do it differently.
When we say, “No more,” to toxic marketing and we not only run our own businesses differently, but we also demand people we buy from to step up, we collectively break down oppressive systems that have become the norm. #YES
We take back our power. We distribute power equally and create a bigger table for everyone to join us. This is not just for the elite few. This is for everybody, particularly marginalized bodies.
We create systemic change. We show people that other possibilities exist. Possibilities where everyone can thrive.
Don’t let traditional toxic marketing stop you from sharing your business authentically. Just do it differently.
by Angella Johnson | Sep 23, 2020 | Biz Tips, Create, How-tos, Inspiration, Marketing, Messaging, Mindset |
If you’re a coach who’s dedicated to helping people transform something in their life, stop asking what’s their top challenge.
What can you ask instead? I share some empowering questions to get people out of pain points and INTO possibilities. You’ll feel a lot better about marketing this way and your clients will be empowered from the very beginning.
by Angella Johnson | Sep 4, 2020 | Biz Tips, How-tos, Marketing, Messaging, Mindset |
How do we use our marketing and content as a change for good? As a contribution to the good in humanity?
You have something important to say. Don’t wait for things to be perfect.
The power of content can restore someone’s faith in humanity.
by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing, Resources and Invitations |
If you missed part 1 of this 2-part article, click here to get it. I promised I’d share with you my five tips to create a soul-inspired habit, which is our goal for your marketing. Just like anything you’d like to change, making money consistently in your business is done through marketing. Here are the five things that have helped me and my clients the most: 1. Simplify it When people aren’t taking action on their marketing plan, most of the time, it’s because it’s complicated like crazy. when it’s complicated, you’re tired before you even start. Simplify it. What is ONE thing you can do today to grow your business? Just one. And then do it. 2. Stack it As a nerd, I love knowing why things work. Not just because someone said so and you’re supposed to do certain things. The inner rebel in me just doesn’t buy it. While studying how habits are formed, I’ve been fascinated to learn how the brain works to support our habits. One way that you start shifting the way your brain fires its beautiful synapses (the things that make you do the stuff you do without having to really think about it), is to stack the habit you are wanting to create with something you already do. For example, if you want to start working out, what is something you already do three times a week and you can just pair it together? Maybe it’s to take your son to preschool so instead of going home for the 2.5 hours to just turn around and go pick him up, you...
by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing, Resources and Invitations |
One of the most common things I hear from entrepreneurs about why they don’t market themselves is that it’s overwhelming. “I just don’t know what to do.” “How do you get it all done between taking care of clients, writing, creating content, the tech stuff, and then there’s life… and kids… and laundry.” “I don’t know how to do the tech stuff (and how do I afford to hire it out if I’m not making money?) The list goes on. I’d love to hear from you – what is your biggest challenge or resistance to marketing? Comment below. I love to know how I can serve you even better with my courses and content. The thing is, change is always overwhelming until it becomes a habit. Change is usually very inconvenient. There are always legit excuses and reasons for where we can spend our time. It’s annoying until we choose to make it a habit. This goes for your marketing, too. Think about something you’ve changed – maybe a habit in your relationship, or your health… what did it really take to change it? For example, earlier this year, I started doing Pilates. The few times I did it in the past, I loved it. But where we used to live, it took 40 minutes to get to a Pilates studio. I just wasn’t that committed to dedicating 90 minutes of driving time for a 50-minute class. Plus, I was out of the habit of working out – it had been years – so it was especially easy to not go or do any sort of workout. Last year...
by Angella Johnson | Jul 6, 2019 | Marketing, Mindset, Money |
A lot of SOULpreneurs avoid or judge selling but what if you could embrace it? In this article, I share some bold truth along with four steps to let go of your hangups about selling and really start serving.
