by Angella Johnson | Jan 19, 2022 | Biz Tips, Messaging
Some argue that focusing on pain points is necessary because how else do your customers know that they need help? (This was an actual internet argument I got into with a coach a few years back.) And how does cognitive dissonance play a role in how we consume and sell? I rant about it all in this blog post.
by [email protected] | Feb 19, 2021 | Biz Tips, Inspiration, Marketing, Messaging, Mindset
The moment you realize that there’s nothing wrong with you regarding the fact that you “hate” or even somewhat dislike marketing, is the moment a whole world opens up for you.
by [email protected] | Sep 23, 2020 | Biz Tips, Create, How-tos, Inspiration, Marketing, Messaging, Mindset
If you’re a coach who’s dedicated to helping people transform something in their life, stop asking what’s their top challenge.
What can you ask instead? I share some empowering questions to get people out of pain points and INTO possibilities. You’ll feel a lot better about marketing this way and your clients will be empowered from the very beginning.
by [email protected] | Sep 4, 2020 | Biz Tips, How-tos, Marketing, Messaging, Mindset
How do we use our marketing and content as a change for good? As a contribution to the good in humanity?
You have something important to say. Don’t wait for things to be perfect.
The power of content can restore someone’s faith in humanity.
by Angella Johnson | Sep 20, 2018 | Biz Tips, Create, Free Resources, How-tos, Marketing, Messaging, Mindset, Resources and Invitations
“I need a website.” “I need snazzy copy on my site to attract more clients, can you do that? Hmmm…I hear these things a lot and after asking a few questions, people can get overwhelmed by all of the moving parts included in a website. Do you...
by Angella Johnson | Jan 29, 2018 | Biz Tips, Business Alchemy Podcast, Inspiration, Marketing, Messaging, Mindset
(You can listen to this below too) I’ve been in business for almost ten years and I’ve seen a lot and learned a lot in this industry. The first time I seriously considered getting out of the coaching biz was in 2012 when I burned my business down....