Are all events slimy? Part 3: Hosting Events

Are all events slimy? Part 3: Hosting Events

Did you catch the intro, part 1 about Speakers and part 2 about selling in this series? Part 3: Hosting Yes, there are speakers who don’t care and their focus is to get as many sales as possible, whether it’s a fit for someone or not. I’ve been behind the scenes at enough multi-day events to hear the conversations about how to GET as many sales from people and it doesn’t matter who the person is, what they really need, or if what they’re being sold is actually a fit for them. In my experience, there are a LOT more people who actually care then don’t care. Remember in the very beginning of this article series and I shared that one of my events called THRIVE was more salesy than I was comfortable with? How did I let that happen? Why did I let that happen? The answer is simple: I was doing what I thought I was supposed to do. Fear or Out of Alignment? When I expressed my concern that it was too salesy to my mentor, I was met with “Oh that’s just your fear talking. I promise this will work.” That was one of the many experiences I’ve had that taught me the difference between being out of alignment and fear. At the time, I was experiencing both fear and that something was WAY off for me. I didn’t know how to discern it and I was paying people lots of money to tell me what to do and no one was asking me what was true for me. I now make very different choices when...
Birthday-versary SALE!

Birthday-versary SALE!

WOOHOO! It’s here! Today is GIVEAWAY Day for my Birthday-versary Sale! I’m celebrating my 10-year anniversary in business + it’s my birthday month! I’ll be giving away the FAB 5 products today, which are my top products. How do you enter to win? (no purchase necessary) Step #1: Get my newest course Business Alchemy Quick-Start Course for FREE at: https://angellajohnson.com/magic-shop/ When you do this, you’ll automatically be entered to win the giveaways that are happening today! Look for the product that looks like this here and when you go through the purchase process, it will automatically be free (no payment info required). Step #2: Watch my Facebook page for the giveaways. Winners will be announced on my Facebook page and via email. Winners will have 48 hours to confirm their gift. You don’t need to be present to win. Step 3: Shop the Birthday-versary sale for 30-70% off! Celebrate with me at https://angellajohnson.com/magic-shop/. What’s in the FAB 5 GIVEAWAY? Everything from sales to messaging to money! I’ll be giving one of each of these products away TODAY to a lucky winner! When you get your Business Alchemy Quick-Start Course for FREE today, you’re automatically entered to win! All of these products are 30-70% off for 72 hours only! Thanks for Celebrating with Me! Angella Here’s a sneak peek of what I’m giving away:...
Top 20 Tips After Being in Business for a Decade

Top 20 Tips After Being in Business for a Decade

Ten years ago this month, I got fired. My employer said “laid off” as I’m pretty sure that’s the only way they could legally let me go. There were plenty of days I wondered if I was going to make it. There were days I couldn’t believe how amazing it was. And plenty of things in-between. A shoutout to a special person before I get into this: To Richard, my husband. Thank you for looking at me on that winter day in 2012 when I wasn’t sure I could do it anymore. That day changed everything. Thank you for always supporting me and believing in me. I love you. I love us. Here’s the Cliff Notes version: Your lows will suck. Your highs will elate you. You will have both. When things suck, you can make up a story about how much you suck. OR you can observe what’s happening and change it. I recommend the latter. People change. You will change. Business relationships change. Friendships change. You’ll have to let people go in order to keep growing. For ultimate peace, stop trying to analyze it and just realize this is evolution. Trends will come and go. The most effective marketing strategy you have is to know who you are and keep sharing that with the world consistently. If all of the formulas worked, we’d all be making loads of money while vacationing half the year. Cramming your brilliance into someone else’s formula or business model is as effective of driving 1,000 miles driving backward. Technically is it possible? Yeah… sort of. Is it effective and will you enjoy the journey? Not so much. Sometimes people are...
Why I don’t chase people like my mentors taught me

Why I don’t chase people like my mentors taught me

This is a moment of TRUTH and Radical Honesty. Part 1: You never know when people will say yes. Part 2: People will either choose IN and create their life, or they won’t. You can’t choose for them. Once again, I’m reminded that you never know where you next client is going to come from. This week, I’ve been delighted with people who have booked strategy sessions from seeing me speak several months ago, or seeing me on Facebook and downloading my Marketing Archetype™ training, or receiving value from how I engaged and gave value in a Facebook group. Lesson: Keep showing up and BE you. In the past couple of weeks, I’ve also become highly aware that *MOST* people SAY they desire change, but they WAIT for it and never CHOOSE it or CREATE it. (This is why I’m so dedicated to the work I do that shows people they CAN create anything they desire.) My friends, you have to get tired of your own bullshit in order for things to change. If people aren’t willing to see a different possibility, you can do everything EXCEPT choose for a person. The old-school way I was taught in sales is to “follow-up” with people until they either buy or flat-out tell you “no.” And if they say no, then your job is to overcome their objections #exhausting Well, here’s the thing… …if people don’t follow up with booking their session, or they show up late to their calls, or never reply to emails with the details of the information they requested, or give me the runaround about scheduling, I...
Boundaries and receiving support

Boundaries and receiving support

I’ve been planning a few weeks off to spend time with my sister as she gives birth to her son in July. I’m so grateful that I’ve created a business that works with my life, instead of trying to fit my life around my business like it used to. But I can slip into old patterns of being over-responsible, over-giving, and over-accommodating if I’m not paying attention sometimes. My niece “Baby A” is my little buddy and is about to become a big sister. I’ll be honest that while I’m committed to creating a life of magic and ease, I can work too much. I can take too much on and not delegate. I attempt to too much myself just because I can and I know how. One of the reasons this upcoming family time is so important is I’ve had many times while growing my business that I sacrificed family time in order to work. I missed out on those memories and in the process I learned the power of being present, which is something I’m always adjusting and deepening. If you’ve been on my list for a while or if you are friends with me on Facebook, you’ll know that my love runs deep for my nieces and nephews. These little people make me a better person and remind me the keys to life: joy, fun, and flow. As I was prepping for this time away, some “business-mom” guilt crept in. I wasn’t going to be available for coaching sessions…would my clients be upset? Would they feel abandoned or unsupported? Is this responsible? All crazy questions, but...

Protected: {Soulpreneur Sunday} The problem with excluding people from your niche.

Is your desire to be included actually excluding the true connection you desire? Something I’ve been wondering about for a while now, especially when it comes to business, is when is it okay to exclude people or when is that exclusionary or even racist? Yep, I’m going to go there. For a long time I focused my business on supporting women. I had all of the facts to back it up: Women make $.70 on the dollar to men. Few women crossed the 6-figure mark, let along the 7-figure mark compared to men. And on and on. Then a mentor of mine said something that really pissed me off. She said “You know why women don’t make as much as men?” “They don’t ask for it.” Hmmmm…in some cases, I think she has a point. Now before you get your panties in a twist, just think about this for a second.  Is there inequality with men and women? We have proof that there is. Is there inequality with race? We have proof that there is. As conscious or event slightly aware people in business, we also know this: What we focus on expands. How much more damage are we creating by focusing on the gap? I’m not saying stick your head in the sand, but are we focusing on an actual solution or fighting a war to prove a point of how hard the world is? My question is this: By focusing on the difference and talking about it to prove how unfair things are, are we in fact closing the gap or creating a bigger self-fulfilling prophecy? I started thinking...

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