by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing Tips, Resources and Invitations |
If you missed part 1 of this 2-part article, click here to get it. I promised I’d share with you my five tips to create a soul-inspired habit, which is our goal for your marketing. Just like anything you’d like to change, making money consistently in your business is done through marketing. Here are the five things that have helped me and my clients the most: 1. Simplify it When people aren’t taking action on their marketing plan, most of the time, it’s because it’s complicated like crazy. when it’s complicated, you’re tired before you even start. Simplify it. What is ONE thing you can do today to grow your business? Just one. And then do it. 2. Stack it As a nerd, I love knowing why things work. Not just because someone said so and you’re supposed to do certain things. The inner rebel in me just doesn’t buy it. While studying how habits are formed, I’ve been fascinated to learn how the brain works to support our habits. One way that you start shifting the way your brain fires its beautiful synapses (the things that make you do the stuff you do without having to really think about it), is to stack the habit you are wanting to create with something you already do. For example, if you want to start working out, what is something you already do three times a week and you can just pair it together? Maybe it’s to take your son to preschool so instead of going home for the 2.5 hours to just turn around and go pick him up, you...
by Angella Johnson | Jul 22, 2019 | Biz Tips, Marketing Tips, Resources and Invitations |
One of the most common things I hear from entrepreneurs about why they don’t market themselves is that it’s overwhelming. “I just don’t know what to do.” “How do you get it all done between taking care of clients, writing, creating content, the tech stuff, and then there’s life… and kids… and laundry.” “I don’t know how to do the tech stuff (and how do I afford to hire it out if I’m not making money?) The list goes on. I’d love to hear from you – what is your biggest challenge or resistance to marketing? Comment below. I love to know how I can serve you even better with my courses and content. The thing is, change is always overwhelming until it becomes a habit. Change is usually very inconvenient. There are always legit excuses and reasons for where we can spend our time. It’s annoying until we choose to make it a habit. This goes for your marketing, too. Think about something you’ve changed – maybe a habit in your relationship, or your health… what did it really take to change it? For example, earlier this year, I started doing Pilates. The few times I did it in the past, I loved it. But where we used to live, it took 40 minutes to get to a Pilates studio. I just wasn’t that committed to dedicating 90 minutes of driving time for a 50-minute class. Plus, I was out of the habit of working out – it had been years – so it was especially easy to not go or do any sort of workout. Last year...
by Angella Johnson | Oct 22, 2018 | Biz Tips, Events and Workshops, Free Resources, Resources and Invitations, Speaking and Events |
Did you catch the intro, part 1 about Speakers and part 2 about selling in this series? Part 3: Hosting Yes, there are speakers who don’t care and their focus is to get as many sales as possible, whether it’s a fit for someone or not. I’ve been behind the scenes at enough multi-day events to hear the conversations about how to GET as many sales from people and it doesn’t matter who the person is, what they really need, or if what they’re being sold is actually a fit for them. In my experience, there are a LOT more people who actually care then don’t care. Remember in the very beginning of this article series and I shared that one of my events called THRIVE was more salesy than I was comfortable with? How did I let that happen? Why did I let that happen? The answer is simple: I was doing what I thought I was supposed to do. Fear or Out of Alignment? When I expressed my concern that it was too salesy to my mentor, I was met with “Oh that’s just your fear talking. I promise this will work.” That was one of the many experiences I’ve had that taught me the difference between being out of alignment and fear. At the time, I was experiencing both fear and that something was WAY off for me. I didn’t know how to discern it and I was paying people lots of money to tell me what to do and no one was asking me what was true for me. I now make very different choices when...
by Angella Johnson | Oct 22, 2018 | Events and Workshops, Resources and Invitations, Speaking and Events |
If you missed the intro to this article series, check it out here. Part 1 about speakers is here. Part 2: Selling at Events At one of my conferences, I allowed my speakers to sell something less than $200 and they could use the last five minutes of their 50-minute presentation to “pitch.” A friend of mine later told me that she “heard” my event was just a big sales pitch. Clearly, they had never been to a true pitch fest. I was happy to let my speakers sell and felt confident that they were focused on providing value. Even though that was my experience, some people felt that was just too salesy. I share this because I learned that I can never make 100% of the participants happy. One person will criticize the event or speaker while the next person is elated with joy. Is victimizing event participants the solution to putting more value and integrity into events? The real problem with these pitch fests isn’t the pitch itself, it’s the participants. How could I possibly say something so absurd??? After attempting to change the way events hosts were hosting and speakers were selling to be more authentic and getting nowhere, I realized that I cannot change events from the top down. I gave event hosts feedback. I asked= my coaches about their strategies that were more pitch fests than events and was met with a nice pat on the head. It was clear my feedback wasn’t going to change the way these events were being done. I had to go from the bottom up and from the...
by Angella Johnson | Oct 22, 2018 | Events and Workshops, Marketing Tips, Mindset, Resources and Invitations, Speaking and Events |
What inspired this article series: Leonie Dawson, a woman I’ve authentically admired for years, posted a fantastic and brutally honest blog about attending a 1-day Gary Vaynerchuk event that you can read here. A friend of mine shared her blog on Faceboook and I commented: It’s why I started teaching how to do events differently. This is not just Gary but I can name dozens of events I’ve been to like this. I started hosting my events with more of a sales focus as this was ALL I saw where people actually made money. But I changed things. You can make great money by hosting events and they don’t have to be a pitch fest! And my hope is that consumers wake up and powerfully choose what’s aligned for them. No one forces anyone to use their credit card and it can feel that people have “no choice” and have buyer’s remorse. But we’ve got to speak up and choose what works for us! It’s the second paragraph that I want to emphasize here. Is anyone truly forced to buy something? While it’s great to educate people that events like what Leonie describes actually happen, I feel that it’s important to empower people to exercise their intuition and to learn how to say no. This goes far beyond being slimed or “forced” into buying something. No one is forced. Convinced? Yes. Coerced? Yes. Shamed? Yes. Persuaded? Yes. But actually forced, as in someone MADE them pull out their credit card? No. It can sure feel forced though, can’t it? Am I preaching to the choir? I think sharing experiences like Leonie...
by Angella Johnson | Sep 20, 2018 | Biz Tips, Create, Free Resources, How-tos, Marketing Tips, Messaging, Mindset, Resources and Invitations |
“I need a website.” “I need snazzy copy on my site to attract more clients, can you do that? Hmmm…I hear these things a lot and after asking a few questions, people can get overwhelmed by all of the moving parts included in a website. Do you just need a website? First, I’m going to talk about a “website” and how you probably don’t need just a website. Part 2 of this will be why good website copy costs more than $500. 🙂 People come to me thinking they need a website, but they actually require a few other things BEFORE they can get a website created that reflects who they are and that actually works for them. What’s in a website? A website is a marketing tool. Ideally, it’s something that helps you make money in your business. It’s not just slapping up a few pages online with a clipart logo and saying “good enough.” It also doesn’t mean spending $10,000 on a site when you don’t have a paying client yet or know what you are offering in your business. Here are a couple of questions that will guide you to know what you really need so when you get quotes to create a website, you’re getting accurate numbers and have realistic expectations. 1. Do you have a clear and compelling message (you know what you do and who you do it for) Side note on this one – your message is NOT your certification or modality. It’s YOU – your essence, what makes you unique and stand out. If you have a certification that is the...
