by Angella Johnson | Oct 22, 2018 | Biz Tips, Events and Workshops, Free Resources, Live Events and Tips, Resources and Invitations, Speaking and Events, Uncategorized |
Did you catch the intro, part 1 about Speakers and part 2 about selling in this series? Part 3: Hosting Yes, there are speakers who don’t care and their focus is to get as many sales as possible, whether it’s a fit for someone or not. I’ve been behind the scenes at enough multi-day events to hear the conversations about how to GET as many sales from people and it doesn’t matter who the person is, what they really need, or if what they’re being sold is actually a fit for them. In my experience, there are a LOT more people who actually care then don’t care. Remember in the very beginning of this article series and I shared that one of my events called THRIVE was more salesy than I was comfortable with? How did I let that happen? Why did I let that happen? The answer is simple: I was doing what I thought I was supposed to do. Fear or Out of Alignment? When I expressed my concern that it was too salesy to my mentor, I was met with “Oh that’s just your fear talking. I promise this will work.” That was one of the many experiences I’ve had that taught me the difference between being out of alignment and fear. At the time, I was experiencing both fear and that something was WAY off for me. I didn’t know how to discern it and I was paying people lots of money to tell me what to do and no one was asking me what was true for me. I now make very different choices when...
by Angella Johnson | Oct 22, 2018 | Events and Workshops, Live Events and Tips, Resources and Invitations, Speaking and Events |
If you missed the intro to this article series, check it out here. Part 1 about speakers is here. Part 2: Selling at Events At one of my conferences, I allowed my speakers to sell something less than $200 and they could use the last five minutes of their 50-minute presentation to “pitch.” A friend of mine later told me that she “heard” my event was just a big sales pitch. Clearly, they had never been to a true pitch fest. I was happy to let my speakers sell and felt confident that they were focused on providing value. Even though that was my experience, some people felt that was just too salesy. I share this because I learned that I can never make 100% of the participants happy. One person will criticize the event or speaker while the next person is elated with joy. Is victimizing event participants the solution to putting more value and integrity into events? The real problem with these pitch fests isn’t the pitch itself, it’s the participants. How could I possibly say something so absurd??? After attempting to change the way events hosts were hosting and speakers were selling to be more authentic and getting nowhere, I realized that I cannot change events from the top down. I gave event hosts feedback. I asked= my coaches about their strategies that were more pitch fests than events and was met with a nice pat on the head. It was clear my feedback wasn’t going to change the way these events were being done. I had to go from the bottom up and from the...
by Angella Johnson | Oct 22, 2018 | Live Events and Tips, Marketing, Overcoming Blocks, Resources and Invitations, Speaking and Events |
What inspired this article series: Leonie Dawson, a woman I’ve authentically admired for years, posted a fantastic and brutally honest blog about attending a 1-day Gary Vaynerchuk event that you can read here. A friend of mine shared her blog on Faceboook and I commented: It’s why I started teaching how to do events differently. This is not just Gary but I can name dozens of events I’ve been to like this. I started hosting my events with more of a sales focus as this was ALL I saw where people actually made money. But I changed things. You can make great money by hosting events and they don’t have to be a pitch fest! And my hope is that consumers wake up and powerfully choose what’s aligned for them. No one forces anyone to use their credit card and it can feel that people have “no choice” and have buyer’s remorse. But we’ve got to speak up and choose what works for us! It’s the second paragraph that I want to emphasize here. Is anyone truly forced to buy something? While it’s great to educate people that events like what Leonie describes actually happen, I feel that it’s important to empower people to exercise their intuition and to learn how to say no. This goes far beyond being slimed or “forced” into buying something. No one is forced. Convinced? Yes. Coerced? Yes. Shamed? Yes. Persuaded? Yes. But actually forced, as in someone MADE them pull out their credit card? No. It can sure feel forced though, can’t it? Am I preaching to the choir? I think sharing experiences like Leonie...
by Angella Johnson | Sep 20, 2018 | Biz Tips, Free Resources, How-tos, Marketing, Messaging, Mindset, Questions, Resources and Invitations |
“I need a website.” “I need snazzy copy on my site to attract more clients, can you do that? Hmmm…I hear these things a lot and after asking a few questions, people can get overwhelmed by all of the moving parts included in a website. Do you just need a website? First, I’m going to talk about a “website” and how you probably don’t need just a website. Part 2 of this will be why good website copy costs more than $500. 🙂 People come to me thinking they need a website, but they actually require a few other things BEFORE they can get a website created that reflects who they are and that actually works for them. What’s in a website? A website is a marketing tool. Ideally, it’s something that helps you make money in your business. It’s not just slapping up a few pages online with a clipart logo and saying “good enough.” It also doesn’t mean spending $10,000 on a site when you don’t have a paying client yet or know what you are offering in your business. Here are a couple of questions that will guide you to know what you really need so when you get quotes to create a website, you’re getting accurate numbers and have realistic expectations. 1. Do you have a clear and compelling message (you know what you do and who you do it for) Side note on this one – your message is NOT your certification or modality. It’s YOU – your essence, what makes you unique and stand out. If you have a certification that is the...
by Angella Johnson | Sep 19, 2018 | Events and Workshops, Free Resources, Inspiration, Overcoming Blocks, Personal Notes, Resources and Invitations |
Ask and receive. You’ve likely heard this before, right? When I used to hear that, I rejected it. It couldn’t be that easy, right? So I didn’t ask for stuff. I was taught to be grateful for what I had and I could be happy with very little. I saw my parents work really hard and heard a lot of “someday… if/when we get a lot of money…” and we would dream about what we would do IF… Then I learned how to work really hard to create things I desired… I stayed at jobs that I hated. I even worked for a boss who was verbally abusive to everyone around him. His temper tantrums included pounding his fists on the conference room table when he got mad, which was all the time. My thinking was, “But I’m making $60,000 a year and I can’t make that anywhere else.” I worked 60+ hours a week at most of my jobs. I went to the gym five days a week and ate tuna out of the can (super gross) to force my body to change. There was a lot of force involved and I made stuff happen, yet I always felt like I was behind – I never quite got ahead and it was never enough. In 2014, I declared joy in my life. I didn’t know how I was going to get it but I kept “putting it out to the universe” to show me something different. I had questions like this go through my head hundreds of times, “What if I learned abundance through abundance?” “Can I learn...
by Angella Johnson | Jul 14, 2018 | Biz Tips, Clients, Marketing, Resources and Invitations |
I’ve got an invitation for you. Here’s the simple version: I’m inviting up to 10 transformational entrepreneurs who want to work with me over the course of five months who would like to create the following core results: Consistently make money in their business Craft their message that represents ALL of who they are, which skyrockets their confidence and also attracts their dream clients Have a marketing plan that feels amazing AND gets results consistently Activate their magic in deeper ways to create more ease in their life, business, and in their money Side effects typically include: increased confidence, self-trust, clarity on what to offer and what to charge, knowing how to grow your business instead of “hope” for things to change, and much more. This isn’t a 5-figure investment, in fact it’s the most affordable way to work with me and get some private time with me as well as live time in a small group setting. I’ve designed this after doing some deep soul searching about how to help people get real results and keep it a doable investment. If that sounds like something you are looking for, awesome. Read on. If not, totally cool and no need to keep reading. Here are the details… Since you are still reading, this tells me you’re creating something that lights you up. You know that your work matters. You may be just starting out or been doing your work for years. Either way, you’d love to grow your business with more consistency, ease, and magic. The bottom line is you’d like to make more money doing the work you...
