Hey, there good lookin’.
There are a lot of About pages that give a resume-version highlight reel that shows how great they are… <yawn>
Behind the brand, the headshots, and strategically crafted social media presence is a real person.
<gasp, can you believe it?>
I’m a “what you see is what you get” kinda gal. Quite frankly, I don’t want to spend my time on anything else but the real deal.
So this page is dedicated to introducing you to me. The real me. How I got here. What lights me up. What breaks my spirit… ya know… the good stuff.
If you are looking for my speaking bio, go here.
How did all of this happen? Here’s a quick overview:
(scroll over each image below to get a highlight.)
A Decade of Business Truth in Three Minutes:
I’ve been doing this business ‘thang’ since summer-ish of 2008.
Here’s the Cliff Notes version:
- Your lows will suck. Your highs will elate you. You will have both.
- When things suck, you can make up a story about how much you suck. OR you can observe what’s happening and change it. I recommend the latter.
- People change. You will change. Business relationships change. Friendships change. You’ll have to let people go in order to keep growing. For ultimate peace, stop trying to analyze it and just realize this is evolution.
- Trends will come and go. The most effective marketing strategy you have is to know who you are and keep sharing that with the world consistently.
- If all of the formulas worked, we’d all be making loads of money while vacationing half the year. Cramming your brilliance into someone else’s formula or business model is as effective of driving 100 miles driving backward. Technically is it possible? Yeah… sort of. Is it effective and will you enjoy the journey? Not so much.
- Sometimes people are just crazy, unaccountable, ridiculous and even mean. You’ll have clients who blame you. You’ll hire people who don’t work out. You’ll meet people who preach integrity, yet have none. Just move on and keep creating your life. Don’t let this distract you.
- You’ll question if your intuition is total bullshit. Seriously. You’ll follow your gut on something and it doesn’t work out. Keep trusting yourself.
- When you think you’re hot shit, you’ll find out one day that you’re not. It’s okay. You needed to come off the pedestal so you can see that it wasn’t built on solid foundation.
- You’ll think that other people are hot shit. And one day, you’ll find out that they’re not. Be kind. Allow people to change and trust when people SHOW you who they are vs who they SAY who they are.
- Refuse to participate in gossip or drama. Don’t hang around who are committed to gossip and drama even if they are clients who want to pay you lots of money. It’s not worth it.
- Be kind. Have clear boundaries. Say no, more than you say yes.
- People will judge you anyway so keep being true to you.
- Don’t give unsolicited advice. Don’t take unsolicited advice.
- Struggle is always optional. Ease is always available if you’re willing to choose it.
- There is nothing wrong with you. You are not broken. You don’t need to be fixed.
- Give yourself way more credit. You’re probably way too hard on yourself.
- Don’t try to be everything to everyone.
- The thing that comes easiest to you is usually the thing you’ll underestimate and undercharge for. When you stop assuming that people know how to do what you know, you’ll find your sweet spot. Pay attention to that.
- Being vulnerable is crucial to receiving support, money, and love. It’s okay to let people in. It’s also okay to let go of relationships that don’t honor your vulnerability.
- And lastly, please don’t give up on your dream. Your brilliance changes the world. Trust that.
Who am I?
Artist. Nerd. Rebel. Visionary.
Intuitive Marketer. Writer.
Strategist. Bullshit detector.
Introvert. Community Builder.
(I’m kinda feeling the Breakfast Club vibe when
they write that letter to the @$$hole principle.)
Loves of my life:
My hubby. My crazy family. My nieces and nephews. Deep conversations. Sunsets. The smell of rain. Rainbows. Laughing so hard I snort (that seems to be happening on a regular basis since I turned 40… that and chin hair…). Making things with my hands.
What I REALLY do:
Guide people to have the courage to say yes to what they really desire and then facilitating them to actually create it. I help people create a life they love using self-trust and their intuition as their foundation. The vehicle I do that is through my business coaching and the Intuitive Marketing Matrix™.
How I create transformation:
Teaching and coaching transformational entrepreneurs using my Intuitive Marketing™ Matrix and by facilitating The Collective for Creators. Overall, I guide people to create more of what really matters and to express who they really are while doing it without apologizing.
What elates me:
When my “littles” (niece and nephews) laugh and teach me how the world works…. I thought I would teach them and it’s the opposite. When people stop fixating on what’s wrong with them and acknowledge their brilliance.
What crushes me:
When people tolerate abuse because they’ve been conditioned to accept it as normal, including self-abuse through constantly judging themselves.
Why did I start my business?
I knew I was meant for something more and working for someone else year after year to hopefully get a retirement and benefits was a slow and painful death. Some of the earliest memories of my childhood were wondering whey I was learning stuff in school when there were so many other important things we could be doing in the world. That line of questioning continued in my corporate career and I wanted to do work that really mattered and made a difference for people.
Where do I see myself in five years?
Doing and BEing what brings me joy and is fulfilling. I see myself doing a version of what I’m doing now and continuing to work with a handful of private clients in experiential settings (deep dives, retreats, etc.) and more writing, speaking, and teaching. I see an art studio of some kind in there too…
The random, odd, and personal questions I’ve been asked…
You say you are intuitive, what does that mean?
Whether you use terms like intuitive, psychic, aware, clairvoyant, I believe those are all the same things. Can people predict the future? No. Are people aware of a current energy? Yes. Can they communicate their perception of the energy? Yes. Then people choose.
I believe everyone is intuitive or highly aware if you want to use that word. People have shut down their awareness after being conditioned that there is something outside of them who knows the answer.
A big piece of the work I do with clients is to assist them to trust themselves again and tap into their awareness. The work I do with clients is a mixture of reading the energy, asking lots of questions to empower my client to receive their own awareness, and applying strategies that are congruent with the person.
You talk about coming out of the spiritual closet, what does that mean?
I was on the bandwagon of creating massive success and followed the advice to not talk about soul, purpose, or intuition. I eventually crashed and realized that my intuition and spiritual connection with the universe was just as important to me as money and so I started talking about it. People say it’s “woo.”
To me, it’s just how the universe works.
What advice do you have for people who want to start a business?
Trust yourself a lot more.
It’s okay to say no to “experts” who make really big and bold promises.
Get clear on what you desire. If you’re not clear, then find someone who asks really great questions withOUT being attached to your answers so you can get clear.
Be honest with yourself about the desire to be a business owner. Having a business is harder than having a job, even a job that you hate, sometimes. But if you desire to have a business and are willing to do the work, it’s so much more rewarding than a job.
You have to honor what’s best for you, which also means taking 100% accountability for that choice. Not everyone wants that kind of accountability.
Why don't you do Akashic Record or intuitive readings anymore?
The Akashic Records is a modality to tune into the energy of a person’s “soul records.” When I took a class on this several years back, within an hour of the class I recognized that I was doing that work my whole life and now I finally had context. It was really easy for me to connect with people’s energy and see the energy that was present.
Here’s why I don’t do readings anymore for people: people wanted me to tell them what to do and wanted me to predict the future for them. People gave their power away to me as someone who knew more than they did.
The truth is, no one can tell you what is best for you. You must choose for you and when folks refuse to do that and give their power away to someone they think knows more or knows better, then folks disempower themselves. There are professionals who LOVE when their clients give their power to them.
I’d much rather empower my clients to have their own awareness and come to their own truth vs someone telling it to them.
I have intutives who I see when I’m really in my head about stuff and can’t see things clearly. The difference is they are asking me questions and providing guidance vs making themselves superior to me.
While I do intuitive sessions with my clients, it’s not a standalone service and it’s part of a coaching package.
How active are you in humanitarian work in Kenya?
Humanitarian work and Voluntourism are interesting topics. The first time I went to Kenya was in 2013 and I made sure it was with a non-denominational group. Why was that important to me? I saw too many groups go with their own agenda of things like, “We’ll dig a water well here while we preach our white religion and build our church here, too.”
Humanitarian work without a personal agenda that also focuses on truly sustainable projects that are co-created with communities that are being served is where I focus my efforts. I’ve not been focusing on humanitarian work on Kenya as much with so many causes requiring activism in the United States that came to light in a big way in the 2016 presidential election.
While I sponsored two girls’ education for several years in Kenya and some sustainable clean water and food projects, I’ve been focusing more of my donations and time on local organizations that support causes I believe in, including: Racial Justice, Immigration Rights, Addiction Recovery, Homelessness Rehabilitation, Women’s and reproductive rights, LGBTQ rights, at-risk and underprivileged kids in my community, and giving back locally.
How do you stay happily married and run a business?
The other version of this question sounds like, “Your husband and you seem like you genuinely love each other but you’re so different from each other – how does that work?” Richard aka hubby is amazing.
We support each other and don’t try to change the other person. Communication is key. We’ve probably had seven legitimate arguments since August of 2002 when we started dating. We consciously choose to create a partnership that honors both of us individually and what we co-create together.
Weekly date nights are super helpful too.
I chose a long time ago that I wouldn’t dilute myself to fit into a marriage so, from the getgo, we were on the same page.
Plus, when I sat him down one day and told him that I believed in angels, and energy, and alllll of the woo things, he just said, “Okay.” He doesn’t think my woo is wacky. I don’t think his non-woo is wacky. We honor each other.
Why don’t you have kids? (You'd make such a great mom.)
This is always an interesting “question” that is actually no one’s business. AND I’ll answer it as I think it’s important to show that women don’t have to have kids or “build an empire” to have fulfillment.
After having an active role in my household growing up (I am the oldest of four kids) and being a nanny in college, in my 20s when all of my friends were popping out kids, I did NOT want that. I happily had my role in raising other people’s kids and was ready to have my own life.
I didn’t think I wanted kids and then I decided I did, after all. After struggling with infertility for years, we made peace with our path and let go of the idea of having kids.
To have experienced all of that and to be at peace with it all, I’m grateful that I don’t have kids. That’s not something you’re supposed to say as a woman, but I can honestly say I’m really happy with how it all turned out. The kids you see me post on social media are my siblings’ kiddos, who are often referred to as the “littles.”
You’re from Utah, are you Mormon?
Nope. I was raised in the Mormon religion (aka Latter Day Saints) and always had questions about it. I consciously left the religion when I was 19-years-old after doing a lot of research and soul-searching.
After that, I studied Buddhism for three years. Then found my way into the metaphysical world. Then into quantum physics and studying consciousness.
I look at everything we experience in life as a breadcrumb trail to the next evolution on our individual path.
I’m not a big fan of religion when it’s promoted as THE path to God, however, I’m an avid fan of spirituality and consciousness.
What was it like to have full metal braces at 40?
Is that a trick question? LOL It sucked and it was SO perfect. It always surprised me when people said how brave I was to do it. I think brave as adopting a child or loving your life even when you get a grim diagnosis… but anyway, I’m grateful for the support.
Having braces drastically changed my relationship with food (for the better). It taught me how vain I was and how self-conscious I got to speak and to even smile sometimes. I really learned how much I love vegetables and salad because they were so hard to eat with braces.
I discovered that there are a LOT more adults in Utah who have braces than other states and countries. Every time I met an adult with braces, I had a new best friend.
How does art play a role in your life and business?
Another version of this question sometimes sounds like, “Wow, you do a lot of things, how do you fit art into your life?”
Or, “Wow, you do a lot of things, shouldn’t you just focus on one thing to be successful?”
I’m a multi-faceted entrepreneur who is most alive and joyful when I’m creating something with my hands and when I have a lot of creations in the works.
I had a spiritual experience in 2017 when I asked my grandmother who had passed to teach me to paint. She was an exquisite oil painter. Her presence guided me to start painting again after decades of not doing it. It was then that I created my first card deck called “CREATE,” which featured expansive questions you can ask to grow your business.
Then in 2018, we moved into a new home and there was a ginormous wall that kept asking for a large abstract art canvas. (Yes, I talk to my house.) I kept feeling like I could paint something… but this wall is huge.
I took a pour paint class in November of 2018 and soon after created the largest piece I’ve done to date: 3′ x 6′ and it’s called “The Invitation.”
Art continues to be a much bigger part of my life.