Some argue that focusing on pain points is necessary because how else do your customers know that they need help? (This was an actual internet argument I got into with a coach a few years back.) And how does cognitive dissonance play a role in how we consume and sell? I rant about it all in this blog post.
The moment you realize that there’s nothing wrong with you regarding the fact that you “hate” or even somewhat dislike marketing, is the moment a whole world opens up for you.
If you’re a coach who’s dedicated to helping people transform something in their life, stop asking what’s their top challenge.
What can you ask instead? I share some empowering questions to get people out of pain points and INTO possibilities. You’ll feel a lot better about marketing this way and your clients will be empowered from the very beginning.
How do we use our marketing and content as a change for good? As a contribution to the good in humanity?
You have something important to say. Don’t wait for things to be perfect.
The power of content can restore someone’s faith in humanity.