What if failing can actually be the biggest clue to getting what you desire?
My biggest failure in my business (thus far) was my very first large event I hosted. I had hosted many events leading up to this, but nothing like this.
It was 2010 and my vision was to host a large women’s empowerment conference with hundreds of attendees.
I had no email list. I had no business or profit model. I just had a vision and I was really good at enrolling others into the vision.
The vision was this: change the world by empowering women in our own backyard first. The more women who are empowered here, where we have ample opportunity, the more change we can BE on the planet.
When all was said and done, I lost $40,000 on that event. In the process I lost a couple of friendships, one in particular who loaned me $25,000 to hire the keynote speaker that we were sure would help the event make money. This still breaks my heart.
Unfortunately, a lot of social media strategies are popularity contests. While it can be fun for a second to feel popular, is that really why you want to do your business?
I had a sales conversation with a Facebook strategist years ago who’s focus was to get you 5,000 fans on Facebook. When I asked him how that made me money in my business, or how that helped the 5,000 people who would be fans, his answer was “You need to look the part online so people trust you and know that you are the real deal.”
“If I was just more confident, I would…”
… get out there more.
…raise my prices.
…apply to speak more.
…get my head shots updated.
…have more effective sales conversations.
Have you told yourself any of these things?
What if confidence isn’t a result, but it’s actually a decision?
So often, we think that after we accomplish something specific, then we’ll be more confident. But guess what? It doesn’t happen. So maybe the next thing will, or the next. Then eventually we chase the confidence and continue to use it as an excuse of why we aren’t more successful.