Pricing Perspective and People’s Expensive Opinions

Pricing Perspective and People’s Expensive Opinions

An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license.

Which person offers more value? Which one is “worth” their hourly rate?

So how much is that person worth? One hour of sitting in a salon chair? Or getting those knots worked out of your neck? Or getting your gorgeous logo designed? Or your accountant who files your taxes.

In this blog, I examine the worst advice I ever got: “Charge what you’re worth.”

How to Create Content That Captivates the Right People

How to Create Content That Captivates the Right People

My guess is you know a lot about a lot of stuff. So why is it so hard to create awesome content that captivates our audience?

The newsletters. The videos. The blogs. The social media posts. And there’s friggin’ Twitter. How do we keep up with all of it?

Why is content important?

It’s the stuff we share in our marketing.

Are live events all slimy? The Intro

Are live events all slimy? The Intro

What inspired this article series: Leonie Dawson, a woman I’ve authentically admired for years, posted a fantastic and brutally honest blog about attending a 1-day Gary Vaynerchuk event that you can read here. A friend of mine shared her blog on Faceboook and I commented: It’s why I started teaching how to do events differently. This is not just Gary but I can name dozens of events I’ve been to like this. I started hosting my events with more of a sales focus as this was ALL I saw where people actually made money. But I changed things. You can make great money by hosting events and they don’t have to be a pitch fest! And my hope is that consumers wake up and powerfully choose what’s aligned for them. No one forces anyone to use their credit card and it can feel that people have “no choice” and have buyer’s remorse. But we’ve got to speak up and choose what works for us! It’s the second paragraph that I want to emphasize here. Is anyone truly forced to buy something? While it’s great to educate people that events like what Leonie describes actually happen, I feel that it’s important to empower people to exercise their intuition and to learn how to say no. This goes far beyond being slimed or “forced” into buying something. No one is forced. Convinced? Yes. Coerced? Yes. Shamed? Yes. Persuaded? Yes. But actually forced, as in someone MADE them pull out their credit card? No. It can sure feel forced though, can’t it? Am I preaching to the choir? I think sharing experiences like Leonie...

Why “I Need a Website” is often MORE than just a website

“I need a website.” “I need snazzy copy on my site to attract more clients, can you do that? Hmmm…I hear these things a lot and after asking a few questions, people can get overwhelmed by all of the moving parts included in a website. Do you just need a website? First, I’m going to talk about a “website” and how you probably don’t need just a website. Part 2 of this will be why good website copy costs more than $500. 🙂 People come to me thinking they need a website, but they actually require a few other things BEFORE they can get a website created that reflects who they are and that actually works for them. What’s in a website? A website is a marketing tool. Ideally, it’s something that helps you make money in your business. It’s not just slapping up a few pages online with a clipart logo and saying “good enough.” It also doesn’t mean spending $10,000 on a site when you don’t have a paying client yet or know what you are offering in your business. Here are a couple of questions that will guide you to know what you really need so when you get quotes to create a website, you’re getting accurate numbers and have realistic expectations. 1. Do you have a clear and compelling message (you know what you do and who you do it for) Side note on this one – your message is NOT your certification or modality. It’s YOU – your essence, what makes you unique and stand out. If you have a certification that is the...

I’m looking for 10 entrepreneurs who would like create more

I’ve got an invitation for you. Here’s the simple version: I’m inviting up to 10 transformational entrepreneurs who want to work with me over the course of five months who would like to create the following core results: Consistently make money in their business Craft their message that represents ALL of who they are, which skyrockets their confidence and also attracts their dream clients Have a marketing plan that feels amazing AND gets results consistently Activate their magic in deeper ways to create more ease in their life, business, and in their money Side effects typically include: increased confidence, self-trust, clarity on what to offer and what to charge, knowing how to grow your business instead of “hope” for things to change, and much more. This isn’t a 5-figure investment, in fact it’s the most affordable way to work with me and get some private time with me as well as live time in a small group setting. I’ve designed this after doing some deep soul searching about how to help people get real results and keep it a doable investment. If that sounds like something you are looking for, awesome. Read on. If not, totally cool and no need to keep reading. Here are the details… Since you are still reading, this tells me you’re creating something that lights you up. You know that your work matters. You may be just starting out or been doing your work for years. Either way, you’d love to grow your business with more consistency, ease, and magic. The bottom line is you’d like to make more money doing the work you...