What even is marketing and why does it feel so complicated sometimes. I break down a simple definition of what marketing is along with seven things you can do without paying for ads online or making yourself nuts with trying to do alllll of the things all of the time.
The moment you realize that there’s nothing wrong with you regarding the fact that you “hate” or even somewhat dislike marketing, is the moment a whole world opens up for you.
“Bad marketing” is marketing that is designed to make you feel bad about yourself and we are inundated with bad marketing. It’s toxic.
That’s why we must do it differently.
When we say, “No more,” to toxic marketing and we not only run our own businesses differently, but we also demand people we buy from to step up, we collectively break down oppressive systems that have become the norm. #YES
We take back our power. We distribute power equally and create a bigger table for everyone to join us. This is not just for the elite few. This is for everybody, particularly marginalized bodies.
We create systemic change. We show people that other possibilities exist. Possibilities where everyone can thrive.
Don’t let traditional toxic marketing stop you from sharing your business authentically. Just do it differently.
If you’re a coach who’s dedicated to helping people transform something in their life, stop asking what’s their top challenge.
What can you ask instead? I share some empowering questions to get people out of pain points and INTO possibilities. You’ll feel a lot better about marketing this way and your clients will be empowered from the very beginning.
How do we use our marketing and content as a change for good? As a contribution to the good in humanity?
You have something important to say. Don’t wait for things to be perfect.
The power of content can restore someone’s faith in humanity.