by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing Tips, Resources and Invitations |
If you missed part 1 of this 2-part article, click here to get it. I promised I’d share with you my five tips to create a soul-inspired habit, which is our goal for your marketing. Just like anything you’d like to change, making money consistently in your business is done through marketing. Here are the five things that have helped me and my clients the most: 1. Simplify it When people aren’t taking action on their marketing plan, most of the time, it’s because it’s complicated like crazy. when it’s complicated, you’re tired before you even start. Simplify it. What is ONE thing you can do today to grow your business? Just one. And then do it. 2. Stack it As a nerd, I love knowing why things work. Not just because someone said so and you’re supposed to do certain things. The inner rebel in me just doesn’t buy it. While studying how habits are formed, I’ve been fascinated to learn how the brain works to support our habits. One way that you start shifting the way your brain fires its beautiful synapses (the things that make you do the stuff you do without having to really think about it), is to stack the habit you are wanting to create with something you already do. For example, if you want to start working out, what is something you already do three times a week and you can just pair it together? Maybe it’s to take your son to preschool so instead of going home for the 2.5 hours to just turn around and go pick him up, you...
by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing Tips, Resources and Invitations |
One of the most common things I hear from entrepreneurs about why they don’t market themselves is that it’s overwhelming. “I just don’t know what to do.” “How do you get it all done between taking care of clients, writing, creating content, the tech stuff, and then there’s life… and kids… and laundry.” “I don’t know how to do the tech stuff (and how do I afford to hire it out if I’m not making money?) The list goes on. I’d love to hear from you – what is your biggest challenge or resistance to marketing? Comment below. I love to know how I can serve you even better with my courses and content. The thing is, change is always overwhelming until it becomes a habit. Change is usually very inconvenient. There are always legit excuses and reasons for where we can spend our time. It’s annoying until we choose to make it a habit. This goes for your marketing, too. Think about something you’ve changed – maybe a habit in your relationship, or your health… what did it really take to change it? For example, earlier this year, I started doing Pilates. The few times I did it in the past, I loved it. But where we used to live, it took 40 minutes to get to a Pilates studio. I just wasn’t that committed to dedicating 90 minutes of driving time for a 50-minute class. Plus, I was out of the habit of working out – it had been years – so it was especially easy to not go or do any sort of workout. Last year...
by Angella Johnson | Jul 6, 2019 | Marketing Tips, Mindset, Money |
A lot of SOULpreneurs avoid or judge selling but what if you could embrace it? In this article, I share some bold truth along with four steps to let go of your hangups about selling and really start serving.
by Angella Johnson | Feb 6, 2019 | Life!, Marketing Tips, Mindset, Money |
An attorney will invest at least $150,000 for their law degree. A hair stylist may invest around $3,000 for their license.
Which person offers more value? Which one is “worth” their hourly rate?
So how much is that person worth? One hour of sitting in a salon chair? Or getting those knots worked out of your neck? Or getting your gorgeous logo designed? Or your accountant who files your taxes.
In this blog, I examine the worst advice I ever got: “Charge what you’re worth.”
by Angella Johnson | Jan 31, 2019 | Biz Tips, Events and Workshops, Free Resources, How-tos, Marketing Tips |
My guess is you know a lot about a lot of stuff. So why is it so hard to create awesome content that captivates our audience?
The newsletters. The videos. The blogs. The social media posts. And there’s friggin’ Twitter. How do we keep up with all of it?
Why is content important?
It’s the stuff we share in our marketing.
by Angella Johnson | Oct 22, 2018 | Events and Workshops, Marketing Tips, Mindset, Resources and Invitations, Speaking and Events |
What inspired this article series: Leonie Dawson, a woman I’ve authentically admired for years, posted a fantastic and brutally honest blog about attending a 1-day Gary Vaynerchuk event that you can read here. A friend of mine shared her blog on Faceboook and I commented: It’s why I started teaching how to do events differently. This is not just Gary but I can name dozens of events I’ve been to like this. I started hosting my events with more of a sales focus as this was ALL I saw where people actually made money. But I changed things. You can make great money by hosting events and they don’t have to be a pitch fest! And my hope is that consumers wake up and powerfully choose what’s aligned for them. No one forces anyone to use their credit card and it can feel that people have “no choice” and have buyer’s remorse. But we’ve got to speak up and choose what works for us! It’s the second paragraph that I want to emphasize here. Is anyone truly forced to buy something? While it’s great to educate people that events like what Leonie describes actually happen, I feel that it’s important to empower people to exercise their intuition and to learn how to say no. This goes far beyond being slimed or “forced” into buying something. No one is forced. Convinced? Yes. Coerced? Yes. Shamed? Yes. Persuaded? Yes. But actually forced, as in someone MADE them pull out their credit card? No. It can sure feel forced though, can’t it? Am I preaching to the choir? I think sharing experiences like Leonie...
