by Angella Johnson | Sep 20, 2018 | Biz Tips, Free Resources, How-tos, Marketing, Messaging, Mindset, Questions, Resources and Invitations |
“I need a website.” “I need snazzy copy on my site to attract more clients, can you do that? Hmmm…I hear these things a lot and after asking a few questions, people can get overwhelmed by all of the moving parts included in a website. Do you just need a website? First, I’m going to talk about a “website” and how you probably don’t need just a website. Part 2 of this will be why good website copy costs more than $500. đ People come to me thinking they need a website, but they actually require a few other things BEFORE they can get a website created that reflects who they are and that actually works for them. What’s in a website? A website is a marketing tool. Ideally, it’s something that helps you make money in your business. It’s not just slapping up a few pages online with a clipart logo and saying “good enough.” It also doesn’t mean spending $10,000 on a site when you don’t have a paying client yet or know what you are offering in your business. Here are a couple of questions that will guide you to know what you really need so when you get quotes to create a website, you’re getting accurate numbers and have realistic expectations. 1. Do you have a clear and compelling message (you know what you do and who you do it for) Side note on this one – your message is NOT your certification or modality. It’s YOU – your essence, what makes you unique and stand out. If you have a certification that is the...
by Angella Johnson | Jan 29, 2018 | Biz Tips, Business Alchemy Podcast, Inspiration, Marketing, Messaging, Mindset, Overcoming Blocks |
(You can listen to this below too) I’ve been in business for almost ten years and I’ve seen a lot and learned a lot in this industry. The first time I seriously considered getting out of the coaching biz was in 2012 when I burned my business down. (That’s another story for another day.) I was disheartened by what I was seeing as the ânorm,â particularly in the live event space. It was a wake-up call for me to assess what I wanted to create in my business, with my clients, and in the world. These were just some of the questions I had from the models I saw: Was there another way to make money that wasnât based on âovercoming objectionsâ and convincing people to buy stuff? Could people make 5- and 6-figure paydays from their live events without the fear-based selling? Could I create a leveraged business model that still had a high-touch component with my clients? Was the only way to grow my business to get a fancy brick and mortar office and hire full-time staff? Did I have to post the lifestyle shots on social media that showed everyone how great my life was? After considering these questions and finding a path that resonated much better with me, Iâve come a long way and Iâve seen a lot in this industry. There are a few coaching myths that I just donât buy into. Iâd love to hear your thoughts below on this post or in my Facebook group. Myth #1: Charge what youâre worth. You are an infinite being, how can you possibly charge what...
by Angella Johnson | Oct 19, 2017 | Biz Tips, Marketing, Marketing Archetypes, Messaging |
Are you a Creator of Possibilities or a Problem Solver? This may not be what you think it is. Traditional marketing is about finding someoneâs pain or problem and solving it. âWhat problem does your ideal client have? Find that then sell them something to solve it.â That has been advice Iâve received for over a decade now and while thereâs some truth in this, I wonder what would show up in your bank account if you went beyond this obvious and overdone formula? There is a difference between âsolving a problemâ and âCREATING possibilities.â I have a philosophy about this that has been radically been changing my business, joy, and profits for the past couple of years. This principle of âsolving a problemâ vs âcreating a possibilityâ shows up everywhere and I see this being the difference between ultimately empowering your client vs enabling them. Solving a problem puts out fires. Being a creator of possibilities generates far beyond the immediate problem to solve. Have you noticed that solving a problem begets yet another problem and a continuous cycle of putting out fires can be the norm? As you read through these simple examples, notice how they feel in your body? Is one more expansive than the other? You could end up taking the same actions with either scenario, but which one will create longer-lasting results? Which one is more likely to get sabotaged in self-doubt or beating yourself up? I need $1,000 to pay this bill. OR I would like to always have $1,000 in my bank account after all of my bills are paid. Or the...
by Angella Johnson | Aug 14, 2017 | Messaging, Overcoming Blocks, Personal Notes |
Today, I had scheduled an email promoting my newest class about messaging. This needed to be shared first. It’s an interesting line we play with – run our businesses and market our stuff and use our voice to create a different possibility on the planet – and ideally, do both. If youâve watched anything on Facebook in the past few days or the news, youâve seen the events occurring in the world, particularly in Virginia this past weekend. The question that I deeply wonder about is, âIs what Iâm doing and being in my life and business making an impact on humanity in the way I desire it?â ==> And if not, what can I change right away to align my life and business with the stand I choose to BE in this world? I don’t know the answers for everyone. What I DO know is this: How we treat people matters. How we treat ourselves matters. Â The way we run our businesses matters. What we speak up about matters. What we stay silent about matters. I also know that people process the world’s atrocities differently. It’s ironic to me that these atrocities start with judgment that turns to violence, yet we judge people for what they do or don’t do based on what they post on social media. (Oh, she must not give a shit about what’s happening in Charlotteville because she posted about peaches and her succulent on Instagram.) But that judgment topic is for another article I will write at another time… This is about why we stay silent and what do we do to...
by Angella Johnson | Oct 19, 2016 | Biz Tips, Events and Workshops, Marketing, Messaging |
It was not a regular Monday night. I sat there feeling stupid. I was behind. I didnât understand. As the teacher was describing first, second, and third-person verb conjugation in Italian, I suddenly couldnât remember what that even meant in English, let alone this language that went from being beautiful, to hard and frustrating. I wanted to run. I wanted to quit. Every time I felt stupid in school came rushing back. But I stayed. I leaned in. I practiced the words. I attempted to roll my Rs with my braces and while I’m getting much better, it was hard! When things get hard, do you run, or do you lean in? I see a lot of people run away from the power that a clear message and marketing can provide to their business because they don’t know what to do. Here’s the good news: 1) you are always closer than you think you are, and 2) with a few small adjustments, your message and marketing can make you a lot more money. Can I assist you with putting these pieces together in an intuitive and soulful way? My upcoming Business Alchemy workshop is happening online, or in person in Utah or Australia. It’s three hours together and we’ll get your message and marketing dialed in. It’s only $97 + I’m giving you access to The Money Club for a full year, a training hub for SOULpreneurs to change their relationship with money. It’s not uncommon for really smart people to run, shut down, or distract themselves with busy work, instead of leaning into the discomfort that shows up when they don’t have a crystal...
by Angella Johnson | Feb 20, 2016 | Marketing, Messaging, Money, Soulpreneur Sunday |
I was in Las Vegas a few weeks ago celebrating my friend’s 40th birthday and while exploring Freemont Street, I saw this sign in front of a street artist’s booth. My heart sank. I was drawn in by his art. But rather than staying intrigued with it, this sign turned me off completely. Why? Because when people try to draw me in through pity instead of giving value, I don’t stay engaged. While I appreciate people’s ability to make a bold ask, I don’t buy things out of pity or being guilted into it. It’s why I don’t donate to causes that are focused on victimizing people, but I support causes that are about creating solutions to create a better world. This is the power of messaging. We may not have a sign like this on our website or in our place of business, but energetically this is what you are communicating every time you think “I hope they buy because I need to pay my car payment.” What we’re essentially doing is asking the next buying client to save us from our financial situation. It’s not their responsibility to save us from our past decisions. That kind of pressure squelches inspiration and inhibits your prospect’s ability to see the true value you bring to the table. What do you when you are feeling the financial pressure, but don’t want to bring that into your sales and marketing? Check out the video below: Take the Free Soul Message⢠Archetype Quiz at AngellaJohnson.com. Registration is open for Ignite...
